Use these links to rapidly review the document
TABLE OF CONTENTS

Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrantýx

Filed by a Party other than the Registranto

Check the appropriate box:

o


Preliminary Proxy Statement

o


Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)14a‑6(e)(2))

ýx


Definitive Proxy Statement

o


Definitive Additional Materials

o


Soliciting Material under §240.14a-12
§240.14a‑12


2U, INC.

2U, INC.
(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

ýx


No fee required.

o


Fee computed on table below per Exchange Act Rules 14a-6(i)14a‑6(i)(1) and 0-11.0‑11.
(1)Title of each class of securities to which transaction applies:
(2)Aggregate number of securities to which transaction applies:
(3)Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-110‑11 (set forth the amount on which the filing fee is calculated and state how it was determined):
(4)Proposed maximum aggregate value of transaction:
(5)Total fee paid:

o


Fee paid previously with preliminary materials.

o


Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)0‑11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.


(1)

(1)


Amount Previously Paid:
(2)Form, Schedule or Registration Statement No.:
(3)Filing Party:
(4)Date Filed:


cover_fc-011a.jpg
Annual Meeting of Stockholders
and Proxy Statement

LOGO



Thursday, June 3, 2021 — 3:00 P.M., Eastern Time
Online only at: www.virtualshareholdermeeting.com/TWOU2021



ifc1a.jpg



image_52a.jpg
image_61a.jpg
“I sit here today steadfast and confident in our collective resilience and strength.”
April 26, 2016

19, 2021

Dear Fellow Stockholder:

I am pleased to invite you to attend our 2016 annual meeting2021 Annual Meeting of stockholders,Stockholders, to be held virtually on June 7, 20163, 2021 at 3:3000 p.m., local time, at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785.

        This booklet includesEastern Time. You can attend the notice ofAnnual Meeting by visiting www.virtualshareholdermeeting.com/TWOU2021, where you will be able to listen to the meeting of stockholderslive, submit questions and vote online.

Details regarding the proxy statement. The proxy statement describesAnnual Meeting and the various matters to be acted upon during the annual meetingAnnual Meeting are described in the accompanying Notice of 2021 Annual Meeting of Stockholders and provides other information concerning 2U, Inc.the proxy statement.
We have elected to provide our proxy materials over the Internet under the Securities and Exchange Commission’s “notice and access” rules. We will send stockholders a Notice of which you shouldInternet Availability of Proxy Materials (the “Notice”) with instructions for accessing the proxy materials, including our proxy statement and Annual Report to Stockholders and a list of the matters to be aware when youconsidered at the meeting. The Notice will also provide instructions on how to vote your shares.

shares and how to request a paper copy of the proxy materials by mail.

You can ensure that your shares are represented at the meetingAnnual Meeting by promptly voting over the Internet, voting by telephone or by completing and mailing youra proxy or voting card if you may vote in person by attending the annual meeting.receive printed proxy materials. If you hold shares through a broker or other nominee in "street“street name," you may also be ablewill need to vote using the Internet or telephone by followingfollow the voting instructions provided to you inby your materials, which may include the ability to vote using the Internetbroker or by telephone.

nominee.

On behalf of the Board of Directors of 2U, Inc., I would like to express our appreciation for your ownership and continued interest in the affairssupport of 2U, Inc., and I hope We look forward to speaking with you will be able to join us on June 7, 2016 for our 2016at the Annual Meeting.
Sincerely,
image_72a.jpg
CHRISTOPHER “CHIP” PAUCEK
Co-Founder & Chief Executive Officer



Notice of 2021 annual meeting
of stockholders.

Sincerely,

image_82a.jpg

image_91a.jpg


GRAPHIC
image_101a.jpg

Date & Time
June 3, 2021 (Thursday)
3:00 p.m. (Eastern Time)
Location
Online at: www.virtualshareholdermeeting.com/TWOU2021
Christopher J. Paucek
Chief Executive Officer
Who Can Vote
Stockholders as of April 9, 2021 are entitled to vote

Table of Contents

2U, INC.
8201 CORPORATE DRIVE, SUITE 900
LANDOVER, MARYLAND 20785

NOTICE OF 2016 ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD ON JUNE 7, 2016

Stockholders of 2U, Inc.:

The 20162021 Annual Meeting of Stockholders (the "Meeting") of 2U, Inc. (the "Company") will be held at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785virtually via live webcast at: www.virtualshareholdermeeting.com/TWOU2021 on June 7, 2016,3, 2021, beginning at 3:3000 p.m., local time,Eastern Time. You will be able to attend the Meeting online, vote and submit your questions at the website listed above during the Meeting. We are holding the Meeting for the following purposes:

    1.
    To elect three (3) Class II directors, nominated bypurposes, which are more fully described in the Board of Directors of the Company, to serve on the Board of Directors until the Company's 2019 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal;

    2.
    To ratify the appointment of KPMG LLP as the Company's independent registered public accounting firm for the 2016 fiscal year;

    3.
    To approve, on a non-binding advisory basis, the compensation of the Company's Named Executive Officers;

    4.
    To approve, on a non-binding advisory basis, the frequency for the advisory vote to approve the compensation of the Company's Named Executive Officers; and

    5.
    To transact suchaccompanying proxy statement:
Voting Matters:
ProposalsFor Further Details
1.To elect four Class I directors, nominated by the Board of Directors of the Company, to serve on the Board of Directors until the Company’s 2024 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal
Page 12
2.To approve, on a non-binding advisory basis, the compensation of the Company’s Named Executive Officers
Page 35
3.To ratify the appointment of KPMG LLP as the Company’s independent registered public accounting firm for the 2021 fiscal year
Page 57
4.To consider a stockholder proposal to elect each director annually, if properly presented at the meeting
Page 59
We will also consider any other business as maythat properly comecomes before the Meeting or any adjournment thereof.

        The close On or about April 19, 2021, we will mail to our stockholders a Notice of businessInternet Availability of Proxy Materials (the “Notice”) containing instructions on April 22, 2016 has been fixed ashow to access the record dateproxy materials for our Meeting, including our Annual Report to Stockholders for the determination of stockholders entitled to notice of andyear ending December 31, 2020. The Notice will also provide instructions on how to vote atyour shares and how to request a paper copy of the Meeting or at any adjournment thereof. proxy materials by mail.

A list of stockholders entitled to vote at the Meeting will be available for inspection by any stockholder for any purpose germane to the Meeting, during regular business hours, for a period of ten days prior to the Meeting,Meeting. To inspect the list, email our Investor Relations department at the Company's principal place of business at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785.investorinfo@2u.com. The above items of business forlist will also be available during the Meeting are more fully described inby following the proxy statement accompanying this notice.

instructions located at: www.virtualshareholdermeeting.com/TWOU2021.

Your vote is important.    Please read the proxy statement and the instructions on the enclosed proxy card and then, whetherWhether or not you plan to attend the Meeting, in person, and no matter how many shares you own, please vote your shares or submit your proxy promptly in advance of the Meeting by completing, dating and returning yourusing one of the methods described in the proxy materials. Any stockholder attending the Meeting may vote online during the Meeting, even if you have already returned a proxy card inor voted over the envelope provided. This will not prevent you from voting in person at the Meeting. It will, however, help to assure a quorum and to avoid added proxy solicitation costs.Internet. If you hold shares through a broker or other nominee in "street“street name," you should follow the voting instructions provided to you in your materials, which may include the ability to vote using the Internetby such broker or by telephone.other nominee.

        You may revoke your proxy at any time before the vote is taken by delivering to the Corporate Secretary

By Order of the Company a written revocation or a proxy with a later date or by voting your shares in person at the Meeting, in which case your prior proxy would be disregarded.

Board of Directors,

image_141.jpg
Christopher “Chip” Paucek
Co-Founder & Chief Executive Officer
April 19, 2021
image_113a.jpg
image_121a.jpg
image_132.jpg
Internet
www.proxyvote.com
Phone
1-800-690-6903
Mail
Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided
 
By Order
Important Notice Regarding the Availability of Proxy Materials for the BoardStockholders’ Meeting to Be Held on June 03, 2021
This Notice of Directors,Annual Meeting and Proxy Statement and the 2020 Annual Report are available at: www.proxyvote.com or on our investor relations website at: http://investor.2u.com.




GRAPHIC



Christopher J. Paucek
Chief Executive Officer

April 26, 2016

The proxy statement and form of proxy accompanying this notice are being sent to our stockholders on or about April 26, 2016, in connection with our solicitation of proxies for use at the Meeting or at any adjournment(s) or postponement(s) of the Meeting.


Table of Contents


TABLE OF CONTENTS


Page

INTRODUCTION

1

THE MEETING OF STOCKHOLDERS

4


Table of contents.
1

PROPOSAL ONE—ELECTION OF DIRECTORS

8Page
Proxy statement summary

THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" THE ELECTION OF THE THREE CLASS II DIRECTOR NOMINEES. 

Class II—Directors with Terms Expiring in 2016

8
Proposal one

Class I—Directors with Terms Expiring in 2018Election of directors

The board of directors

Class III—Directors with Terms Expiring in 2017

Board composition and structure

BOARD OF DIRECTORS AND COMMITTEES

Board PurposeEnvironmental, social and Structuregovernance (ESG) matters

Board Leadershipof directors policies and processes

Director compensation

Risk Oversight

Director Independence

12
Our executive officers

Board Meetings and Attendance

Executive officers

Audit Committee

Compensation Committee Interlocks and Insider Participation

15
Executive compensation

Nominating and Corporate Governance Committee

Compensation committee report*

Process for Stockholder Nomination of Directors

Executive compensation tables

Communications with the Board of Directors

CEO pay ratio disclosure

Director Attendance at Annual Meeting

Director Compensation

18
Audit matters

No Material Proceedings

Audit committee report*

Resigning Executive Officer Biographies

CORPORATE GOVERNANCE

21
Stockholder Proposal

Code of Business Conduct and Ethics for Employees, Executive Officers and Directors

 Proposal four 

PROPOSAL TWO—RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMStockholder proposal to elect each director annually

EXECUTIVE COMPENSATION

24

Compensation DiscussionSecurity ownership of certain beneficial owners and Analysismanagement

Delinquent section 16(a) reports

COMPENSATION COMMITTEE REPORT

Summary Compensation Table

34
Incorporation by reference

Outstanding Equity Awards at Fiscal Year End

Other matters

Pension Benefits

Nonqualified Deferred Compensation

38

Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements

38

Securities Authorized for Issuance Under Equity Compensation Plans

39

Limitations on Liability and Indemnification

40

PROPOSAL THREE—ADVISORY VOTE TO APPROVE THE COMPANY'S

41

i



Page

EXECUTIVE COMPENSATION

41

PROPOSAL FOUR—ADVISORY VOTE OF THE SAY ON PAY FREQUENCY PROPOSAL

image_151.jpg
2021 Proxy Statement42

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

43

Section 16(a) Beneficial Ownership Reporting Compliance

46

REVIEW AND APPROVAL OF TRANSACTIONS WITH RELATED PARTIES

47

TRANSACTIONS WITH RELATED PARTIES

47

Marketing and Event Planning Services

47

Investor Rights Agreement

47

Indemnification Agreements

47

Related Person Transaction Policy

48

AUDIT COMMITTEE REPORT

49

Independent Registered Public Accounting Firm Fees

50

INCORPORATION BY REFERENCE

51

OTHER MATTERS

51

IMPORTANT NOTICE REGARDING DELIVERY OF STOCKHOLDER DOCUMENTS

51

ANNUAL REPORT

525

ii



Table of Contents

2U, INC.
PROXY STATEMENT
FOR
MEETING OF STOCKHOLDERS
JUNE 7, 2016


INTRODUCTION

Proxy statement summary.
The annual meeting of stockholders (the "Meeting") of 2U, Inc., a Delaware corporation ("2U," "we," "us," "our," or the "Company"), will be held on June 7, 2016, beginning at 3:30 p.m., local time, at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785. We encourage all of our stockholdersbelow summary is intended to vote, and we hope that thehighlight certain key information contained in this document will helpProxy Statement. As it is only a summary, it does not contain all of the information that you decide howshould consider. We strongly encourage you wish to read the complete Proxy Statement as well as our 2020 Annual Report to Stockholders before casting your vote.
Voting matters & board recommendations
ProposalBoard RecommendationPage
1Election of four Class I director nominees
FOR
each nominee
12
Paul A. Maeder
Christopher J. Paucek
Gregory K. Peters
Robert M. Stavis
2Advisory approval of executive compensationFOR35
3Ratification of appointment of KPMG LLP as Company’s independent registered public accounting firm for fiscal 2021FOR57
4Advisory approval of stockholder proposal to elect each director annuallyNONE59
Financial and business highlights
The Company delivered strong results in 2020, marked by significant achievements in revenue growth, margin improvement and progress towards positive free cash flow. These results were driven by higher student demand across our portfolio, operational and marketing efficiencies, and continued investment in launching new in-demand offerings. The events of 2020 validated the importance of high-quality, digital education. In a challenging operational environment, we continued to build, deliver and support a growing variety of lifelong learning opportunities for students.
Generated $775 million in revenue, up 35% compared to 2019.
Strengthened our balance sheet,ending 2020 with a cash balance of $519 million.
Launched over 100 new offerings,including graduate and undergraduate degrees, boot camps, and short courses.
Enrolled 99,000 new students across our suite of offerings.
Provided critical support to existing and new university clients, including flexible models to help universities address their reopening plan needs.
Added six new university clients, including Michigan State, Ohio State, Amherst, Colgate, Norfolk State, and Stanford.
Delivered operating cash flow of $29.6 million, a $81.6 million improvement compared to 2019.
Significantly increased addressablemarket with first undergraduate degree program launches.

6

PROXY STATEMENT SUMMARY
Board and corporate governance highlights
Director nominee matrix.
Director NomineeDirector SinceIndependenceCommittee Membership
Paul A. Maeder, 67
General Partner, Highland Capital Partners
2010
image_017.jpg
Audit Committee
Christopher J. Paucek, 50
Co-Founder and Chief Executive Officer, 2U, Inc.
2012None
Gregory K. Peters, 50
Chief Operating Officer and Chief Product Officer, Netflix, Inc.
2018
image_017.jpg
Audit Committee
Robert M. Stavis, 58
Partner, Bessemer Venture Partners
2011
image_017.jpg
Audit Committee
        TheBoard snapshot.
Diversity and independence
GENDER DIVERSITYRACIAL / ETHNIC DIVERSITYINDEPENDENCEAGETENURE
pg7_piechartxgenderdiversia.jpg
pg7_piechartxethnicdiversia.jpg
pg7_piechartxindependence-a.jpg
pg7_piechartxaverageage1a.jpg
image_14.jpg

Qualifications and experience
pg7_graphicxqualificationsa.jpg

image_151.jpg
2021 Proxy Statement7

PROXY STATEMENT SUMMARY
Governance best practices.
We believe that good corporate governance is important to achieve success and to ensure that we are managed for the long-term benefit of our stockholders. We believe that the following corporate governance policies, guidelines and practices adopted by our Board of Directors (“Board” or “Board of Directors”) reflect many current best practices:


image_181.jpg   All directors with the exception of Mr. Paucek, our Chief Executive Officer, are independent

image_181.jpg   We have separate Chair and Chief Executive Officer roles

image_181.jpg   All directors attended greater than 75% of Board meetings held during 2020

image_181.jpg   At least annually, the Board and its Committees conduct a self-evaluation to determine whether they are functioning effectively

image_181.jpg   Directors have full and free access to management and, as necessary, appropriate independent advisors
image_181.jpg   We have three standing Board Committees, all of which are comprised solely of independent directors

image_181.jpg   We have a diverse Board in terms of gender, race and ethnicity, experience and skills

image_181.jpg   We have a limit on outside directorships

image_181.jpg   We have regular executive sessions of independent directors

image_181.jpg   We perform an annual review of director compensation against peers


Please see the section entitled “Corporate Governance and Board Matters” of this Proxy Statement for a more detailed description of our Board structure and governance practices.
Executive compensation highlights
2020 executive compensation program.
Our Compensation Committee designs our executive compensation programs with the goal of attracting, retaining and motivating talented executives, while simultaneously promoting the achievement of key financial and strategic performance measures and aligning the incentives of our executives with the creation of value for our stockholders. For 2020, our Compensation Committee introduced meaningful changes to our executive compensation program based on feedback from stockholders and the consideration of best practices in corporate governance: The overall design of our compensation program for 2020 is summarized below:
pg8_graphicxcompprogram1a.jpg


8

PROXY STATEMENT SUMMARY
Key changes for 2021 executive compensation program.
For 2021, we have continued to evolve and enhance our executive compensation programs in response to stockholder feedback and in line with our compensation philosophy. For example, we introduced PRSUs that are eligible to vest based on achievement of financial metrics in order to further align our NEO’s compensation with the Company’s financial objectives. Performance against these financial metrics will be measured over three one-year performance periods, with vesting occurring at the end of the three year period. We also lengthened the performance period for the PRSUs eligible to vest based on the Company’s total stockholder return as compared to companies comprising the Russell 3000 Index to three years in order to align the interests of NEOs and stockholders over a longer period and provide a balance of short- and long-term performance measurement periods.
2020 CEO total direct compensation pay mix.
The Compensation Committee evaluates our executive compensation program annually to ensure it is consistent with our short- and long-term goals given the dynamic nature of our business and the market in which we compete. In evaluating Mr. Paucek’s compensation, the Compensation Committee evaluates total direct compensation, which is generally comprised of a mix of cash compensation, in the form of base salary and annual cash incentive bonus, and long-term incentive compensation in the form of equity awards. This total direct compensation mix has been designed so that the elements of variable, or “at-risk”, pay represent a substantial portion of the total direct compensation opportunity awarded to Mr. Paucek. By dedicating a meaningful percentage of Mr. Paucek’s total direct compensation opportunity to these variable “at-risk” pay elements, rather than fixed pay elements, the Compensation Committee believes that we are able to better link Mr. Paucek’s compensation with the Company’s performance. The following chart illustrates the breakdown of Mr. Paucek’s target total direct compensation pay mix for 2020.


pg8_piechartx2020ceopaymix1a.jpg











image_151.jpg
2021 Proxy Statement9

PROXY STATEMENT SUMMARY
Executive compensation best practices.
Below we summarize the executive compensation practices we have implemented to help drive executive performance, as well as practices we have chosen not to implement because we believe such practices do not support our stockholders’ long-term interests.
What
we
do.
image_026a.jpg
Emphasize Pay-for-Performance
image_026a.jpg
Annual “Say-on-Pay” Vote
image_026a.jpg
Compensation Recovery (“Clawback”) Policy
image_026a.jpg
Independent Compensation Consultant
image_026a.jpg
Use Double-Trigger Change in Control Provisions
image_026a.jpg
Annual Executive Compensation Review
image_026a.jpg
Avoid Undue Risk-Taking
image_026a.jpg
NEO and Director Stock Ownership Guidelines
image_026a.jpg
Limited Perquisites

What
we
don’t
do.
image_114a.jpg
No Hedging or Pledging
image_114a.jpg
No Excise Tax Gross-Ups
image_114a.jpg
No Special Welfare or Health Benefits
image_114a.jpg
No Guaranteed Compensation Increases
image_114a.jpg
No Guaranteed Bonuses
Please see the section entitled “Compensation Discussion and Analysis” of this Proxy Statement for a more detailed description of the compensation paid to our NEOs in 2020, our compensation philosophy and other compensation practices.
ESG highlights
We recognize the impact a business can have on its surrounding community and environment and believe that an organization has the responsibility to be a good corporate citizen. We also value our employees and recognize the critical roles that they play in the achievement of our long-term goals and overall success. Below is a summary of certain ESG highlights from 2020.
Human CapitalSocietal Impact & Community Involvement
Employees receive tuition reimbursement benefit and access to skills development trainings
Employees receive stipends for home office improvements and Wi-Fi support
Great Place to Work Certification for third consecutive year
Launched scholarship fund to provide technical boot camps to under-represented minorities
Volunteer paid time-off and Company-sponsored “Days of Service”
Regular support to regional non-profits aligned with our mission
Diversity, Equity & InclusionEnvironmental Impact
Diverse Board and executive team
Provide comprehensive diversity training
Implemented comprehensive DE&I plan
Named to Bloomberg 2020 Gender-Equality Index
Online offerings reduce need for travel, commuting and construction of additional facilities
Several offerings educate students on sustainability matters
Major offices designed to reduce greenhouse gas emissions by energy efficient design
Please see the section entitled “Environmental, Social and Governance (ESG) Matters” of this Proxy Statement for a more detailed description of our corporate responsibility and ESG programs.
10

PROXY STATEMENT SUMMARY
Our COVID-19 response
The COVID-19 pandemic presented unprecedented challenges for businesses, local and national governments, families and individuals. As the pandemic spread globally in 2020, we implemented significant changes to our business that we determined were in the best interest of our employees, university clients, and our local communities.
Employees.
The well-being, both physical and mental, of our employees and their families has been our top priority and we implemented several new programs to support and engage with our employees in these challenging circumstances.
Early transition to work from home
Employee surveys to assess wellness and additional support needs
Access to new wellness resources, including meditation and mental health support
Stipends for home-office improvements and Wi-Fi access
Infrastructure support for employees with power supply obstacles
Company-wide "Daily Dose of Team Time" call to foster employee engagement and connection
Virtual versions of our annual employee events to reinforce Company (the "culture
University clients.
We ensured the continuity of our business and provided unique solutions to our university clients.
BoardImmediately shifted our boot camp offerings and other campus-based experiences from physical classrooms to online
") does not intendDeveloped a virtual course production tool called “Studio-in-a Box” which allowed faculty to bring any matter beforecontinue creating high-quality video content from their homes in collaboration with our development teams
Offered training programs for our university clients' campus-based faculty on best practices for successful online teaching through No Back Row® PRO
Offered new solutions to provide continuity and support for university clients to conduct classes online, including 2UOS Essential and 2UOS Plus
Developed a virtual field placement program, which allowed students in clinical graduate programs to fulfill the field placement component of their programs remotely
Our community.
We provided support to our local community and others impacted by the COVID-19 pandemic.
In our April “Days of Service” initiative, we raised money to support United Way’s COVID-relief fund
Together with certain university clients, we started scholarship funds to provide access to our technical boot camps to those most impacted by the COVID-19 pandemic
We supported the local public schools in Prince George’s County, Maryland by providing our No Back Row® PRO training and Studio-in-a-Box kit to teachers and by funding a scholarship program for graduating seniors
We provided our No Back Row® PRO training to our U.S.-based community partners to help them continue their work supporting and mentoring young students virtually
Questions and answers about the proxy materials and voting
Please see the section entitled “Questions and Answers About the Proxy Materials and Voting” of this Proxy Statement for answers to common questions about the Meeting, except as specifically indicated in the notice and does not know of anyone else who intends to do so. If any other matters properly come before the Meeting, however, the persons named in the enclosed proxy, or their duly constituted substitutes acting at the Meeting, will be authorized to vote or otherwise act thereon in accordance with their judgment on such matters. If the enclosed proxy is properly executed and returned to, and received by, the Company prior to voting, at the Meeting, the shares represented thereby will be voted in accordance with the instructions marked thereon. In the absence of instructions, the shares will be voted "FOR" Proposal One, the election of three (3) Class II directors, nominated by the Board, to serve on the Board until the Company's 2019attendance, submitting a proposal for next year’s annual meeting of stockholders, and until their successors are duly electedother procedures.
image_151.jpg
2021 Proxy Statement11


Corporate governance and qualified or until their earlier death, resignation or removal; "FOR" Proposal Two, the ratificationboard matters.
Proposal one
Election of directors
Pursuant to the Company’s Amended and Restated Certificate of Incorporation, the Board is “classified,” which means that it is divided into three classes of directors based on the expiration of their terms. Under the classified board arrangement, directors are elected to terms that expire on the annual meeting date three years following the annual meeting at which they were elected, and the terms are “staggered” so that the terms of approximately one-third of the directors expire each year. We believe having a staggered Board divided by classes provides stability and continuity on our Board.
The Board, upon recommendation of the Nominating and Corporate Governance Committee, has nominated the following Class I directors to hold office until the 2024 Annual Meeting of Stockholders and until their respective successors have been duly elected and qualified or until their earlier death, resignation or removal:
pg12_photoxmaederp1a.jpg
pg12_photoxpaucekc1a.jpg
pg12_photoxpetersg1a.jpg
pg12_photoxstavisr1a.jpg
PAUL A. MAEDERCHRISTOPHER J. PAUCEKGREGORY K. PETERSROBERT M. STAVIS
All nominees currently serve as Class I directors of the Company. Each nominee has consented to serve as a director if elected at the Meeting. Should a nominee become unavailable to accept election as a director, the persons named in the enclosed proxy will vote the shares that such proxy represents for the election of such other person as the Board may nominate. We have no reason to believe that any of the nominees will be unable to serve.



image_010.jpg
THE BOARD OF DIRECTORS RECOMMENDS VOTING “FOR” THE ELECTION OF EACH OF THE FOUR CLASS I DIRECTOR NOMINEES.


12

CORPORATE GOVERNANCE AND BOARD MATTERS
The board of the appointmentdirectors
Board snapshot.
Our Board currently consists of KPMG LLP as the Company's12 members. Other than our Chief Executive Officer, our Board is comprised of entirely independent registered public accounting firm for the 2016 fiscal year; "FOR" Proposal Three, the approval, on a non-binding advisory basis, of the compensation of the Company's Named Executive Officers; and for "ONE YEAR" for the Company's frequency of non-binding "say on pay" advisory vote. Any proxy may be revoked at any time before its exercise by notifying the Corporate Secretary of 2Udirectors. We believe it is essential to have directors representing diversity in writing, by delivering a duly executed proxy bearing a later date, or by attending the Meeting and voting in person.


THE MEETING OF STOCKHOLDERS

Why did I receive these proxy materials?

        We are furnishing this proxy statement in connection with the Board's solicitation of proxies to be voted at the Meeting and at any adjournment or postponement of the Meeting. At the Meeting, stockholders will act upon proposals:

    To elect three (3) Class II directors, nominated by the Board, to serve on the Board until the Company's 2019 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal;

    To ratify the appointment of KPMG LLP as the Company's independent registered public accounting firm for the 2016 fiscal year;

    To approve, on a non-binding advisory basis, the compensation of the Company's Named Executive Officers;

    To approve, on a non-binding advisory basis, the frequency for the advisory vote to approve the compensation of the Company's Named Executive Officers; and

    To transact such other business as may properly come before the Meeting or any adjournment thereof.

Table of Contents

        These proxy solicitation materials are being sent to our stockholders on or about April 26, 2016.

Who is entitled to vote at the Meeting?

        The Board has determined that those stockholders who are recorded in our record books as owning shares of the Company's common stock, par value $0.001 per share, as of the close of business on April 22, 2016, are entitled to receive notice of and to vote at the Meeting. As of the record date, there were 46,412,761 shares issued and outstanding. Your shares may be (1) held directly in your name as the stockholder of record and/or (2) held for you as the beneficial owner through a broker, bank or other nominee. Our common stock is our only class of outstanding voting securities.

What is the difference between holding shares as a stockholder of record and as a beneficial owner?

        Many of our stockholders hold their shares through a broker, bank or other nominee rather than directly in their own name. As summarized below, there are some distinctions between shares held of record and those owned beneficially.

Stockholder of Record

        If your shares are registered directly in your name with our transfer agent, American Stock Transfer & Trust Company, you are considered the stockholder of record with respect to those shares, and these proxy materials are being sent directly to you by us. As the stockholder of record, you have the right to grant your voting proxy directly to us or to vote in person at the Meeting. We have enclosed or sent a proxy card for you to use.

Beneficial Owner

        If your shares are held in a stock brokerage account or by a bank or other nominee, you are considered the beneficial owner of shares held in street name, and these proxy materials are being forwarded to you by your broker, bank or nominee which is considered the stockholder of record with respect to those shares. As the beneficial owner, you have the right to direct your broker on how to vote your shares and are also invited to attend the Meeting. However, because you aremany areas, including but not the stockholder of record, you may not vote these shares in person at the Meeting unless you obtain a signed proxy from the record holder giving you the right to vote the shares. Your broker, bank or nominee, as the stockholder of record, has enclosed or provided a voting instruction card for you to use in directing the broker or nominee how to vote your shares. If you do not provide the stockholder of record with voting instructions, your shares may constitute broker non-votes. The effect of broker non-votes is more specifically described in "What vote is required to approve each item?" below.

What do I need to attend the Meeting?

        Attendance at the Meeting is limited to stockholders. Registration will begin at 2:30 p.m., local time,race, ethnicity, gender, background, and each stockholder will be asked to present a valid formprofessional experience.

Director NameAgeClass and PositionTerm
Expires
Other Public
Company Board
Service
Paul A. Maederimage_22a.jpg
67Class I Director and Chair of the Board2021
Christopher J. Paucekimage_22a.jpg
50Class I Director2021
Gregory K. Petersimage_22a.jpg
50Class I Director20211
Robert M. Stavisimage_22a.jpg
58Class I Director2021
Timothy M. Haley66Class II Director20222
Valerie B. Jarrett64Class II Director20223
Earl Lewis65Class II Director2022
Coretha M. Rushing65Class II Director20221
Sallie L. Krawcheck56Class III Director2023
John M. Larson69Class III Director2023
Edward S. Macias77Class III Director2023
Alexis Maybank46Class III Director2023
image_112.jpgDirector Nominees

Diversity and independence
GENDER DIVERSITYRACIAL / ETHNIC DIVERSITY
pg13_barchartxgenderdiversa.jpg
pg13_barchartxethnicdiversa.jpg
AGETENURE
pg13_barchartxaverageage1a.jpg
pg13_barchartxaveragetenura.jpg
INDEPENDENCE
pg13_barchartxindependence1a.jpg
image_151.jpg
2021 Proxy Statement13

CORPORATE GOVERNANCE AND BOARD MATTERS
Summary of personal identification. Cameras, recording devicesdirector qualifications and other electronic devices will not be permitted at the Meeting. Additional rules of conduct regarding the Meeting may be provided at the Meeting.

How can I vote my shares in person at the Meeting?

        Shares held directly in your name as the stockholder of record may be voted in person at the Meeting.

        SHARES HELD BENEFICIALLY IN STREET NAME MAY BE VOTED IN PERSON BY YOU ONLY IF YOU OBTAIN A SIGNED PROXY FROM THE RECORD HOLDER GIVING YOU THE RIGHT TO VOTE THE SHARES.

experience

Table of Contents

        EVEN IF YOU CURRENTLY PLAN TO ATTEND THE MEETING, WE RECOMMEND THAT YOU ALSO SUBMIT YOUR PROXY AS DESCRIBED BELOW SO THAT YOUR VOTE WILL BE COUNTED IF YOU LATER DECIDE NOT TO ATTEND THE MEETING.

How can I vote my shares without attending the Meeting?

        Whether you hold shares directly as the stockholder of record or beneficially in street name, you may direct your vote without attending the Meeting. You may vote by granting a proxy or, for shares held in street name, by submitting voting instructions to your broker, bank or nominee.

        Please refer to the summary instructions below and those included on your proxy card or, for shares held in street name, the voting instruction card included by your broker, bank or nominee.

        BY MAIL—You may vote by mail by marking, signing and dating your proxy card or, for shares held in street name, the voting instruction card included by your broker, bank or nominee and mailing it in the accompanying enclosed, pre-addressed envelope. If you provide specific voting instructions, your shares will be voted as you instruct. If the pre-addressed envelope is missing, please mail your completed proxy card to American Stock Transfer & Trust Company, LLC at 6201 15th Avenue, Brooklyn, NY 11219, Attn: Operation Center.

        BY INTERNET OR TELEPHONE—If you hold shares through a broker or other nominee in "street name," you may be able to vote by the Internet or telephone as permitted by your broker or nominee. The availability of Internet and telephone voting for beneficial owners will depend on the voting process of your broker, bank or other holder of record. Therefore, we recommend that you follow the voting instructions you receive.

        If you cast your vote in any of the ways set forth above, your shares will be voted in accordance with your voting instructions, unless you validly revoke your proxy. If you are a stockholder of record and you sign and return your proxy card but you do not specify how you want to vote your shares, we will vote them "FOR" Proposal One, Proposal Two and Proposal Three and for "ONE YEAR" for the Company's frequency of non-binding "say on pay" advisory vote. We do not currently anticipate that any other matters will be presented for action at the Meeting. If any other matters are properly presented for action, the persons named on your proxy will vote your shares on these other matters in their discretion, under the discretionary authority you have granted to them in your proxy.

        If you own shares in "street name" through a broker and you do not provide instructions to your broker on how to vote your shares, your broker has discretion to vote these shares on certain "routine" matters, including the ratification of the appointment of KPMG LLP as our independent registered public accounting firm. However, on non-routine matters such as the election of directors, your broker must receive voting instructions from you because it does not have discretionary voting power for these proposals. So long as the broker has discretion to vote on at least one proposal, these "broker non-votes" are counted toward establishing a quorum. When voted on "routine" matters, broker non-votes are counted toward determining the outcome of that "routine" matter.Therefore, it is important that you provide voting instructions to your broker, bank or other nominee.

Can I change my vote after I submit my proxy?

        Yes. If you hold shares directly as the stockholder of record, even after you have submitted your proxy, you may change your vote at any time prior to the close of voting at the Meeting by:

    filing with our Corporate Secretary at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785 a signed, original written notice of revocation dated later than the proxy you submitted,

    submitting a duly executed proxy bearing a later date, or

Table of Contents

    attending the Meeting and voting in person.

        In order to revoke your proxy, prior to the Meeting, we must receive an original notice of revocation of your proxy at the address above sent by U.S. mail or overnight courier. If you grant a proxy, you are not prevented from attending the Meeting and voting in person. However, your attendance at the Meeting will not by itself revoke a proxy that you have previously granted; you must vote in person at the Meeting to revoke your proxy.

        If your shares are held in a stock brokerage account or by a bank or other nominee, you may revoke your proxy by following the instructions provided by your broker, bank or nominee.

        All shares that have been properly voted and not revoked will be voted at the Meeting.

Is there a list of stockholders entitled to vote at the Meeting?

        A complete list of stockholders entitled to vote at the Meeting will be available for examination by the Company's stockholders for any purpose germane to the Meeting, during regular business hours, for a period of ten days prior to the Meeting, at the Company's principal place of business and at the Meeting.

What constitutes a quorum to transact business at the Meeting?

        Before any business may be transacted at the Meeting, a quorum must be present. The presence at the Meeting, in person or by proxy, of the holders of a majority in voting power of the shares outstanding and entitled to vote on the record date will constitute a quorum. At the close of business on the record date, 46,412,761 shares were issued and outstanding. Proxies received but marked as abstentions and broker non-votes will be included in the calculation of the number of shares considered to be present at the Meeting for purposes of a quorum.

What is the recommendation of the Board of Directors?

        Our Board recommends a vote "FOR" the election of three (3) Class II directors, nominated by the Board, to serve on the Board until the Company's 2019 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal; "FOR" the ratification of the appointment of KPMG LLP as the Company's independent registered public accounting firm for the 2016 fiscal year; "FOR" the approval, on a non-binding advisory basis, of the compensation of the Company's Named Executive Officers; and for "ONE YEAR" for the Company's frequency of non-binding "say on pay" advisory vote.

What vote is required to approve each item?

        Directors named in Proposal One are elected by a plurality of the votes cast at the Meeting, and the director nominees who receive the greatest number of votes at the Meeting (up to the number of directors to be elected) will be elected. You may vote "FOR" or "WITHHELD" with respect to election of directors. Shares will be voted, if authority to do so is not withheld, for election of the Board's nominees named in Proposal One. Only votes "FOR" or "WITHHELD" are counted in determining whether a plurality has been cast in favor of a director. Broker non-votes, if any, will not affect the outcome of the vote on the election of directors.

        The affirmative vote of at least a majority in voting power of the shares present, in person or by proxy, at the Meeting and entitled to vote on Proposal Two will be required to ratify the appointment of KPMG LLP as the Company's independent registered public accounting firm for the 2016 fiscal year. Abstentions will have the same effect as votes "AGAINST" Proposal Two.


Table of Contents

        The affirmative vote of at least a majority in voting power of the shares present, in person or by proxy, at the Meeting and entitled to vote on Proposal Three will be required to approve the compensation of our Named Executive Officers. Abstentions will have the same effect as votes "AGAINST" Proposal Three.

        The affirmative vote of at least a majority in voting power of the shares present, in person or by proxy, at the Meeting and entitled to vote on Proposal Four will be required to determine the frequency of every year, every two years or every three years for the advisory vote on compensation of our Named Executive Officers. Abstentions will have the same effect as votes "AGAINST" any frequency.

        The affirmative vote of at least a majority in voting power of the shares present, in person or by proxy, at the Meeting and entitled to vote will be required to approve any stockholder proposal. Under applicable Delaware law, in determining whether any stockholder proposal has received the requisite number of affirmative votes, abstentions and broker non-votes will be counted and will have the same effect as a vote against any stockholder proposal.

        As noted above, a "broker non-vote" occurs when a broker, bank or other holder of record holding shares for a beneficial owner does not vote on a particular proposal because that holder does not have discretionary voting power for that particular item and has not received instructions from the beneficial owner. If you are a beneficial owner, your broker, bank or other holder of record is permitted to vote your shares on "routine" matters even if the record holder does not receive voting instructions from you. Absent instructions from you, the record holder may not vote on any "non-routine" matter, including the election of directors and any stockholder proposal. Without your voting instructions, a broker non-vote will occur. An "abstention" occurs at the Meeting if your shares are deemed to be present at the Meeting, either because you attend the Meeting or because you have properly completed and returned a proxy, but you do not vote on any proposal or other matter which is required to be voted on by our stockholders at the Meeting, or, when applicable, if you specify that you wish to "abstain" from voting on an item. You should consult your broker if you have questions about this.

What does it mean if I receive more than one proxy or voting instruction card?

        It means your shares are registered differently or are in more than one account. Please provide voting instructions for all proxy and voting instruction cards you receive.

Where can I find the voting results of the Meeting?

        We will announce preliminary voting results at the Meeting and will publicly disclose results in a Current Report on Form 8-K within four business days after the date of the Meeting.

Who will count the votes?

        A representative of American Stock Transfer & Trust Company, our transfer agent, will both tabulate the votes and serve as the inspector of election.

Who will pay for the cost of this proxy solicitation?

        We are making this solicitation and will pay the entire cost of preparing, assembling, printing, mailing and distributing these proxy materials. In addition to the mailing of these proxy materials, the solicitation of proxies or votes may be made in person, by telephone or by electronic communication by our directors, officers and employees, who will not receive any additional compensation for such solicitation activities. We will request banks, brokers, nominees, custodians and other fiduciaries who


Table of Contents

hold shares in street name to forward these proxy solicitation materials to the beneficial owners of those shares, and we will reimburse them the reasonable out-of-pocket expenses they incur in doing so.

How can I access the Company's proxy materials and annual report electronically?

        A copy of our Annual Report on Form 10-K for the fiscal year ended December 31, 2015 as filed with the United States Securities and Exchange Commission ("SEC") on March 10, 2016 is being mailed concurrently with this proxy statement to all stockholders entitled to notice of and to vote at the Meeting. A copy of our Annual Report on Form 10-K and these proxy materials are available without charge athttp://investor.2u.com/. References to our website in this proxy statement are not intended to function as hyperlinks, and the information contained on our website is not intended to be incorporated into this proxy statement. These proxy materials are also available in print to stockholders without charge and upon request, addressed to 2U, Inc., 8201 Corporate Drive, Suite 900, Landover, Maryland 20785, Attention: Corporate Secretary. You are encouraged to access and review all of the important information contained in the proxy materials before voting.

May I propose actions for consideration at next year's annual meeting of stockholders?

        Any proposals that our stockholders wish to have included in our proxy statement and form of proxy for the 2017 annual meeting of stockholders must be received by us no earlier than the close of business on February 7, 2017 and no later than the close of business on March 9, 2017 and must otherwise comply with the requirements of Rule 14a-8 under the Securities Exchange Act of 1934 (the "Exchange Act"). The Company's amended and restated bylaws (the "Bylaws") provide that, in order for a stockholder to propose any matter for consideration at an annual meeting of the Company other than matters set forth in the Notice of Meeting, such stockholder must have delivered timely prior written notice to the Secretary of the Company at the principal executive offices of the Company not later than the close of business on the ninetieth (90th) day nor earlier than the close of business on the one hundred twentieth (120th) day prior to the first anniversary of the preceding year's annual meeting. In the event that the date of the annual meeting is advanced more than twenty-five (25) days prior to or delayed by more than twenty-five (25) days after the anniversary of the preceding year's annual meeting, notice by the stockholder to be timely must be so received not earlier than the close of business on the one hundred twentieth (120th) day prior to such annual meeting and not later than the close of business on the later of the ninetieth (90th) day prior to such annual meeting or the tenth (10th) day following the day on which the public announcement of the date of such meeting is first made. In no event shall an adjournment or a postponement of an annual meeting for which notice has been given, or the public announcement thereof has been made, commence a new time period for the giving of a stockholder's notice as described above.

        Such notice must contain certain information about such business and the stockholder who proposes to bring the business before the meeting, including: (A) the name and address of each proponent of the proposal ("Proponent"), as it appears on the Company's books; (B) the class, series and number of shares of the Company that are owned beneficially and of record by each Proponent; (C) a description of any agreement, arrangement or understanding (whether oral or in writing) with respect to such nomination or proposal between or among any Proponent and any of its affiliates or associates, and any others (including their names) acting in concert, or otherwise under the agreement, arrangement or understanding, with any of the foregoing; (D) a representation that the Proponents are holders of record or beneficial owners, as the case may be, of shares of the Company entitled to vote at the meeting and intend to appear in person or by proxy at the meeting to nominate the person or persons specified in the notice (with respect to a notice under Section 5(b)(1) of the Bylaws of the Company) or to propose the business that is specified in the notice (with respect to a notice under Section 5(b)(2) of the Bylaws of the Company); (E) a representation as to whether the Proponents intend to deliver a proxy statement and form of proxy to holders of a sufficient number of holders of


Table of Contents

the Company's voting shares to elect such nominee or nominees (with respect to a notice under Section 5(b)(1) of the Bylaws of the Company) or to carry such proposal (with respect to a notice under Section 5(b)(2) of the Bylaws of the Company); (F) to the extent known by any Proponent, the name and address of any other stockholder supporting the proposal on the date of such stockholder's notice; (G) a description of all Derivative Transactions (as defined in the Bylaws of the Company) by each Proponent during the previous twelve (12) month period, including the date of the transactions and the class, series and number of securities involved in, and the material economic terms of, such Derivative Transactions; (H) a representation and agreement that such Proponent (1) is not and will not become a party to any agreement, arrangement or understanding with, and has not given any commitment or assurance to, any person or entity as to how such person, if elected as a director of the Company, will act or vote on any issue or question, (2) is not and will not become a party to any agreement, arrangement or understanding with any person or entity other than the Company with respect to any direct or indirect compensation, reimbursement or indemnification in connection with service or action as a director of the Company that has not been disclosed to the Company in such representation and agreement and (3) in such person's individual capacity, would be in compliance, if elected as a director of the Company, and will comply with, all applicable publicly disclosed confidentiality, corporate governance, conflict of interest, Regulation FD, code of conduct and ethics, and stock ownership and trading policies and guidelines of the Company; and (I) any other information relating to such person that would be required to be disclosed in a proxy statement or other filings required to be made in connection with solicitations of proxies for election of directors pursuant to Section 14 of the Exchange Act, and the rules and regulations promulgated thereunder. Any proposals should be sent to:

2U, INC.
8201 CORPORATE DRIVE, SUITE 900
LANDOVER, MARYLAND 20785
ATTENTION: CORPORATE SECRETARY

NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATION OTHER THAN THOSE CONTAINED IN THIS PROXY STATEMENT AND, IF GIVEN OR MADE, SUCH INFORMATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED, AND THE DELIVERY OF THIS PROXY STATEMENT SHALL UNDER NO CIRCUMSTANCES CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE OF THIS PROXY STATEMENT.


Table of Contents


PROPOSAL ONE—
ELECTION OF DIRECTORS

        There are currently ten members of our Board. Pursuant to the Company's Amended and Restated Certificate of Incorporation, the Board is "classified," which means that it is divided into three classes of directors based on the expiration of their terms. Under the classified board arrangement, directors are elected to terms that expire on the annual meeting date three years following the annual meeting at which they were elected, and the terms are "staggered" so that the terms of approximately one-third of the directors expire each year. At the Meeting, our stockholders will elect three directors to hold office until the 2019 annual meeting of stockholders and until their respective successors have been duly elected and qualified or until their earlier death, resignation or removal. Accordingly, this Proposal One seeks the election of three directors, Timothy M. Haley, Earl Lewis and Coretha M. Rushing, as Class II directors whose terms would expire in 2019.

        Timothy M. Haley and Earl Lewis currently serve as Class II directors of the Company. The Board, upon recommendation of the Nominating and Corporate Governance Committee, has nominated Timothy M. Haley and Earl Lewis to serve again as Class II directors and has nominated Coretha M. Rushing to replace Michael T. Moe and serve as a Class II director until the 2019 annual meeting of stockholders and until their respective successors have been duly elected and qualified or until their earlier death, resignation or removal. Each nominee has consented to serve as a director if elected at the Meeting. Should a nominee become unavailable to accept election as a director, the persons named in the enclosed proxy will vote the shares that such proxy represents for the election of such other person as the Board may nominate. We have no reason to believe that any of the nominees will be unable to serve.


THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" THE ELECTION OF THE
THREE CLASS II DIRECTOR NOMINEES.

        Set forth below is certain information concerning each nominee for election as a director at the Meeting and each director whose current term of office will continue after the Meeting. Each of our directors brings to our Board a wealth of varied experience derived from serviceserving as executives, financial experts, subject matter experts, board members and/or industry leaders. They also all bring extensiveWe have worked hard to ensure diversity of backgrounds and perspectives in the board experience. Specific individual qualifications and skills of eachroom, which we believe enhances oversight of our directors that contribute to the Board's effectiveness as a whole are described in the following paragraphs. For more information on the criteria used in nominating directors, see "Board of Directorsbusiness strategy and Committees—Nomination of Directors" below.

our corporate governance practices.

image_013a.jpg
image_110a.jpg
image_21.jpg
image_32.jpg
image_41a.jpg
image_51a.jpg
image_62a.jpg
image_71a.jpg
image_81a.jpg
image_92a.jpg
image_103a.jpg
image_112.jpg
pg14_graphicxexperiencexeda.jpg
Education Industry
Provides valuable knowledge of our industry and the university clients we serve
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
pg14_graphicxexperiencexfia.jpg
Finance Expertise / Capital Allocation
Provides Board financial skills necessary to inform oversight of financial performance and reporting, internal controls, capital structure and long‑term strategic planning
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_554.jpg
image_6814a.jpg
image_6814a.jpg
pg14_graphicxexperiencexgoa.jpg
Government / Public Policy
Provides Board an understanding of the regulatory environment in which we operate
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
pg14_graphicxexperiencexena.jpg
Enterprise Risk Management
Assists Board in overseeing risks facing the Company, including risks related by cybersecurity and data privacy
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
pg14_graphicxexperiencexhua.jpg
Human Capital / Talent Management /
Inclusion and Diversity
Assists Board in overseeing executive compensation, employee engagement and framework for attraction and development of high‑performing employees
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_6814a.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
pg14_graphicxexperiencextea.jpg
Technology
Assists Board in overseeing our product development strategy and provides insight to management as we seek to enhance the student experience
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_554.jpg
image_6814a.jpg
image_6814a.jpg

14

CORPORATE GOVERNANCE AND BOARD MATTERS
Directors.
Name
AgeClass and Position

Paul

pg15_photoxmaederp1a.jpg
Background:
Mr. Maeder has served on our Board since 2010 and as Chair of our Board since November 2012. Mr. Maeder is a General Partner of Highland Capital Partners, a venture capital firm he cofounded in 1987 and serves as the Chief Financial Officer of Highland Transcend Partners I Corp. He currently serves on the boards of several private companies. Mr. Maeder served as a director of Imprivata, Inc. from February 2002 to July 2016 and of Carbon Black, Inc. from September 2015 to February 2019. He holds a B.S.E. in Aerospace and Mechanical Sciences from Princeton University, an M.S.E. in Mechanical Engineering from Stanford University and an M.B.A. from Harvard Business School.
Qualifications:
Our Board believes that Mr. Maeder’s extensive experience investing in the online higher education and software industries and his experience serving as a board member for numerous companies enable him to make valuable contributions to the Board.
PAUL A. MaederMAEDER
Independent
Age:

67
Director since: 2010
Committees: Audit


61Class


pg15_photoxpaucekc1a.jpg
Background:
Mr. Paucek is a cofounder of the Company and has served as our Chief Executive Officer and as a member of our Board since 2012. He previously served as our President and Chief Operating Officer from April 2008 through December 2011. Prior to 2U, Mr. Paucek served as the Chief Executive Officer of Smarterville, Inc., the parent company of Hooked on Phonics, from 2007 until 2008. From 2004 to 2007, Mr. Paucek served as Vice President of Business Development and President of Educate Products for Educate, Inc. In 2004, Mr. Paucek served as Deputy Campaign Manager for the successful reelection campaign of United States Senator Barbara Mikulski. Mr. Paucek began his career in 1993 by cofounding Cerebellum Corporation, the media company behind the awardwinning educational Standard Deviants television program and video series, and he led Cerebellum as CoChief Executive Officer until 2003. Mr. Paucek holds a B.A. from The George Washington University and an M.B.A. from the KenanFlagler Business School of the University of North Carolina at Chapel Hill.
Qualifications:
Our Board believes that Mr. Paucek’s knowledge of the Company as one of our cofounders, and his broad experience leading education companies, enable him to make valuable contributions to the Board.
CHRISTOPHER J. PAUCEK
Age:50
Director since: 2012


image_151.jpg
2021 Proxy Statement15

CORPORATE GOVERNANCE AND BOARD MATTERS


pg15_photoxpetersg1a.jpg
Background:
Mr. Peters was appointed to our Board in March 2018. Mr. Peters joined Netflix, Inc. in 2008 and currently serves as the Chief Operating Officer and Chief Product Officer, responsible for designing, building and optimizing the customer experience. From 2015 to July 2017, Mr. Peters served as the International Development Officer of Netflix, responsible for global partnerships with consumer electronics companies, Internet service providers and multichannel video program distributors. From July 2013 to 2015, Mr. Peters served as the Chief Streaming and Partnerships Officer of Netflix. Prior to joining Netflix in 2008, Mr. Peters was Senior Vice President of Consumer Electronics Products for Macrovision Solutions Corp. (later renamed Rovi Corporation) and held positions at Mediabolic Inc., Red Hat Network and Wine.com. Mr. Peters currently serves on the board of directors of Highland Transcend Partners I Corp. Mr. Peters holds a B.S. in Physics and Astrophysics from Yale University.
Qualifications:
Our Board believes that Mr. Peters’ technology and product expertise enable him to make valuable contributions to the Board.
Other Current Public Boards:
Highland Transcend Partners I Corp.
GREGORY K.
PETERS
Independent
Age:50
Director since:2018
Committees:Audit




pg15_photoxstavisr1a.jpg
Background:
Mr. Stavis has served on our Board since 2011. Mr. Stavis has been a Partner at Bessemer Venture Partners, a venture capital firm, since 2000. He currently serves on the boards of several private companies. Prior to joining Bessemer, Mr. Stavis was an independent private equity investor. Prior to that, he served in various positions at Salomon Smith Barney, including as Co‑Head of Global Arbitrage Trading. Mr. Stavis holds a B.A.S. in Engineering from the University of Pennsylvania’s School of Engineering and Applied Sciences and a B.S. in Economics from the University of Pennsylvania’s Wharton School.
Qualifications:
Our Board believes that Mr. Stavis’s broad experience investing in the emerging software technology industry and his experience serving as a board member for numerous companies enable him to make valuable contributions to the Board.
ROBERT M. STAVIS
Independent
Age: 58
Director since: 2011
Committees: Audit (Chair)




pg15-20_photoxhaleyt1a.jpg
Background:
Mr. Haley has served on our Board since 2010. Mr. Haley is a founding partner of Redpoint Ventures, a venture capital firm, and has been a Managing Director of the firm since 1999. Mr. Haley was also the Managing Director of Institutional Venture Partners, a venture capital firm, from 1998 to 2010. From 1986 to 1998, Mr. Haley was the President of Haley Associates, an executive recruiting firm in the high technology industry. Mr. Haley currently serves on the board of directors of Netflix, Inc. and Zuora Inc. Mr. Haley holds a B.A. from Santa Clara University.
Qualifications:
Our Board believes that Mr. Haley’s broad experience investing in software, consumer Internet and digital media industries, and his experience serving as a board member for numerous companies, enable him to make valuable contributions to the Board.
Other Current Public Boards:
Netflix, Inc.
Zuora Inc.
TIMOTHY M. HALEY
Independent
Age: 66
Director since: 2010
Committees: Nominating and Corporate Governance (Chair)


16

CORPORATE GOVERNANCE AND BOARD MATTERS


pg15-20_photoxlewise1a.jpg
Background:
Dr. Lewis was appointed to our Board at the time of the initial public offering of the Company’s shares in April 2014. Dr. Lewis, a fellow of the American Academy of Arts and Sciences, is the Thomas C. Holt Distinguished Professor of History and AfroAmerican and African Studies and Public Policy at the University of Michigan and founding director of the Center for Social Solutions. From March 2013 to March 2018, Dr. Lewis served as President of The Andrew W. Mellon Foundation, a philanthropic organization committed to advancing higher education, the arts and civil society. From January 2013 to March 2013, he served as President-designate of the Mellon Foundation. Prior to joining the Mellon Foundation, Dr. Lewis served as Provost and Executive Vice President for Academic Affairs at Emory University from 2004 to December 2012. He also held a variety of faculty positions at the University of California at Berkeley and the University of Michigan from 1984 through 2004, and served as Vice Provost for Academic Affairs—Graduate Studies and Dean of the Horace H. Rackham School of Graduate Studies at the University of Michigan from 1998 to 2004. Dr. Lewis holds a B.A. from Concordia College and an M.A. and Ph.D. from the University of Minnesota.
Qualifications:
Our Board believes that Dr. Lewis’s broad experience in academia, both as a faculty member and as an administrator at leading universities, allows him to make valuable contributions to the Board.
EARL LEWIS
Independent
Age: 65
Director since: 2014
Committees: Audit




pg15-20_photoxrushingc1a.jpg
Background:
Ms. Rushing has served on our Board since 2016. She currently serves as the President of CR Consulting Alliance LLC and as a Managing Director and ChairmanExecutive Mentor for Merryck & Company, a global executive coaching firm. Ms. Rushing currently serves on the board of directors of Benefitfocus.com, Inc. She also serves as an external Board and HR advisor to several private company boards of directors. From May 2006 to December 2019 she served as Corporate Vice President and Chief Human Resources Officer of Equifax Inc. Prior to that, she served as an Executive Coach and HR Consultant with Atlanta-based Cameron Wesley LLC. Prior to joining Cameron Wesley, she was Senior Vice President, Chief Human Resources Officer of The Coca-Cola Company, where she was employed from 1996 until 2004. Prior to that, she worked in several senior level positions for Pizza Hut (a division of PepsiCo) and IBM. Ms. Rushing was Chair of the Board for the Society of Human Resource Management until January 2019, an organization of approximately 350,000 global human resource professionals, and currently serves as Board Chair Emeritus. Ms. Rushing holds a B.S. in Industrial Psychology from East Carolina University and an M.S. in Education from The George Washington University.
Qualifications:
Our Board believes that Ms. Rushing’s broad experience in human resources at leading Fortune 500 companies, enables her to make valuable contributions to the Board.
Other Current Public Boards:
Benefitfocus.com, Inc.

Robert

CORETHA M. StavisRUSHING
Independent
Age:

52Class I 65
Director since: 2016
Committees: Compensation

Christopher J. Paucek


44Class I Director

Timothy M. Haley

image_151.jpg
2021 Proxy Statement17

CORPORATE GOVERNANCE AND BOARD MATTERS
60Class II Director

Earl Lewis

59Class II Director

Coretha

pg15-20_photoxjarrettv1a.jpg
Background:
Ms. Jarrett has served on our Board since December 2017. She is an acclaimed civic leader, business executive and attorney. She currently serves as a Senior Advisor to the Obama Foundation and Attn: and is a Distinguished Senior Fellow at the University of Chicago Law School. Ms. Jarrett currently serves on the boards of directors of Ralph Lauren Corporation, Walgreens Boots Alliance and Lyft, Inc. and several private companies. During the Obama administration, from January 2008 to January 2016, Ms. Jarrett served as Senior Advisor to the President of the United States, where she oversaw the Office of Public Engagement and Intergovernmental Affairs and chaired the White House Council on Women and Girls. Prior to joining the Obama administration, Ms. Jarrett was co-chair of the Obama-Biden transition team. Ms. Jarrett began her career in politics in 1987, working as Deputy Corporation Counsel for Finance and Development in the administration of Mayor Harold Washington in Chicago. She subsequently was Deputy Chief of Staff for Mayor Richard M. RushingDaley and later served as Commissioner of the Department of Planning and Development and chaired the Chicago Transit Board. From 1995 until she joined the Obama administration, Ms. Jarrett served in various senior positions, including Chief Executive Officer, of the Habitat Company, a Chicago real estate development and management firm. She has also served on numerous corporate and civic boards, including Chair of the Board of Trustees of the University of Chicago Medical Center, Chair of the Board of Trustees of the University of Chicago, Chair of the Board of the Chicago Stock Exchange and was a director of the Federal Reserve Bank of Chicago. Ms. Jarrett holds a B.A. from Stanford University and a J.D. from the University of Michigan Law School.
Qualifications:
Our Board believes that Ms. Jarrett’s broad experience in public policy enables her to make valuable contributions to the Board.
Other Current Public Boards:

60Class II DirectorRalph Lauren Corporation
Walgreens Boots Alliance
Lyft, Inc.

VALERIE B. JARRETT
Independent
Sallie L. KrawcheckAge:

50Class III 64
Director since: 2017
Committees: Nominating and Corporate Governance

Mark J. Chernis


48Class III Director

John M. Larson

63Class III Director

Edward S. Macias

pg15-20_photoxkrawchecks1a.jpg
Background:
Ms. Krawcheck was appointed to our Board as of the initial public offering of the Company’s shares in April 2014. Ms. Krawcheck is the Chief Executive Officer and co-founder of Ellevest, an investment platform for women that was founded in 2016. Ms. Krawcheck was the President of Global Wealth & Investment Management for Bank of America from August 2009 to September 2011. Prior to joining Bank of America, Ms. Krawcheck held a variety of senior executive positions at Citigroup from 2002 to 2008, including Chief Executive Officer of its Smith Barney division, Chief Financial Officer of Citigroup and Chief Executive Officer and Chair of Citi Global Wealth Management. She served as a director of BlackRock Inc. from 2009 to 2011 and Dell Inc. from 2006 to 2009. Ms. Krawcheck holds a B.A. from the University of North Carolina at Chapel Hill and an M.B.A. from Columbia University.
Qualifications:
Our Board believes that Ms. Krawcheck’s financial acumen and broad experience serving in leadership roles with financial and investment firms enables her to make valuable contributions to the Board.
SALLIE L. KRAWCHECK
Independent
Age: 56
Director since: 2014
Committees: Nominating and Corporate Governance

71Class III Director


Class II—Directors with Terms Expiring in 2016

        Timothy M. Haley.    Mr. Haley

18

CORPORATE GOVERNANCE AND BOARD MATTERS


pg15-20_photoxlarsonj1a.jpg
Background:
Mr. Larson has served on our Board since June 2009. Mr. Larson has served as the Executive Chair of Triumph Higher Education Group, Inc., a culinary education company, since 2010. He also has served as President of Triumph Group, Inc., a company that advises and invests in domestic and international education companies, since 2008. Mr. Larson founded and served as President, Chief Executive Officer and director of Career Education Corporation, or CEC, a publicly held post-secondary education company, from its inception in 1994 through his retirement from the company in 2006, including as Chair of the Board from 2000 to 2006. He became Chair Emeritus of CEC in 2006 and continues to serve in that position. He holds a B.S. in Business Administration from the University of California at Berkeley.
Qualifications:
Our Board believes that Mr. Larson’s deep knowledge of the higher education industry and his experience founding and leading a publicly held education company enable him to make valuable contributions to the Board.
JOHN M. LARSON
Independent
Age: 69
Director since:2009
Committees: Compensation (Chair)




pg15-20_photoxmaciase1a.jpg
Background:
Dr. Macias has served on our Board since November 2014. Dr. Macias is currently the Provost Emeritus and Barbara and David Thomas Distinguished Professor Emeritus in Arts & Sciences at Washington University in St. Louis. Previously, Dr. Macias was the chief academic officer of Washington University in St. Louis for 25 years, before stepping down from his position as Provost and Executive Vice Chancellor in June 2013. During his tenure as Provost, Dr. Macias provided leadership in curriculum, budget and capital project development initiatives. Dr. Macias has broad experience and knowledge in higher education administration and innovation in academic settings. Following his tenure as Provost, Dr. Macias was nominated to lead the school’s effort to explore its approach to online education and to leverage advances in education technology to enhance its reach and impact. Dr. Macias currently serves on the boards of Casa de Salud, Shakespeare Festival of St. Louis and the St. Louis Mosaic Project. He is an emeritus member of the boards of Colgate University and Mary Institute and St. Louis Country Day School. Dr. Macias holds a B.S. in Chemistry from Colgate University and a doctorate in Chemistry from Massachusetts Institute of Technology.
Qualifications:
Our Board believes that Dr. Macias’s substantial knowledge of the higher education industry and his vast experience as Provost and Executive Vice Chancellor of Washington University in St. Louis enable him to make valuable contributions to the Board.
EDWARD S. MACIAS
Independent
Age: 77
Director since: 2014
Committees: Nominating and Corporate Governance




pg15-20_photoxmaybanka1a.jpg
Background:
Ms. Maybank has served on our Board since December 2018. She is an internet entrepreneur and currently serves as the Founder and Chief Executive Officer of Creative Beauty, Inc.From 2016 until December 2017 she served as the Co-Founder and Chief Executive Officer of Project September. Prior to co-founding Project September, she co-founded Gilt Groupe and served as its founding Chief Executive Officer from 2007 to 2008 and in several other executive roles, including Chief Strategy Officer, Chief Marketing Officer and President of Gilt Home and Kids from 2008 to 2014. Prior to co-founding Gilt Groupe in 2007, Ms. Maybank was General Manager of eCommerce for AOL Media Networks and served in various senior roles at eBay. Ms. Maybank holds a B.S. from Harvard University and an M.B.A. from Harvard Business School.
Qualifications:
Our Board believes that Ms. Maybank’s experience in e-commerce and scaling rapidly growing technology companies enable her to make valuable contributions to the Board.
ALEXIS MAYBANK
Independent
Age:46
Director since: 2018
Committees:Compensation



image_151.jpg
2021 Proxy Statement19

CORPORATE GOVERNANCE AND BOARD MATTERS
Board since February 2010. Mr. Haley is a founding partner of Redpoint Ventures, a venture capital firm,composition and has been a Managing Director of the firm since 1999. Mr. Haley was also the managing director of Institutional Venture Partners, a

structure

Table of Contents

venture capital firm, from 1998 to 2010. From 1986 to 1998, Mr. Haley was the president of Haley Associates, an executive recruiting firm in the high technology industry. Mr. Haley currently serves on the board of directors of Netflix, Inc.Board purpose and several private companies. Mr. Haley holds a B.A. from Santa Clara University. Our Board believes that Mr. Haley's broad experience investing in software, consumer Internet and digital media industries, and his experience serving as a board member for numerous companies, enable him to make valuable contributions to the Board.

        Earl Lewis.    Dr. Lewis was appointed to our Board at the time of the initial public offering of the Company's shares. Since March 2013, Dr. Lewis has been the President of The Andrew W. Mellon Foundation, a philanthropic organization committed to advancing higher education, the arts and civil society. From January 2013 to March 2013, he served as President-designate of the Mellon Foundation. Prior to joining the Mellon Foundation, Dr. Lewis served as Provost and Executive Vice President of Academic Affairs at Emory University from 2004 to December 2012. He also held a variety of faculty positions at the University of California at Berkeley and the University of Michigan from 1984 through 2004, and served as Vice Provost for Academic Affairs—Graduate Studies and dean of the Horace H. Rackham School of Graduate Studies at the University of Michigan from 1998 to 2004. Dr. Lewis holds a B.A. from Concordia College and a M.A. and Ph.D. from the University of Minnesota. Our Board believes that Dr. Lewis's broad experience in academia, both as a faculty member and as an administrator at leading universities, will allow him to make valuable contributions to the Board.

        Coretha M. Rushing.    Ms. Rushing was nominated by our Board for election at the Meeting. She has been Corporate Vice President and Chief Human Resources Officer of Equifax Inc. since 2006. Prior to joining Equifax, she served as an executive coach and HR Consultant with Atlanta-based Cameron Wesley LLC. Prior to joining Cameron Wesley, she was Senior Vice President of Human Resources of The Coca-Cola Company, where she was employed from 1996 until 2004. Prior to that, she worked in a number of senior level positions in Pizza Hut (a division of PepsiCo) and IBM. She is currently the Board chair designate for the Society of Human Resource Management, a 300,000 membership organization whose membership is comprised of global human resource professionals. For the years 2017 and 2018, she will be the Chairman of the Board. Ms. Rushing holds a B.A. in industrial psychology from East Carolina University and a master's degree in human resources from the Society of Human Resource Management. Our Board believes that Ms. Rushing's broad experience in human resources at leading Fortune 500 companies, will allow her to make valuable contributions to the Board.


CONTINUING DIRECTORS

Class I—Directors with Terms Expiring in 2018

        Paul A. Maeder.    Mr. Maeder has served on our Board since February 2010 and as chairman of our Board since November 2012. Mr. Maeder is a General Partner of Highland Capital Partners, a venture capital firm he co-founded in 1988. He currently serves on the boards of several private companies. He holds a B.S.E. in Aerospace and Mechanical Sciences from Princeton University, an M.S.E. in Mechanical Engineering from Stanford University and a M.B.A. from the Harvard Business School. Our Board believes that Mr. Maeder's broad experience investing in the online higher education and software industries and his experience serving as a board member for numerous companies enable him to make valuable contributions to the Board.

        Robert M. Stavis.    Mr. Stavis has served on our Board since April 2011. Mr. Stavis has been a partner at Bessemer Venture Partners, a venture capital firm, since 2000. Prior to joining Bessemer, Mr. Stavis was an independent private equity investor. Prior to that, he served in various positions at Salomon Smith Barney, including as co-head of global arbitrage trading. Mr. Stavis holds a B.A.S. in Engineering from the University of Pennsylvania's School of Engineering and Applied Sciences and a B.S. in Economics from the University of Pennsylvania's Wharton School. Our Board believes that

structure.

Table of Contents

Mr. Stavis's broad experience investing in the emerging software technology industry and his experience serving as a board member for numerous companies enable him to make valuable contributions to the Board.

        Christopher J. Paucek.    Mr. Paucek is a co-founder of the Company and has served as our Chief Executive Officer since January 2012 and as a member of our Board since March 2012. He previously served as our President and Chief Operating Officer from April 2008 through December 2011. Prior to 2U, Mr. Paucek served as the chief executive officer of Smarterville, Inc., the parent company of Hooked on Phonics, from 2007 until 2008. From 2004 to 2007, Mr. Paucek served as vice president of business development and president of Educate Products for Educate, Inc. In 2004, Mr. Paucek served as deputy campaign manager for the successful re-election campaign of United States Senator Barbara Mikulski. Mr. Paucek began his career in 1993 by co-founding Cerebellum Corporation, the media company behind the award-winning educational Standard Deviants television program and video series, and he led Cerebellum as co-chief executive officer until 2003. Mr. Paucek holds a B.A. from The George Washington University and is currently enrolled in our MBA@UNC program at the UNC Kenan-Flagler Business School of the University of North Carolina at Chapel Hill. Our Board believes that Mr. Paucek's knowledge of the Company as one of our co-founders, and his broad experience leading education companies, enable him to make valuable contributions to the Board.

Class III—Directors with Terms Expiring in 2017

        Sallie L. Krawcheck.    Ms. Krawcheck was appointed to our Board as of the initial public offering of the Company's shares. Ms. Krawcheck has been the Chief Executive Officer and owner of Ellevate Asset Management, an investment firm focused on companies where women make up a significant portion of officers and directors, since June 2014, and an owner of Ellevate Network (formerly 85 Broads), a professional women's networking organization, since May 2013. Ms. Krawcheck was the President of Global Wealth & Investment Management for Bank of America from August 2009 to September 2011. Prior to joining Bank of America, Ms. Krawcheck held a variety of senior executive positions at Citigroup from 2002 to 2008, including Chief Executive Officer of its Smith Barney division, Chief Financial Officer of Citigroup and Chief Executive Officer and Chairman of Citi Global Wealth Management. She served as a director of BlackRock Inc. from 2009 to 2011 and Dell Inc. from 2006 to 2009. Ms. Krawcheck holds a B.A. from the University of North Carolina at Chapel Hill and a M.B.A. from Columbia University. Our Board believes that Ms. Krawcheck's financial acumen and broad experience serving in leadership roles with financial and investment firms will allow her to make valuable contributions to the Board.

        Mark J. Chernis.    Mr. Chernis has served on our Board since January 2009. Mr. Chernis joined Pearson in June 2011 following the acquisition of SchoolNet. He currently serves as the SVP of Strategic Partnerships and Investments and was previously the President and Chief Operating Officer of SchoolNet. Mr. Chernis has held various positions at The Princeton Review beginning in 1984, most recently serving as its President from 1995 to November 2007. Mr. Chernis holds a B.A. from Vassar College. Our Board believes that Mr. Chernis's deep knowledge of the higher education industry and his long-term experience serving as a member of the Board enables him to make valuable contributions to the Board.

        John M. Larson.    Mr. Larson has served on our Board since June 2009. Mr. Larson has served as the Executive Chairman and Chief Executive Officer of Triumph Higher Education Group, Inc., a culinary education company, since 2010. He also serves as President of Triumph Group, Inc., a company that advises and invests in domestic and international education companies. Mr. Larson founded and served as President, Chief Executive Officer and director of Career Education Corporation, or CEC, a publicly held post-secondary education company, from its inception in 1994 through his retirement from the company in 2006, including as Chairman of the Board from 2000 to


Table of Contents

2006. He became Chairman Emeritus of CEC in 2006 and continues to serve in that position. He holds a B.S. in Business Administration from the University of California at Berkeley. Our Board believes that Mr. Larson's deep knowledge of the higher education industry and his experience founding and leading a publicly held education company enable him to make valuable contributions to the Board.

        Edward S. Macias.    Dr. Macias has served on our Board since November 2014. Dr. Macias is currently the Provost Emeritus, Barbara and David Thomas Distinguished Professor in Arts & Sciences at Washington University in St. Louis. Previously, Dr. Macias was the chief academic officer of Washington University in St. Louis for 25 years, before stepping down from his position as Provost and Executive Vice Chancellor in June 2013. During his tenure as Provost, Dr. Macias provided leadership in curriculum, budget and capital project development initiatives. Dr. Macias has broad experience and knowledge in higher education administration and innovation in academic settings. Following his tenure as Provost, Dr. Macias was nominated to lead the school's effort to explore its approach to online education and to leverage advances in education technology to enhance its reach and impact. Dr. Macias currently serves on the boards of the Center for Research Libraries, the Shakespeare Festival of St. Louis, Casa de Salud, Mary Institute and Saint Louis Country Day School, the St. Louis Immigration and Innovation Steering Committee and on the academic advisory board of the Schwarzman Scholars Program. He is an emeritus member of the board of Colgate University. Dr. Macias holds a bachelor's degree in Chemistry from Colgate University and a doctorate in Chemistry from Massachusetts Institute of Technology. Our Board believes that Dr. Macias's substantial knowledge of the higher education industry and his vast experience as Provost and Executive Vice Chancellor of Washington University in St. Louis enable him to make valuable contributions to the Board.


BOARD OF DIRECTORS AND COMMITTEES

Board Purpose and Structure

The mission of the Board is to provide strategic guidance to the Company'sCompany’s management, to monitor the performance and ethical behavior of the Company'sCompany’s management, and to maximize the long-term financial return to the Company'sCompany’s stockholders, while considering and appropriately balancing the interests of other stakeholders and constituencies. The Board is constitutedcomprised of tentwelve directors. The authorized number of directors may be changed only by resolution approved by a majority of our Board. Any additional directorships resulting from an increase in the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of one-third of the directors. The division of our Board into three classes with staggered three-year terms may delay or prevent a change in our management or a change of control.

        The

Board has established standing committees in connection with the discharge of its responsibilities. These committees include an Audit Committee, a Compensation Committee and a Nominating and Corporate Governance Committee. The Board has adopted written charters for each of these committees.

Board Leadership

leadership.

Our Board currently has an independent chairman,Chair, Mr. Maeder, who has the authority, among other things, to call and preside over Board meetings, including meetings of the independent directors, and to set meeting agendas. Accordingly, the Chair of the Board chairman has substantial ability to shape the work of the Board. We believe that separation of the positions of Chair of the Board chairman and chief executive officerChief Executive Officer reinforces the independence of the Board in its oversight of the business and affairs of the Company. In addition, we believe that having an independent Chair of the Board chairman creates an environment that is more conducive to objective evaluation and oversight of management'smanagement’s performance, increasing management accountability and improving the ability of the Board to monitor whether management's


Table of Contents

management’s actions are in the best interests of the Company and its stockholders. As a result, we believe that having an independent Chair of the Board chairman enhances the effectiveness of the Board as a whole.

Risk Oversight

        The Board oversees a company-wide approach to risk management that is carried out by management. The Board determines the appropriate risk for us generally, assesses the specific risks faced by us and reviews the steps taken by management to manage those risks. While the Board maintains the ultimate oversight responsibility for the risk management process, its committees oversee risk in certain specified areas.

        Our Compensation Committee is responsible for overseeing the management of risks relating to our executive compensation plans and arrangements, and the incentives created by the compensation awards it administers. Our Audit Committee oversees management of enterprise risks and financial risks, as well as potential conflicts of interest. Our Nominating and Corporate Governance Committee is responsible for overseeing the management of risks associated with the independence of our Board.

Director Independence

independence.

Our Nominating and Corporate Governance Committee and our Board have undertaken a review of the independence of our current directors and considered whether any director has a material relationship with us that could compromise his or hertheir ability to exercise independent judgment in carrying out his or hertheir responsibilities. As a result of this review, our Nominating and Corporate Governance Committee and our Board determined that Messrs. Chernis, Haley, Larson, Maeder, Moe, Stavis, Lewis, Macias, Maeder, Peters and Ms.Stavis, and Mses. Jarrett, Krawcheck, Maybank and Rushing, representing nineeleven of our tentwelve current directors, are "independent“independent directors," as defined under applicable NASDAQ rules. Additionally, our Nominating and Corporate Governance Committee and our Board have determined that director nominee Ms. Rushing would qualify as an "independent director," as defined under applicable NASDAQ rules.

        The Nominating and Corporate Governance CommitteeNasdaq listing standards and the Board apply standards inrules of the United States Securities and Exchange Commission (“SEC”).

As part of the process of affirmatively determining whether a director is "independent," in compliance with"independent" under applicable SEC rules and the rules andNasdaq listing standards of NASDAQ. As part of the process in making such determination,and SEC rules, the Nominating and Corporate Governance Committee and the Board also determined that none of current directors Messrs. Chernis, Haley, Larson, Maeder, Moe, Stavis, Lewis, Macias, Maeder, Peters and Ms.Stavis, and Mses. Jarrett, Krawcheck, nor director nominee Ms.Maybank, and Rushing have any other "material relationship"“material relationship” with the Company that could interfere with his or hertheir ability to exercise independent judgment.

The Board includes one management director, Mr. Paucek, who is the Company'sCompany’s Chief Executive Officer. The Nominating and Corporate Governance Committee and the Board hashave determined that Mr. Paucek is not independent under the rules andapplicable Nasdaq listing standards of NASDAQ.

and SEC rules.

As part of its annual evaluation of director independence, the Nominating and Corporate Governance Committee and the Board examinesexamine (among other things) whether any transactions or relationships exist currently (or existed during the past three years) between each independent director and the Company, its subsidiaries, affiliates, equity investors, or independent auditors and the nature of those relationships under the relevant NASDAQapplicable Nasdaq listing standards and SEC standards.rules. The Nominating and Corporate Governance Committee and the Board also examine whether there are (or have been within the past year) any transactions or relationships between each independent director and any executive officer of the Company or its affiliates. As a result of this evaluation, the Nominating and Corporate Governance Committee and the Board have affirmatively determined that each independent director is independent under those criteria.


Table

20

CORPORATE GOVERNANCE AND BOARD MATTERS
Executive sessions of Contents

non-management directors.

In order to promote discussion among the non-management directors, the Board Meetings and Attendance

        During 2015, including both regularly scheduled and specialholds executive sessions (i.e., meetings ourof non-management directors without management present) to review such topics as the non-management directors determine. Mr. Maeder presides as Chair during the executive sessions of the Board. The non-management directors of the Board met a totalin executive session 4 times during 2020.

Committees of seven times, the board of directors.
The Board has established standing committees in connection with the discharge of its responsibilities. These committees include an Audit Committee, met a total of eight times, the Compensation Committee metand a total of seven times and the Nominating and Corporate Governance Committee met a totalCommittee. The Board has adopted written charters for each of three times. During 2015,these committees and all ofsuch charters can be obtained without charge on the Company's directors attended at least 75% of the meetings of the Board. Additionally, in 2015, 100% of the members of the Company’s website at: http://investor.2u.com.
Audit Committee attended all of the meetings of such committee 100% of the members of the Compensation Committee attended all of the meetings of such committee and 100% of the members of the Nominating and Corporate Governance Committee attended all of the meetings of such committee. During three meetings of the Audit Committee, the Audit Committee met privately with the Company's independent registered public accounting firm.

Audit Committee

Members:
ROBERT M. STAVIS (CHAIR)  Independent
Meetings during 2020: 6
Earl Lewis  Independent
Paul A. Maeder  Independent
Gregory K. Peters  Independent
Report of the Audit Committee: Page 58
Our Audit Committee reviews our internaloversees the Company’s corporate accounting procedures and consults with and reviews the services provided by our independent registered public accountants. Our Audit Committee consists of three directors, Ms. Krawcheck and Mr. Chernis and, through April 1, 2015, Mr. Haley. Effective as of April 1, 2015, Mr. Moe replaced Mr. Haley as a member of the Audit Committee, upon the recommendation of the Nominating and Corporate Governance Committee and the Board. Ms. Krawcheck is the chair of the Audit Committee and our Board has determined that she is an "audit committee financial expert," as defined by SEC rules and regulations. Our Board has determined that the composition of our Audit Committee meets the criteria for independence under, and the functioning of our Audit Committee complies with, the applicable requirements of the Sarbanes-Oxley Act of 2002, the NASDAQ listing requirements and SEC rules and regulations. The Board has determined that all members of the Audit Committee are financially literate and possess "financial sophistication" within the meaning of the NASDAQ listing requirements. Mr. Haley is a Managing Director of Redpoint Ventures, affiliates of which beneficially owned, until March 10, 2016, more than 10% of our common stock. Therefore, we may not be able to rely upon the safe harbor position of Rule 10A-3 under the Exchange Act, which provides that a person will not be deemed to be an affiliate of a company if he or she is not the beneficial owner, directly or indirectly, of more than 10% of a class of voting equity securities of that company. However, prior to Mr. Haley's appointment to the Audit Committee, our Board made an affirmative determination that Mr. Haley is not an affiliate of our Company. We intend to continue to evaluate the requirements applicable to us, and we intend to comply with the future requirements to the extent that they become applicable to our Audit Committee.reporting processes. The principal duties and responsibilities of our Audit Committee include:

appointing and retaining an independent registered public accounting firm to serve as independent auditor to audit our consolidated financial statements, overseeing and evaluating the independent auditor'sauditor’s work and determining the independent auditor'sauditor’s compensation;


approving in advance all audit services and non-audit services to be provided to us by our independent auditor;


establishing procedures for the receipt, retention and treatment of complaints received by us regarding accounting, internal accounting controls, auditing or compliance matters, as well as for the confidential, anonymous submission by our employees of concerns regarding questionable accounting or auditing matters;


reviewing and discussing with management and our independent auditor the results of the annual audit and the independent auditor'sauditor’s review of our quarterly consolidated financial statements; and

Table of Contents

        The Audit Committee's charter can be obtained without charge from

Our Board has determined that the Company's website at http://investor.2u.com/. As provided under the Audit Committee's charter, the Audit Committee's pre-approval policy and applicable law, thecomposition of our Audit Committee pre-approves all audit, reviewmeets the criteria for independence under, and attest services, as well as all permitted non-audit services (subject to ade minimis exception) to be provided bythe functioning of our independent registered public accounting firm. This pre-approval applies to audit services, audit-related services, tax services and other services. Under this policy, the Audit Committee may provide pre-approval for a particular defined task or scope of work, subject to a specific budget and for up to one year. The Audit Committee may also delegate pre-approval authority to one or morecomplies with, the applicable requirements of the Audit Committee'sSarbanes-Oxley Act of 2002, the Nasdaq listing standards and SEC rules and regulations. The Board has determined that all members and the Audit Committee has delegated to the chair of the Audit Committee are financially literate and possess “financial sophistication” within the authority to pre-approve services (other than the annual engagement) up to a maximum of $50,000 per calendar year. The chairmeaning of the Audit Committee reports any pre-approval decisions at the next scheduled meeting of the Audit Committee. To avoid potential conflicts of interest, applicable securities laws prohibit the CompanyNasdaq listing standards. The Board has also determined that Ms. Stavis is an “audit committee financial expert,” as a publicly traded company from obtaining certain non-audit services from its independent audit firm. We obtain these services from other service providers as needed.defined by SEC rules and regulations.

image_151.jpg
2021 Proxy Statement21

CORPORATE GOVERNANCE AND BOARD MATTERS
Compensation Committee

committee

Members:
JOHN M. LARSON (CHAIR)  Independent
Meetings during 2020: 7
Alexis Maybank  Independent
Coretha M. Rushing  Independent
Report of the Compensation Committee: Page 48
Our Compensation Committee reviewsoversees the Company’s compensation policies, plans and determinesprograms. The principal duties and responsibilities of our Compensation Committee include:
establishing and approving, and making recommendations to the Board regarding, performance goals and objectives relevant to the compensation of all our executive officers. Our Compensation Committee consists of three directors, Messrs. Larson, Stavis and Maeder, each of whom is a non-employee memberChief Executive Officer, evaluating the performance of our Chief Executive Officer in light of those goals and objectives and setting, or recommending to the full Board as definedfor approval, the Chief Executive Officer’s compensation, including incentive-based and equity-based compensation, based on that evaluation;
setting the compensation of our other executive officers, based in Rule 16b-3 under the Exchange Act, and an "outside director," as defined under Section 162(m)part on recommendations of the Internal Revenue Code of 1986, as amended. Mr. Larson isChief Executive Officer;
exercising administrative authority under our stock plans and employee benefit plans;
establishing policies and making recommendations to our Board regarding director compensation; and
reviewing and discussing with management the chair of the Compensation Committee. compensation discussion and analysis that we may be required from time to time to include in SEC filings.
Our Board has determined that the composition of our Compensation Committee satisfies the applicable independence requirements under, and the functioning of our Compensation Committee complies with the applicable requirements of, NASDAQNasdaq listing rulesstandards and SEC rules and regulations. We intend to continue to evaluate and intend to comply with all future requirements applicable to our Compensation Committee. The principal duties and responsibilities of our Compensation Committee include:

    establishing and approving, and making recommendations to the Board regarding, performance goals and objectives relevant to the compensation of our chief executive officer, evaluating the performance of our chief executive officer in light of those goals and objectives and setting, or recommending to the full Board for approval, the chief executive officer's compensation, including incentive-based and equity-based compensation, based on that evaluation;

    setting the compensation of our other executive officers, based in part on recommendations of the chief executive officer;

    exercising administrative authority under our stock plans and employee benefit plans;

    establishing policies and making recommendations to our Board regarding director compensation;

    reviewing and discussing with management the compensation discussion and analysis that we may be required from time to time to include in SEC filings; and

    preparing a Compensation Committee report on executive compensation as may be required from time to time to be included in our annual proxy statements or annual reports on Form 10-K filed with the SEC.

        The scopeEach member of the Compensation Committee's authority and responsibilitiesCommittee is set forthalso a “non-employee director,” as defined in its written charter, a copyRule 16b-3 under the Securities Exchange Act of which is available without charge from the Company's website

1934, as amended (the “Exchange Act”).

Table of Contents

at http://investor.2u.com/. As provided under the Compensation Committee'sCommittee’s charter, the Compensation Committee may delegate its authority to special subcommittees as the Compensation Committee deems appropriate, consistent with applicable law and the NASDAQNasdaq listing rules. As part of its duties, the Compensation Committee establishes and approves (or refers to the full Board for approval) the compensation and performance of the Company's Chief Executive Officer in light of relevant corporate goals and objectives that are periodically established by the Compensation Committee or the Board. The Chief Executive Officer is not present during the voting and deliberations regarding his compensation. The Compensation Committee also reviews and approves (or refers to the full Board for review and approval) the compensation of the Company's executive officers other than the Chief Executive Officer in light of relevant corporate goals and objectives that are periodically established by the Compensation Committee or the Board. No executive officer is present during the voting and deliberations regarding his or her compensation.standards. Under its charter, the Compensation Committee has the authority to retain, at the Company'sCompany’s expense, such counsel, consultants, experts and other professionals as it deems necessary.

Compensation Committee Interlocks and Insider Participation

        None For additional information regarding the role of the members of the Compensation Committee is a former or current officer or employee of the Company or any of its subsidiaries, nor did any of the members of the Compensation Committee have a relationship requiring disclosure under Item 404 of Regulation S-K promulgated under the Exchange Act. In addition, during the last completed fiscal year, none of our executive officers has served as a member ofand compensation consultants in setting director and executive compensation, see the board of directors or compensationsection entitled “Compensation Discussion and Analysis.

Nominating and corporate governance committee of any other entity that has or has had one or more of its executive officers serving as a member of our Board or Compensation Committee.

Members:
TIMOTHY M. HALEY (CHAIR)  Independent
Meetings during 2020: 4
Edward S. Macias  Independent
Valerie Jarrett  Independent
Sallie L. Krawcheck  Independent
Our Nominating and Corporate Governance Committee

oversees the Company’s corporate governance practices. The Nominatingprincipal duties and Corporate Governance Committee consists of three directors, Messrs. Haley and Lewis and, through April 1, 2015, Mr. Moe. Effective as of April 1, 2015, Dr. Macias replaced Mr. Moe as a memberresponsibilities of the Nominating and Corporate Governance Committee uponinclude:

assessing the recommendationneed for new directors and identifying individuals qualified to become directors;
recommending to the Board the persons to be nominated for election as directors and to each of the NominatingBoard’s committees;
assessing individual director performance, participation and Corporate Governance Committeequalifications;
developing and recommending to the Board corporate governance principles;
monitoring the effectiveness of the Board and the Board. Mr. Haley is the chairquality of the Nominatingrelationship between management and Corporate Governance Committee. the Board; and
overseeing a periodic evaluation of the Board’s performance.
Our Board has determined that the composition of our Nominating and Corporate Governance Committee satisfies the applicable independence requirements under, and the functioning of our Nominating and Corporate Governance Committee complies with the applicable requirements of, NASDAQNasdaq listing standards and SEC rules and regulations. We will continue
22

CORPORATE GOVERNANCE AND BOARD MATTERS
Board’s role and responsibilities
Risk oversight.
The Board oversees a company-wide approach to evaluaterisk management that is carried out by management. The Board determines the appropriate risk for the Company generally, assesses the specific risks faced by the Company and will comply with all future requirements applicablereviews the steps taken by management to our Nominatingmanage those risks. While the Board maintains the ultimate oversight responsibility for the risk management process, its committees oversee risk in certain specified areas. Management is accountable for day-to-day risk management efforts, including creation of appropriate risk management programs and Corporate Governance Committee. The Nominatingpolicies. Management provides regular reports to the Audit Committee concerning financial, tax, legal and Corporate Governance Committee's responsibilities include:

        The Nominating and Corporate Governance Committee's charter can be obtained without charge from the Company's website at http://investor.2u.com/.

on cybersecurity.
Board
Oversees major risks
Strategic and competitive
Financial
Operational
Legal and regulatory

AuditCompensation
Nominating and Corporate
Governance
Primary areas of risk oversight
Financial statement and reporting
Major financial and other business risk exposure
Internal controls
Legal and compliance
Data privacy
Cybersecurity
Related party transactions
Conflicts of interest
Primary areas of risk oversight
Executive compensation policies & practices, including pay equity among executives
Non-employee director compensation policies and practices
Talent development and retention
Primary areas of risk oversight
Governance structure and processes
Board and chair succession planning
Board composition and function
Board independence
Compliance with code of conduct
Executive succession planning
Management
Responsible for day-to-day risk management efforts, including creation of appropriate risk management programs and policies
Internal Audit function provides review and recommendations regarding design and effectiveness of internal controls and risk management processes

Table of Contents

Executive Sessions of Non-Management Directors

        In order to promote discussion among the non-management directors, regularly scheduled executive sessions (i.e., meetings of non-management directors without management present) are held to review such topics as the non-management directors determine. Mr. Maeder presides as Chairman at our executive sessions. The non-management directors met in executive session five times during 2015.

Nomination of Directors

directors.

The Nominating and Corporate Governance Committee is responsible for identifying, screening and recommending candidates to the Board for Board membership. When formulating its recommendations, the Nominating and Corporate Governance Committee also considers advice and recommendations from others as it deems appropriate. The Nominating and Corporate Governance Committee is responsible for assessing the appropriate balance of criteria required of Board members.

image_151.jpg
2021 Proxy Statement23

CORPORATE GOVERNANCE AND BOARD MATTERS
The Nominating and Corporate Governance Committee may apply several criteria in selecting nominees. At a minimum, it considers (a) whether each sucha nominee can read and understand basic financial statements and is over 21 years of age, (b) whether a nominee has demonstrated, by significant accomplishment in his or hertheir field, an ability to make a meaningful contribution to the Board'sBoard’s oversight of the business and affairs of the Company and (b)(c) whether a nominee possesses the nominee's reputation for honesty and ethical conduct in his or herhighest personal and professional activities.integrity, ethics and values. Additional factors whichthat the Nominating and Corporate Governance Committee may consider include a candidate'scandidate’s specific experiences and skills, independence, expertise, diversity, personal and professional integrity, character, business judgment, time availability in light of other commitments, dedication, conflicts of interest and such other relevant factors as it considers appropriate in the context of the needs of the Board. Although the Company has no formal diversity policy, the Board believes that diversity is an important consideration in Board composition, with diversity being broadly construed to mean a variety of opinions, perspectives, experiences and backgrounds, including gender, race and ethnicity differences, as well as other differentiating characteristics, all in the context of the requirements of the Board at that point in time.

The Nominating and Corporate Governance Committee considers candidates recommended by stockholders pursuant to the the Nominating and Corporate Governance Committee'sCommittee’s policy for considering stockholder recommendations of director nominees. The Nominating and Corporate Governance Committee'sCommittee’s policy is available free of charge on the Company'sCompany’s website atat: http://investor.2u.com/.investor.2u.com. Pursuant to the policy, and at its next appropriate meeting following receipt of a recommendation, the Nominating and Corporate Governance Committee will consider all director candidates recommended by the Company'sCompany’s stockholders provided such recommendation is delivered in a timely manner and in the proper form, as specified in the policy. All director nominees so submitted by the Company'sCompany’s stockholders will be evaluated in the same manner as recommendations received from management or members of the Board.

Environmental, social and governance (ESG) matters.
We recognize the impact that a business can have on its surrounding community and environment and believe that an organization has the responsibility to be a good corporate citizen. We also value our employees and recognize the critical roles that they play in the achievement of our long-term goals and overall success. The following is a summary of some of the steps we have taken to create a safe, inclusive and positive workplace for our employees and to provide meaningful relationships and a lasting impact in our local communities. Additional information can be found in our ESG report at: http://investor.2u.com.
Societal impact
pg25_specialtext1a.jpg
We believe that higher education is a powerful driver of upward social mobility. 2U is increasing access to learning opportunities for people around the world by building, delivering and supporting more than 500 digital and in-person educational offerings, including graduate degrees, undergraduate degrees, professional certificates, boot camps and short courses. The following is a summary of some of the ways we believe we are positively impacting society:
Process for Stockholder NominationTogether with our university clients, we have positively transformed the lives of Directors
more than 300,000 students and lifelong learners to date.

        For nominations of individuals for election

Compared to the Boardnational average, our graduate degree programs enroll a higher percentage of diverse students.
The average actual cost and debt burden of attending a 2U-powered program is often less than on-campus programs due to ongoing income students can earn and room and board savings.
Together with several university clients, we launched a $3 million scholarship fund to provide access to our technical boot camps at reduced rates. This initiative focused on reaching Black, Latinx and indigenous communities as well as women and individuals from low income households.
Our offerings in fields requiring clinical placements, such as nursing, public health, social work and counseling have produced over 18,000 graduates. Our team of placement specialists facilitates clinical placements for students in their local communities, allowing them to make an impact in those communities after their graduation.
24

CORPORATE GOVERNANCE AND BOARD MATTERS
Human capital
pg26_specialtext-021a.jpg
We believe that our employees are our greatest asset and that when people feel appreciated and included, they can be more creative, innovative and better serve our university clients and students. We are committed to having a workforce that will enable the long-term success of our business. The following is a summary of certain programs we have implemented to help us attract, retain and inspire key talent and highlights of workplace recognitions we received for 2020:
We offer a total rewards program for our employees that is market-competitive and merit-based. To foster a sense of ownership and align the interests of employees and stockholders, we have a broad-based stock compensation program that provides performance and service-based restricted stock units to eligible employees. We also offer eligible employees the ability to participate in our Employee Stock Purchase Program, which enables them to purchase stock at a discount. We provide comprehensive benefits for employees and their families, which are tailored to the various geographies in which we operate.
We provide a range of employee development programs and opportunities for employees to develop the skills they need to be properly brought beforesuccessful. Our learning and development teams create and teach a variety of live courses and employees have free access to a library of learning resources via LinkedIn Learning. In addition, we offer a tuition reimbursement benefit that allows eligible employees and their family members to receive reimbursement for certain of our offerings.
We actively promote a number of benefits and programs to support the health and welfare of our employees, including on-site gyms and access to online health and wellness resources including meditation and mental health support.
We participate in the Great Place to Work survey to measure and track employee engagement annually. In 2020, 84% of US employees reported feeling that 2U is a great place to work and the Company was certified as a Great Place to Work for the third consecutive year.
In 2020, the COVID-19 pandemic provided unique challenges to our employees, underscoring the importance of our employee wellness initiatives. Our priority during the COVID-19 pandemic was to safeguard the health of our employees and their families. We implemented several new programs to support and engage with our employees in these challenging circumstances as set forth in more detail in the Section entitled “Proxy Statement Summary — Our Response to the COVID-19 Pandemic”.
Diversity, equity and inclusion
pg26_specialtext-031a.jpg
We believe an equitable and inclusive environment with diverse teams produces more creative solutions and results in better outcomes for our university clients and students. We continue to strive to attract, retain and promote diverse talent at all levels of the organization and we are proud to have a Board and executive team that bring diverse ideas and backgrounds to the table. Our Board is 33% women and 33% people of color and our executive team is 25% women and 31% people of color. We have incorporated diversity, equity and inclusion (“DE&I”) into the fabric of our corporate culture, as demonstrated by some of our recent initiatives and recognitions described below:
Since 2018, we have had a diversity and inclusion committee, known as MOSAIC, that serves as a liaison with our Chief Executive Officer, Chief People Officer and other members of management on diversity and inclusion issues.
We maintain Business Resource Networks (“BRNs”) which foster a diverse and inclusive workplace aligned with our mission and business goals and reflect our commitment to create and sustain a diverse workplace. We currently have BRNs representing the following groups and their allies: Black/African American, Women, LGBTQ+, Asian and Pacific Islander and Latinx.
We include diversity-related measures as key goals in our annual meetingcompany-wide operating plan.
The Company was one of 380 companies included on the Bloomberg 2020 Gender-Equality Index for its commitment to advancing women in the workplace through measurement and transparency.
We take pay equity seriously and conduct regular internal assessments on pay disparities and make adjustments as necessary.
We provide employees training on unconscious bias, non-discrimination and harassment and allyship to drive engagement, mitigate bias and encourage more inclusive behavior.
We have adopted a supplier diversity policy to ensure that our Company's suppliers reflect 2U's commitment to diversity.
image_151.jpg
2021 Proxy Statement25

CORPORATE GOVERNANCE AND BOARD MATTERS
Several partnerships with our university clients seek to advance DE&I principles. For example, our partnership with Netflix and Norfolk State University, one of the nation’s leading Historically Black Colleges and Universities (HBCUs), seeks to increase Black representation in the technology sector by offering 2U-powered boot camps to current students and recent alumni of Norfolk State University.
The heightened awareness of social inequalities and the unrest that marked 2020 highlighted the importance of our DE&I commitment. In 2020, we specifically engaged our BIPOC employees through a stockholder pursuantseries of town halls, listening sessions and two-way dialogue that included our CEO and our entire executive team. As a result of this engagement, and with the leadership of our new VP of DE&I, we adopted a DE&I plan setting forth the Company’s short- and long-term commitments and goals around DE&I.
Community involvement
pg27_specialtext1a.jpg
We are committed to clause (iii)making an impact in our local communities through volunteering, financial donations, scholarships and other forms of Section 5(a)engagement. The following is a summary of some of the ways we sought to impact our community in 2020:
Through the Company’s corporate social responsibility program, called 2U Engage, we support regional non-profits whose work aligns with our mission of providing access to education – Denver Kids, Inc., College Track, Higher Achievement, Communities in Schools, Ikamvayouth, Seeds, Take Stock in Children and The Marcy Lab School. Through these community partnerships, our employees are able to give back to their local communities through volunteering, fundraising, in-kind donations and pro-bono services.
In our US offices, we host Days of Service, a bi-annual event that allows 2U employees to give back to their communities through volunteering and donations. In Cape Town, we host “Days of Activism” throughout the year that focus on bringing awareness to gender-based violence and inequality.
Employees receive “Volunteer Paid Time Off” and are encouraged to use this time to make a difference in their communities.
We partnered with the International Rescue Committee to launch a 2U-sponsored scholarship program for IRC employees.
We partnered with the workforce development agency in Prince George’s County, Maryland and the George Washington University College of Professional Studies to launch a scholarship fund to provide our technical boot camps to local residents.
Environmental impact
pg28_specialtext1a.jpg
Our digital offerings enable students to access educational offerings without moving or regularly commuting to a campus location. In addition, we are working to integrate sustainability initiatives into our general business practices. The following is a summary of some of the programs we have put in place to reduce the impact that our operations have on the environment:
We provide flexibility to allow employees to work remotely, including remote access to applications and collaboration tools to reduce the environmental cost associated with commuting and travel.
We have implemented a print management system to reduce paper and printing use.
We responsibly manage and dispose of our electronic waste by e-cycling or wiping and donating electronics to be repurposed at other organizations.
We limit our electrical and cooling needs by maintaining minimal IT equipment running on-premise, instead relying on cloud providers.
Our Denver office is LEED certified.
All of our major offices (Lanham, Denver, Brooklyn and Cape Town), are designed to reduce greenhouse emissions by energy conservation and energy efficiency efforts, including through setting lights at 75%, relying on sensors to turn off lights when not in use and using Energy Star-rated appliances and WaterSense plumbing fixtures.
We have many educational offerings focused on sustainability. For example, we have short courses on the following topics: Sustainable Fashion, Business Sustainability Management, and Energy Efficiency and Sustainability.
26

CORPORATE GOVERNANCE AND BOARD MATTERS
Stockholder engagement.
We welcome and value the views and insights of our stockholders and conduct regular outreach to connect with our stockholders to ensure open lines of communications. Our investor relations team, along with our CEO and CFO, regularly meet with stockholders to discuss our business results, strategy and capital structure, among other topics. In addition, we invite stockholders to provide input on matters related to our board composition, executive compensation, corporate governance and environmental and social responsibility matters. In 2020, we proactively reached out to stockholders representing approximately 70% of our shares outstanding and held meetings with stockholders representing approximately 50% of our shares outstanding.
pg29_piechartxstockholderea.jpg
These meetings included members of management and, where appropriate, members of our Board. No significant concerns were raised by stockholders regarding our compensation programs and several noted the meaningful changes to the Company's executive compensation programs implemented for 2020. We received some feedback from certain stockholders on the structure of the Company's Bylaws,long-term equity incentive program, which is reflected in the stockholder must deliver written noticechanges the Compensation Committee implemented to the Secretary at the principal executive offices of the Companycompensation program for 2021. We believe it is important to continue to engage with our stockholders on a timelyregular basis and must update and supplement such written notice on a timely basis. Such stockholder's notice shall set forth: (A) as to each nominee such stockholder proposes to nominate at the meeting: (1) the name, age, business address and residence address of such nominee, (2) the principal occupation or employment of such nominee, (3) the class and number of shares of stock of the Company which are owned of record and beneficially by such nominee, (4) the date or dates on which such shares were acquired and the investment intent of such acquisition and (5) such other information concerning such nominee as would be required to be disclosed in a proxy statement soliciting proxies for the election of such nominee as a director in an election contest (even if an


Table of Contents

election contest is not involved), or that is otherwise required to be disclosed pursuant to Section 14 of the Exchange Act and the rules and regulations promulgated thereunder (including such person's written consent to being named as a nomineeunderstand their perspectives and to serving asgive them a director if elected);voice in shaping our governance and (B) the information required by Section 5(b)(4) of the Company's Bylaws. The Company may require any proposed nominee to furnish such other information as it may reasonably require to determine the eligibility of such proposed nominee to serve as an independent director of the Company or that could be material to a reasonable stockholder's understanding of the independence, or lack thereof, of such proposed nominee.

        To be timely, the written notice required by the Bylaws must be received by the Secretary at the principal executive offices of the Company not later than the close of business on the ninetieth (90th) day nor earlier than the close of business on the one hundred twentieth (120th) day prior to the first anniversary of the preceding year's annual meeting;provided,however, that, in the event that the date of the annual meeting is advanced more than twenty-five (25) days prior to or delayed by more than twenty-five (25) days after the anniversary of the preceding year's annual meeting, notice by the stockholder to be timely must be so received not earlier than the close of business on the one hundred twentieth (120th) day prior to such annual meetingcompensation policies and not later than the close of business on the later of the ninetieth (90th) day prior to such annual meeting or the tenth (10th) day following the day on which public announcement of the date of such meeting is first made. In no event shall an adjournment or a postponement of an annual meeting for which notice has been given, or the public announcement thereof has been made, commence a new time period for the giving of a stockholder's notice, as described above.

        Only individuals who are nominated in accordance with the procedures set forth in the Bylaws are eligible to stand for election as directors at a meeting of stockholders and to serve as directors. A copy of the Bylaws can be obtained without charge by written request to the Corporate Secretary, 8201 Corporate Drive, Suite 900, Landover, Maryland 20785 and is available without charge athttp://investor.2u.com/.

practices.

Communications with the Boardboard of Directors

directors.

The Board has established a process to receive communications from stockholders and other interested parties. Stockholders and other interested parties may contact any member (or all members) of the Board, any Board committee or any chair of any such committee by mail. To communicate with the Board, the non-management directors, any individual directors or committee of directors, correspondence should be addressed to the Board or any such individual directors or committee of directors by either name or title. All such correspondence should be sent to the Company c/oat 2U, Inc., 7900 Harkins Road, Lanham, Maryland 20706, Attn: Corporate Secretary, 8201 Corporate Drive, Suite 900, Landover, Maryland 20785.

Secretary.

All communications received as set forth above will be opened by the Corporate Secretary forwho will determine whether the communication should be presented to the Board. The purpose of determining whetherthis screening is to avoid providing the contents represent a message toBoard communications that are irrelevant or inappropriate (such as advertisements, solicitations and hostile communications). Following this review, if appropriate, the directors, and depending onCorporate Secretary will distribute the facts and circumstances outlined in the communication will be distributed to the Board, the non-management directors, an individual director or committee of directors, as appropriate. The Corporate Secretary will make sufficient copies of the contents to send to each director who is a member of the Board or of the committee to which the envelope is addressed.

Director Attendance at Annual Meeting

        The Board encourages directors to attend the annual meeting of stockholders. Three of the persons who were directors of the Company as of such date attended our last annual meeting.


Table of Contents

Director Compensation

        Non-employee directors are paid an annual retainer fee and equity awards for their service on the Board. Committee chairs are each paid additional retainer fees and equity awards for service in these capacities. Christopher J. Paucek, our Chief Executive Officer, is also a director, but does not receive any additional compensation for his service as a director. Compensia, the independent compensation consultant retained by the Company, conducts an annual review and assessment of our director compensation program relative to market compensation practices and provides market compensation data to the Compensation Committee. The Compensation Committee then, based in part upon Compensia's report, provides a recommendation to the full Board with respect to our director compensation program.

        During 2015, our non-employee directors received the following annual compensation, as unanimously approved by the Board in accordance with the process outlined above:

Position
 Cash or Equity
($)(1)
 Equity Grants
($)(2)
 

Board Chair

     

Board Member

  25,000  100,000 

Audit Committee Chair

  5,000  15,000 

Compensation Committee Chair

  5,000  5,000 

Nominating and Corporate Governance Committee Chair

  5,000  5,000 

Committee Members

     

(1)
In 2015, our non-employee directors elected to receive quarterly cash retainers of $6,250 in the form of a restricted stock unit award. Directors who served as Chair of our Audit Committee, Compensation Committee or Nominating and Corporate Governance Committee elected to receive an additional quarterly cash retainer of $1,250 in the form of a restricted stock unit award.

(2)
In 2015, our non-employee directors received annual grants of restricted stock units and options, each with a grant date value of $50,000. These annual equity awards vest on the first, second and third anniversaries of the applicable vesting commencement date. The Chair of our Audit Committee received an additional grant of restricted stock units with a grant date value of $15,000, which vests on the first anniversary of the vesting commencement date. Directors who served as Chair of our Compensation Committee or Nominating and Corporate Governance Committee received an additional grant of restricted stock units with a grant date value of $5,000, which vests on the first anniversary of the vesting commencement date.

Table of Contents

2015 Director Compensation

        The following table provides information about the compensation paid to each of our non-employee directors during 2015.

Name
 Fees Earned or
Paid in Cash(1)
($)
 Stock
Awards(2)
($)
 Option
Awards(2)
($)
 Total
($)
 

Mark J. Chernis

  25,000  50,000  50,000  125,000 

Timothy M. Haley

  30,000  55,000  50,000  135,000 

Sallie L. Krawcheck

  30,000  65,000  50,000  145,000 

John M. Larson

  30,000  55,000  50,000  135,000 

Earl Lewis

  25,000  50,000  50,000  125,000 

Edward S. Macias(3)

  25,000  81,000  71,000  177,000 

Paul A. Maeder

  25,000  50,000  50,000  125,000 

Michael T. Moe

  25,000  50,000  50,000  125,000 

Robert M. Stavis

  25,000  50,000  50,000  125,000 

(1)
In 2015, all directors elected to receive their cash retainers in restricted stock units.

(2)
These columns reflect the full grant date fair value for options and restricted stock units, as applicable, granted during the year, as measured pursuant to ASC Topic 718 as stock-based compensation in our consolidated financial statements. Unlike the calculations contained in our financial statements, this calculation does not give effect to any estimate of forfeitures related to service-based vesting, but assumes that the director will perform the requisite service for the award to vest in full. The assumptions we used in valuing options are described in Note 9 to our audited consolidated financial statements included in our Annual Report on Form 10-K filed on March 10, 2016.

(3)
The amounts reported include $31,000 worth of restricted stock units and $21,000 worth of stock options granted to Dr. Macias on January 1, 2015 for his service as a director in 2014.

        The following table provides information about outstanding stock awards and stock options held by each of our non-employee directors as of December 31, 2015. Prior to 2014, the stock options were granted under our 2008 Stock Incentive Plan (the "2008 Plan") and, beginning in 2014, stock options and restricted stock units were granted under our 2014 Equity Incentive Plan (the "2014 Plan").

Name
 Stock
Awards
 Option
Awards
 

Mark J. Chernis

  5,514  143,437 

Timothy M. Haley

  5,906  11,437 

Sallie L. Krawcheck

  8,057  29,048 

John M. Larson

  5,906  111,437 

Earl Lewis

  7,273  29,048 

Edward S. Macias

  3,621  6,172 

Paul A. Maeder

  5,514  11,437 

Michael T. Moe

  5,514  11,437 

Robert M. Stavis

  5,514  11,437 

No Material Proceedings

        There are no material proceedings to which any of our directors, executive officers or affiliates, or any owner of record or of beneficially more than five percent of our stock (or their associates), is a party adverse to the Company or its subsidiaries or in which any of our directors, executive officers or affiliates, or any owner of record or of beneficially more than five percent of our stock (or their associates), has a material interest adverse to the Company or its subsidiaries.


Table of Contents


MANAGEMENT

Executive Officers

        The following table sets forth information concerning our executive officers, including their ages as of April 22, 2016:

Name
AgePosition

Executive Officers:

Christopher J. Paucek

image_151.jpg
2021 Proxy Statement45Chief Executive Officer and Director

James H. Shelton

48President and Chief Impact Officer

Catherine A. Graham

55Chief Financial Officer

Susan E. Cates

45Chief Operating Officer

Harsha Mokkarala

36Chief Marketing Officer

James Kenigsberg

40Chief Technology Officer27

Current Executive Officer Biographies

        See biography of Christopher J. Paucek in "CONTINUING DIRECTORS" above.

        Mr. Shelton joined our company in June 2015 as Chief Impact Officer and was appointed as our President and Chief Impact Officer effective January 6, 2016. Mr. Shelton oversees day-to-day management responsibility for university program implementation, research, and university relations. Prior to joining the Company, Mr. Shelton served as Deputy Secretary of the U.S. Department of Education, which he joined as Assistant Secretary in 2009. His responsibilities included managing programmatic and policy operations of the U.S. Department of Education. He has over twenty-five years of professional experience in education, management and business. He holds a bachelor's degree in computer science from Atlanta's Morehouse College as well as a master's degree in Business Administration and Education from Stanford University.

        Ms. Cates was appointed as our Chief Operating Officer effective March 31, 2016. Prior to joining the Company, Ms. Cates served as President of Executive Development, from 2008 through 2016, and Executive Director of MBA@UNC, from 2010 through 2016, at the University of North Carolina Kenan-Flagler Business School. Previously, she worked in private equity, investment banking and commercial banking with firms and banks in New York, Dallas, and Atlanta. She serves on the board


CORPORATE GOVERNANCE AND BOARD MATTERS
Board of directors policies and as chair of the audit committee for Primo Water (NASDAQ: PRMW) and as a director for DigiLEARN, a non-profit organization. Ms. Cates holds a B.A. from Duke University where she was a B.N. Duke Scholar and an M.B.A. from UNC Kenan-Flagler Business School where she was a Dean's Scholar.

        Ms. Graham has served as our Chief Financial Officer since April 2012. Prior to that, she served as chief financial officer for Online Resources Corporation, a financial technology company, from 2002 to April 2012. Prior to that, she served as chief financial officer for VIA NET.WORKS, Inc., an Internet services and web hosting provider, from 1998 to 2002. Previously, she served in senior financial positions with Yurie Systems, a telecommunications equipment manufacturer, and other public

processes

Overview.

Table of Contents

companies, as well as with several commercial banks. Ms. Graham holds a B.A. from the University of Maryland and an M.B.A. from Loyola University Maryland.

        Mr. Mokkarala was appointed as our Chief Marketing Officer effective January 6, 2016. Mr. Mokkarala joined the Company in September 2013 to lead our data driven marketing function. From 2004 to 2013, Mr. Mokkarala held various roles at Capital One in digital marketing and ultimately managed all facets of online marketing for Capital One's credit card acquisitions group. Mr. Mokkarala has over nine years of experience in data driven online marketing. He holds a master's degree in Computer Engineering from the University of Wisconsin, Madison.

        Mr. Kenigsberg has served as our Chief Technology Officer since July 2010 and previously as Chief Information Officer from September 2008 to June 2010. From 2000 to 2008, Mr. Kenigsberg held various leadership positions at The Princeton Review, including from 2004 to 2008 as vice president of application development and product development. Prior to that, he served as technical project manager at Ogilvy & Mathers in 2000 and as project engineer at Thomson Reuters from 1998 to 2000. Mr. Kenigsberg attended Hunter College.

Resigning Executive Officer Biographies

        Mr. Cohen served as our President from November 2013 until January 6, 2016. He served as our Chief Operating Officer from April 2012 to March 31, 2016. He served as our Chief Financial Officer from our inception in 2008 until April 2012. From 2001 to 2008, Mr. Cohen held a number of senior roles at The Princeton Review, including as executive vice president of strategic development and executive vice president and general manager of K12 Services. From 1985 to 2001, Mr. Cohen founded and operated a franchise of The Princeton Review, before selling the franchise back to that company. Mr. Cohen attended Princeton University.

        Mr. Rinehart served as our Chief Marketing Officer from March 2011 to January 6, 2016. Prior to joining 2U, from 2000 to 2011, Mr. Rinehart worked for Capital One Financial Corporation, a financial services company, in a series of progressively more senior leadership roles in its Marketing and Analysis division, including most recently as vice president of marketing strategy for Capital One's consumer credit card division. Mr. Rinehart holds a B.S. and a master's degree in Economics from East Carolina University.


CORPORATE GOVERNANCE

We are committed to conducting our business in a way that reflects best practices, as well as the highest standards of legal and ethical conduct. We want to be a company of integrity and to be perceived as such by everyone who comes in contact with us. To that end, the Board has approved a comprehensive system of corporate governance documents. These documents meet or exceed the requirements established by the NASDAQNasdaq listing standards and by SEC rules and are reviewed periodically and updated as necessary to reflect changes in regulatory requirements and evolving oversight practices. These policies embody the principles, policies, processes and practices followed by the Board, executive officers and employees in governing the Company, and serve as a flexible framework for sound corporate governance.


Board meetings and attendance.

Table

During 2020, including both regularly scheduled and special meetings, our Board met a total of Contents

7 times, the Audit Committee met a total of 6 times, the Compensation Committee met a total of 7 times and the Nominating and Corporate Governance Committee met a total of 4 times. During 2020, each of the Company’s directors attended at least 75% of the aggregate of the total number of meetings of the Board that occurred while he or she was serving as a director and the total number of meetings held by any of the committees of the Board on which such director served. During 6 meetings of the Audit Committee, the Audit Committee met privately with the Company’s independent registered public accounting firm.

Director attendance at annual meeting.
Although we do not have a formal policy with respect to directors’ attendance at our annual meeting of the stockholders, all directors are encouraged to attend the annual meeting of stockholders. Ten people who were directors of the Company as of such date attended our last annual meeting.
Corporate governance guidelines.
We have adopted Corporate Governance Guidelines that address the composition of the Board, criteria for Board membership and other Board governance matters. Our Corporate Governance Guidelines are available on our website at: http://investor.2u.com.
Code of Business Conductbusiness conduct and Ethicsethics for Employees, Executive Officersemployees, executive officers and Directors

directors.

We have adopted a Code of Business Conduct and Ethics, or the Code of Conduct, applicable to all of our employees, executive officers and directors, in accordance with NASDAQNasdaq listing standards and applicable SEC rules. The Code of Conduct is available on our website atat: http://investor.2u.com/.investor.2u.com. The Nominating and Corporate Governance Committee of our Board is responsible for overseeing the Code of Conduct and must approve any waivers of the Code of Conduct for employees, executive officers and directors. Any amendments to the Code of Conduct, or any waivers of its requirements, will be disclosed in accordance with NASDAQNasdaq listing standards byand applicable SEC rules.


Table We intend to satisfy the disclosure requirements under the Exchange Act regarding an amendment to or waiver of Contents


PROPOSAL TWO—
RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM

        The Audit Committee appointed KPMG LLP, independent registered public accounting firm, to audit the consolidated financial statementsa provision of the CompanyCode of Conduct by posting such information on our website.

Whistleblower procedures.
In accordance with the Sarbanes-Oxley Act, we have established procedures for the 2016 fiscal year ending December 31, 2016. Asreceipt, retention and treatment of complaints regarding accounting, internal accounting controls, or auditing matters and for the confidential, anonymous submission of concerns regarding such matters. If an individual has a matterconcern regarding questionable accounting, internal accounting controls or auditing matters or the reporting of good corporate governance, the Company's stockholders willfraudulent financial information, such individual may report their concern by sending a letter (which may be requested to ratify the Audit Committee's selectionanonymous at the Meeting. KPMG LLP has audited the Company's consolidated financial statements since 2011.

        Although there is no requirement that KPMG LLP's appointment be terminated if the ratification fails, the Audit Committee will consider the appointment of other independent registered public accounting firms if the stockholders choose not to ratify the appointment of KPMG LLP. The Audit Committee may terminate the appointment of KPMG LLP as our independent registered public accounting firm without the approvaldiscretion of the stockholders wheneverreporting person) to us at our principal executive offices to the Audit Committee deems such termination appropriate.

        Amounts paid by us to KPMG LLP for audit and non-audit services rendered in 2014 and 2015 are disclosed in the section entitled "Independent Registered Public Accounting Firm Fees." KPMG LLP has affirmed that they are not aware of any relationships between KPMG LLP and the Company that may reasonably be thought to bear on their independence.

        A representative of KPMG LLP is expected to be present at the Meeting. The representative will have the opportunity to make a statement if he or she desires to do so and is expected to be available to respond to appropriate stockholder questions at the Meeting.

        The Audit Committee approves the annual audit feeattention of the Company's independent auditors. The Audit Committee also establishes pre-approved limits for which the Company's management may engage the Company's independent auditors for specific services. Any work which exceeds these pre-approved limits requires the advance approvalCompliance Officer (as defined in our Whistleblower Policy) or Chair of the Audit Committee. All fees for fiscal 2015 were pre-approvedIndividual employees may also report their concerns by telephone, email or online (which may be anonymous at the Audit Committee.

THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" THE RATIFICATION OF
THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM.


Table of Contents


EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

        This Compensation Discussion and Analysis provides an overviewdiscretion of the material componentsreporting person) by using our ethics reporting system. The Audit Committee will be promptly notified of our executive compensation program during fiscal year 2015 for:

        We referall complaints received that relate to these executive officers collectively in this Compensation Discussion and Analysis and the accompanying compensation tables as our Named Executive Officers (NEOs). The compensation provided to our NEOs for fiscal year 2015 is set forth in detail in the Summary Compensation Table and other tables that follow this section, as well as the accompanying footnotes and narratives relating to those tables. This section also discusses our executive compensation philosophy, objectives and design; how and why the Compensation Committee of our Board of Directors arrived at the specific compensation policies and decisions involving our the NEOs, during fiscal year 2015; the role of Compensia, our outside compensation consultant; and the peer group used in evaluating executive officer compensation.

Executive Summary

2015 Financial and Business Highlights

        We are a leading provider of cloud-based software-as-a-service,accounting, internal accounting controls, or SaaS, technology fused with technology-enabled services, which we refer to as our Platform. Our Platform enables leading nonprofit colleges and universities to deliver their high quality education to qualified students anywhere.

        In 2015, we achieved significant financial and business results:

Executive Compensation Highlights

        Consistent with our general compensation philosophy, we strive to provide a compensation package to each executive officer, including our Named Executive Officers, that is competitive, rewards

auditing matters.

Table of Contents

achievement of our business objectives, drives the development of a successful and growing business, and aligns the interests of our Named Executive Officers' with our stockholders through equity ownership in the Company. Our 2015 compensation actions and decisions reflect our financial results and business performance and our executive officers' accomplishments that helped achieve these results and performance.

        The Compensation Committee took the following actions with regard to its review and analysis of 2015 compensation for our Named Executive Officers:

    Reviewed, assessed and updated the prior peer group of comparable public companies, selected with the assistance of an independent compensation consultant, to inform our decision making process and assist in ensuring that our executive compensation program is positioned to be competitive and aligned with our business objectives at the current stage of the Company's growth;

    As a result of its overall review, including comparisons against our peer group, increased the base salary and target cash incentive compensation opportunities for all of our Named Executive Officers; and

    Approved equity awards to our Named Executive Officers, at levels consistent with our philosophy of more heavily weighting equity ownership, to address our retention objectives and reward individual performance.

        We endeavor to maintain good governance standards in our executive compensation policies and practices. The Compensation Committee evaluates our executive compensation program annually to ensure that it is consistent with our short-term and long-term goals given the dynamic nature of our business and the market in which we compete for executive talent. The following policies and practices were in effect during 2015:

    Independent Compensation Committee.  The Compensation Committee consists solely of independent directors and is responsible for making all executive compensation decisions.

    Annual Executive Compensation Review.  The Compensation Committee conducts an annual review and approval of our compensation strategy, including a review of our compensation peer group.

    No "Single Trigger" Change in Control Payments for Executive Officers.  We do not provide change in control payments to our Named Executive Officers. Further, equity awards to our Named Executive Officers provide for vesting acceleration of unvested awards only on a "double trigger" basis—that is, each Named Executive Officer is eligible to receive vesting acceleration of a portion or all of their unvested awards in connection with a change in control of the Company only if the employment of such Named Executive Officer terminates without cause or for good reason on or within 12 months after the change in control.

    Compensation At-Risk.  Our executive compensation program is designed so that a significant portion of total compensation is "at-risk," including performance-based annual bonuses, which are based largely on corporate performance, and equity-based long-term incentives to align the interests of our Named Executive Officers and stockholders. Equity awards granted to our Named Executive Officers typically vest or are earned over four-year periods, consistent with current market practice and our retention objectives.

    No Post-Termination Benefits.  Except in the case of our Chief Executive Officer and President and Chief Operating Officer, we have not provided or promised post-termination retirement or pension-type non-cash benefits for our executive officers.

    Restrictions on Transactions in Our Securities.  Our insider trading policy prohibits our employees, including our Named Executive Officers, from conducting, among other things, short sales,

Table of Contents

      hedging of stock ownership positions and transactions in derivative securities relating to our capital stock.

Executive Compensation Philosophy, Objectives and Design

        We operate in a highly fragmented, rapidly evolving and competitive market, and we believe that our ability to compete and succeed in this environment is directly correlated to our ability to recruit, incentivize and retain skilled teams in technology, content development, marketing and other business professionals. The market for skilled personnel in the technology industry is very competitive. Further, because of our small number of clients and the significant nature of each new client relationship, our senior management team is heavily involved in the client identification and sales process, and their expertise is critical in navigating the complex approval processes of large nonprofit colleges and universities. Our compensation philosophy is designed to establish and maintain a compensation program that attracts and retains talented individuals who possess the skills necessary to create long-term value for our stockholders, grow our business while maintaining our dedicated focus on quality, and assist in the achievement of our strategic goals.

        The key elements of our total compensation philosophy include the following:

        Company Ownership.    We believe that equity ownership by employees, including our Named Executive Officers, is a critical retention tool and emphasizes long-term results and aligns the interests of our employees, Named Executive Officers and stockholders.

        Focus on results.    Our executive compensation program is weighted towards at-risk, performance-based compensation. A significant portion of our Named Executive Officers' compensation is at-risk and dependent upon our performance.

        Fair, Flexible and Results-Oriented.    We design our compensation structure to reward results and to drive excellence and consistency across the Company, while recognizing inherent differences between functions. Our annual incentive bonus plan provides that employees who focus on a particular client program would have their bonus payout weighted more heavily toward the applicable client program's performance and corporate employees would have their bonus payout weighted more heavily toward overall corporate performance.

        Our executive compensation program has been heavily weighted towards equity. Our Compensation Committee determined that compensation in the form of equity helps to align our executives with the long-term interests of our stockholders by driving achievement of our strategic and financial goals. Prior to our becoming a public company in April 2014, our equity compensation program was largely in the form of stock option grants. Following our initial public offering, we shifted to a mix of RSUs settled in shares of common stock and stock options as our primary equity vehicles for all equity-eligible employees, including our Named Executive Officers. Our Named Executive Officers typically receive 50% of their equity awards in the form of RSUs and 50% in the form of stock options. We believe that options, which we grant with exercise prices equal to the fair market value of our common stock on the date of grant, provide an appropriate long-term incentive for recipients, since the options reward our NEOs only to the extent that our stock price appreciates on a sustained basis following their grant date. RSUs, while also providing an appropriate long-term incentive to recipients, due to their long-term vesting schedules, effectively manage dilution to existing investors and provide greater transparency and predictability to recipients in the value of their compensation.

        To maintain a competitive compensation program, we have also provided cash compensation in the form of base salaries and performance-based annual cash bonuses. All eligible employees, including our Named Executive Officers, participate in the same annual performance-based bonus plan. Our Named Executive Officers are eligible to receive a target cash bonus under our annual performance-based bonus plan equal to a percentage of their base salary based on achievement of corporate financial


Table of Contents

goals. We typically target base salaries for our Named Executive Officers to be at or around the 50th percentile of companies in our peer group, and total compensation to our Named Executive Officers to be at or around the 75th percentile of companies in our peer group.

        In early 2015, our Compensation Committee, with the assistance of the Company's compensation consultant, reviewed our executive compensation, including base salaries, bonuses, equity awards, and benefit programs, to ensure that our compensation program promotes stockholder interests and provides appropriate rewards and incentives for our Named Executive Officers.

Process for Setting Compensation

        Compensation decisions for our Named Executive Officers are determined by our Compensation Committee, with input from management (including our Chief Executive Officer and compensation consultant retained by management, when appropriate). Our Compensation Committee reviews the compensation of our executive officers, including our Named Executive Officers, on an annual basis, or more frequently in certain situations, to ensure the executives are properly incentivized, and makes adjustments as necessary.

        In determining base salaries, bonus targets and equity incentive awards for our Named Executive Officers, our Compensation Committee considers their historical compensation levels, compensation for comparable positions in the market, individual performance as compared to our expectations and objectives, and our desire to drive short- and long-term results that are in the best interests of our stockholders. We do not target a specific competitive position or a specific mix of compensation among base salary, bonus or long-term incentives, although we typically target base salaries for our Named Executive Officers to be at or around the 50th percentile of companies in our peer group, and total compensation to our Named Executive Officers to be at or around the 75th percentile of companies in our peer group.

        Our Board, excluding our Chief Executive Officer, determines the compensation of our Chief Executive Officer, after considering the recommendation of the Compensation Committee. The Compensation Committee has historically determined the compensation of our Named Executive Officers, other than our Chief Executive Officer, after considering the recommendation of our Chief Executive Officer, which may include input from our compensation consultant.

        For 2015, we engaged a compensation consultant, Compensia, to advise in matters relating to the compensation of our executives. For additional information about Compensia's role in our process for setting compensation, see the section entitled "—Role of Compensation Consultant."

        At the beginning of 2015, following discussions with management and a review of Compensia's findings, the Compensation Committee ultimately made adjustments to total compensation for our Named Executive Officers to promote executive retention and align ourselves with our peer companies in a competitive technology employment market.

Role of Compensation Committee

        Pursuant to its charter, the Compensation Committee is primarily responsible for establishing, approving and adjusting compensation arrangements for our Named Executive Officers, including our Chief Executive Officer, and for reviewing and approving corporate goals and objectives relevant to these compensation arrangements, evaluating executive performance and considering factors related to the performance of the company, including accomplishment of our long-term business and financial goals. For additional information about our Compensation Committee, see the section entitled "—Compensation Committee."


Table of Contents

Role of Management

        In carrying out its responsibilities, our Compensation Committee works with members of our management, including our Chief Executive Officer and Chief Financial Officer, and our human resources, finance, and legal professionals. Typically, our management assists the Compensation Committee by providing information on corporate and individual performance and management's perspective and recommendations on compensation matters. Our Chief Executive Officer, Chief Financial Officer and members of our legal department may attend meetings of the Compensation Committee to present information and answer questions. Our Chief Executive Officer may also make recommendations to the Compensation Committee regarding compensation for our Named Executive Officers other than for himself because of his daily involvement with our Named Executive Officers. Our Compensation Committee solicits and reviews our Chief Executive Officer's recommendations as one of several factors in making compensation decisions, along with recommendations and market data obtained by our compensation consultant, and the Compensation Committee's own independent judgment. No Named Executive Officer participates directly in the final deliberations or determinations regarding his or her own compensation package.

        At the request of the Compensation Committee, in late 2014 management retained Compensia to assist it in providing the Compensation Committee the data necessary to enable it to carry out its responsibilities. Management has previously retained Compensia to review and assess our executive employee compensation practices relative to market compensation practices and to provide market compensation data. For additional information on these engagements, see the section entitled "—Role of Compensation Consultant" below.

Role of Compensation Consultant

        In late 2014, we retained Compensia to advise on our executive compensation programs and practices and our executive compensation decisions for 2015 given its expertise in the technology industry and its knowledge of our peer companies. During late 2014 and early 2015, Compensia provided the following services as requested by management:

    evaluated the efficacy of our existing compensation strategy and practices in supporting and reinforcing our long-term strategic goals relative to market norms;

    reviewed and assessed our peer group of companies to understand competitive market compensation practices;

    reviewed and assessed our current Named Executive Officer compensation practices and equity profile relative to our peers; and

    reviewed and assessed whether our Board of Directors' compensation policy is appropriate for a publicly traded company.

        In late 2015, we again engaged Compensia to assist with our compensation planning for 2016, including providing data for our overall equity and incentive plan targets and total cash compensation for our Named Executive Officers.

        During 2015, Compensia did not perform work for the Company other than the services detailed above, and for the purposes of assisting with our compensation planning for 2016. The Compensation Committee has assessed the independence of Compensia and concluded that the engagement of Compensia does not raise any conflict of interest with the Company or any of its directors or executive officers.


Table of Contents

Compensation Peer Group

        In January 2015, our Compensation Committee approved the use of the following peer group of companies that operate in the cloud based SaaS or adjacent Internet software and services markets, with similar revenues, revenue growth, business stage and market capitalization, to inform its decisions related to 2015 executive compensation:

Angie's ListDemandwareLogMeIn
Bazaarvoice28Diligent BoardMarin Software
BenefitfocusMember ServicesMarketo
ChannelAdvisorEllie MaeOpower
Constant ContactFinancial EnginesSPS Commerce
CornerstoneHubSpotTextura
OnDemandJive Software
CventLivePerson

        We believe that peer group comparisons are useful guidelines to measure the competitiveness of our compensation practices. However, the Compensation Committee has not adopted any formal benchmarking guidelines and maintains discretion to set levels of executive compensation above or below peer levels based upon distinguishing factors such as our internal pay equity and compensation budget, individual performance and contribution to the Company, an executive's level of experience and responsibilities, and comparability of roles within other peer companies.

Elements of Compensation

        The compensation program for our Named Executive Officers consists of:

    base salary;

    performance-based cash compensation;

    long-term equity compensation; and

    employee benefits and perquisites.

        Each Named Executive Officer's compensation has been designed to provide a combination of compensation that is tied to achievement of our short- and long-term objectives. As our needs evolve, we intend to continue to evaluate our philosophy and compensation programs as circumstances require, and at a minimum, we expect to review our executive compensation program annually.

Base Salaries

        We provide base salaries to our Named Executive Officers and other employees to compensate them for services rendered day-to-day during the year and provide a level of stable fixed compensation. Each Named Executive Officer's initial base salary was established as the result of an arm's-length negotiation with the individual at the time of hiring, and later pursuant to the Company's annual review processes. We generally do not apply specific formulas to determine changes in base salary. Rather, our Compensation Committee oversees the review of base salaries of our Named Executive Officers on an annual basis and makes adjustments as it determines to be reasonable and necessary to reflect the scope of a Named Executive Officer's responsibilities, experience and performance, prior salary level, position (in the case of a promotion), market conditions and overall Company performance.

        In March 2015, in connection with its review of our executive compensation program, our Compensation Committee approved adjustments to the base salaries of our Named Executive Officers



Table of Contents

that were generally below the 50th percentile of our compensation peer group, effective as of April 1, 2015, as set forth in the table below.

Named Executive Officer
 2014 Base
Salary ($)
 2015 Base
Salary ($)
 Percentage
Increase
 

Christopher J. Paucek

  400,000  430,000  8%

James H. Shelton

    375,000   

Robert L. Cohen

  315,000  375,000(1) 19%

Catherine A. Graham

  300,000  315,000  5%

Jeff C. Rinehart

  300,000  315,000  5%

James Kenigsberg

  300,000  315,000  5%

(1)
In March 2015, the Compensation Committee approved an increase of Mr. Cohen's base salary from $315,000 to $330,000, and then to $375,000 in May 2015. The Compensation Committee approved the second adjustment to ensure that the company's compensation structure remained consistent as additional senior executives were hired.

Performance-Based Annual Bonuses

        We use performance-based annual cash bonuses to motivate our employees, including our Named Executive Officers, to achieve our short-term financial and operational objectives while making progress towards our longer-term growth and other goals. At the end of each year, our Board of Directors approves our operating plan for the next fiscal year, which includes corporate performance objectives. At the beginning of each year, the Compensation Committee uses these performance objectives to structure the annual cash bonus plan for the year.

    2015 Bonus Plan

        In March 2015, the Compensation Committee approved the 2015 Bonus Plan for our employees, including our Named Executive Officers, taking into consideration a competitive market analysis performed by Compensia, the recommendations of our CEO (except with respect to his own target annual cash bonus opportunity) and the other factors described above. The Compensation Committee determined that, to maintain the competitiveness of our Named Executive Officers' target total cash compensation opportunities, adjustments to their 2014 target annual cash bonus opportunities were necessary. Under the 2015 Bonus Plan, the target annual cash bonus opportunities of the Named Executive Officers for 2015 were as follows:

Named Executive Officer
 2015 Eligible
Base
Compensation ($)
 Target Bonus
Percentage
 Target Bonus
Payout ($)
 

Christopher J. Paucek

  421,250  85% 358,063 

James H. Shelton

  375,000(1) 75% 281,250 

Robert L. Cohen

  350,001  75% 262,500 

Catherine A. Graham

  310,625  65% 201,906 

Jeff C. Rinehart

  310,625  65% 201,906 

James Kenigsberg

  310,625  65% 201,906 

(1)
Mr. Shelton's 2015 base salary was $375,000 but his earned base compensation in 2015 was $203,125 because he commenced employment on June 1, 2015. Mr. Shelton's 2015 bonus target of 75%, however, was based upon his full base salary of $375,000, which was determined as part of the arm's-length negotiation of the terms of Mr. Shelton's employment.

Table of Contents

        Payouts for our Named Executive Officers under our 2015 Bonus Plan were based on the achievement of two performance measures for our Company in 2015—revenue and adjusted EBITDA, which is described in more detail below. Revenue was given a weighting of 60% and adjusted EBITDA was given a weighting of 40%. These corporate performance measures were based on stretch goals over our 2015 corporate budget, as approved by the Board, and were selected because they support our objectives of achieving growth while remaining on a path to profitability. We believe these performance measures align our Named Executive Officer incentives with stockholder interests through the creation of sustainable long-term value.

        Payment of any portion of the bonus opportunity for fiscal year 2015 related to a specific corporate performance measure was contingent on our achievement of a minimum percentage of the target level for such measure, and the payment level was capped at our achievement of a maximum percentage of the target level. The minimum achievement levels for revenue and Adjusted EBITDA were 96% and 65% of the target levels, respectively, while the achievement levels required to achieve the maximum bonus under the plan were greater than 103% and 152% of the target levels, respectively. Payout percentages for the various achievement levels were as follows:

CORPORATE GOVERNANCE AND BOARD MATTERS
Revenue Adjusted EBITDA
Achievement
Percentage
 Payout
Percentage
 Achievement
Percentage
 Payout
Percentage
96% 50% 65% 50%
100% 100% 100% 100%
>103% 120% >152% 120%

        Adjusted EBITDA represents our earnings before net interest (income) expense, income taxes, depreciation and amortization, adjusted to eliminate stock- based compensation expense, which is a non-cash item. Adjusted EBITDA is a financial measure that is not calculated in accordanceTransactions with GAAP.

        In general, we consider our corporate performance targets for fiscal year 2015 to have been challenging but achievable. For fiscal year 2015 our revenue was 150.2 million, 101% of our target level,related parties.

Review and adjusted EBITDA was $(6.6) million, 126% of our target level. In March 2016, the Board determined that we had achieved the revenue and adjusted EBITDA goals at an overall weighted level of 105%, and therefore, the Compensation Committee approved the following payouts under the 2015 Bonus Plan to our Named Executive Officers:

Named Executive Officer
Bonus
Payout ($)

Christopher J. Paucek

375,966

James H. Shelton

295,313

Robert L. Cohen

260,422

Catherine A. Graham

212,002

Jeff C. Rinehart

212,002

James Kenigsberg

212,002

        These bonus amounts for the Named Executive Officers' performance during 2015 are reflected in the "Non-Equity Incentive Plan Compensation" column of the Summary Compensation Table for 2015.

Long-Term Incentive Compensation

        We use long-term incentive compensation in the form of equity awards to align the interests of our employees, including the Named Executive Officers, with the interest of our stockholders. We believe that if our employees own shares of our common stock in amounts that are significant to them, they will have a strong incentive to act to maximize long-term stockholder value. For 2015, we relied on


Table of Contents

options to purchase shares of our common stock and restricted stock units (RSUs) as the principal vehicles for delivering long-term incentive compensation opportunities to our Named Executive Officers. We believe that options, which we grant with exercise prices equal to the fair market value of our common stock on the date of grant, provide an appropriate long-term incentive for recipients, since the options reward them only to the extent that our stock price appreciates on a sustained basis following their grant date. RSUs, while also providing an appropriate long-term incentive to recipients, due to their long-term vesting schedules, effectively manage dilution to existing investors and provide greater transparency and predictability to recipients in the value of their compensation.

        In determining the size of the equity awards granted to our Named Executive Officers, the Compensation Committee takes into consideration the recommendations of our CEO (except with respect to his own equity award), the existing equity holdings of each Named Executive Officer (including the current economic value of his or her unvested equity awards), and the other factors described above. The Compensation Committee also considers the dilutive effect of our long-term incentive compensation practices, and the overall impact that these equity awards, as well as awards to other employees, will have on stockholder value. Ultimately, the Compensation Committee applies its subjective judgment to determine the appropriate size of each Named Executive Officer's equity award.

        In mid-2014, our Compensation Committee approved a framework for granting equity awards. Under this framework, we typically grant equity awards at the start of employment and upon promotion to each equity-eligible employee, including our Named Executive Officers. Our framework for granting equity awards sets per position dollar amounts for each type of award. The exact number of stock options granted to each participant is calculated by dividing the appropriate dollar amount by the Black-Scholes value of an option to purchase a share of our common stock on the grant date. The exact number of restricted stock units granted to each participant is calculated by dividing the appropriate dollar amount by the value of a share of our common stock on the grant date.

        The Compensation Committee approves individual equity awards for new hires and promoted employees on a quarterly basis, and the grant dates of each award are typically the first business day of the quarter after the Compensation Committee has approved the grants. We typically set the exercise prices for stock options at the fair market value of a share of our common stock on the date of grant. Our time-vested stock option grants to our Named Executive Officers typically vest as follows: 25% on the first anniversary of the date of grant or, if earlier, the vesting commencement date, and 1/36th per month thereafter, until fully vested at the end of four years. These stock option grants generally have a term of 10 years from the grant date. Our restricted stock unit awards typically vest in equal annual installments over a four-year period.

    Annual Equity Awards

        In March 2015, in accordance with the previously established equity award framework, the Compensation Committee granted equity awards to certain of our employees, including Named Executive Officers, in the form of options to purchase shares of our common stock and restricted stock units.

        In determining the amount of each Named Executive Officer's equity award, the Compensation Committee took into consideration the factors described above, including the recommendations of our CEO (except with respect to his own equity award).


Table of Contents

        The annual equity awards granted to the Named Executive Officers in 2015 were as follows:

Named Executive Officer
 Stock Options
Granted
(number of
shares)
(#)
 Stock Options
Granted (grant
date fair value)
($)
 RSUs
Granted
(number of
shares)
(#)
 RSUs
Granted
(grant date
fair value)
($)
 

Christopher J. Paucek

  80,515  999,996  39,184  999,976 

James H. Shelton(1)

  37,139  517,485  18,266  517,486 

Robert L. Cohen

  39,452  489,994  19,200  489,984 

Catherine A. Graham

  28,180  349,996  13,714  349,981 

Jeff C. Rinehart

  28,180  349,996  13,714  349,981 

James Kenigsberg

  28,180  349,996  13,714  349,981 

(1)
The amounts reported for Mr. Shelton include Mr. Shelton's annual equity awards only, and do not include a one-time award of 26,567 shares of our common stock, which immediately vested on the grant date. This award was granted to Mr. Shelton in connection with the arm's-length negotiation of the terms of his employment. See "—Equity Award for Mr. Shelton" below for additional details regarding Mr. Shelton's equity awards.

        With the exception of Mr. Shelton's stock options, the stock options in the table above have an exercise price of $25.52 per share, the fair market value of our common stock on the date of grant. In addition, 25% of each option vests on the one-year anniversary of the grant date, and the remaining 75% vests in equal monthly installments over a thirty-six month period, subject to the NEO's continued employment as of each vesting date. The RSUs vest in four equal annual installments commencing on the first anniversary of the date of grant, subject to the NEO's continued employment as of each vesting date.

    Equity Award for Mr. Shelton

        Mr. Shelton joined us as our Chief Impact Officer on June 1, 2015. In connection with his employment, the Compensation Committee granted him (i) 26,567 shares of our common stock, which vested immediately on the grant date; (ii) 18,266 RSUs, which vest in four equal annual installments commencing on the first anniversary of the date of grant, subject to Mr. Shelton's continued employment as of each vesting date; (iii) 26,510 stock options, with an exercise price of $28.23 per share, the fair market value of our common stock on the date of grant, 25% of which vest on the one year anniversary of the grant date, and the remaining 75% vest in equal monthly installments over a thirty-six month period, subject to Mr. Shelton's continued employment as of each vesting date; and (iv) 10,629 stock options, with an exercise price of $28.58 per share, the fair market value of our common stock on the date of grant, 25% of which vest on the one year anniversary of the grant date, and the remaining 75% vest in equal monthly installments over a thirty-six month period, subject to Mr. Shelton's continued employment as of each vesting date. The size of his equity award was determined as part of the arm's-length negotiation of the terms of Mr. Shelton's employment, taking into consideration his then-current target total direct compensation, a review of competitive market data, and the equity awards granted to our other executive officers.

Other Compensation

        We offer a tuition reimbursement benefit for all of our employees, including our Named Executive Officers. Under this program, we pay 100% of the cost of tuition for eligible employees and their spouses and dependents enrolled in one of our clients' eligible graduate programs.

        As set forth in the "All Other Compensation" column in the Summary Compensation Table, the Company also makes contributions to the 401(k) plan and pays premiums for term life insurance policies on behalf of the officers, consistent with those provided to all of our employees.


Table of Contents

Employment Arrangements

        Please see "—Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements" for information regarding the severance provisions for Messrs. Paucek and Cohen, who are the only Named Executive Officers who currently have such arrangements.

Other Compensation Policies

Risk Assessment

        The Compensation Committee has reviewed the Company's compensation programs for employees, including Named Executive Officers, and has concluded that these programs do not create risks that are reasonably likely to have a material adverse effect on the Company. The Compensation Committee believes that the design of the Company's annual performance-based bonus plan and long-term equity incentives provide an effective and appropriate mix of incentives to help ensure that the Company's performance is focused on long-term stockholder value creation and does not encourage the taking of short-term risks at the expense of long-term results.

Derivatives Trading and Hedging Policy

        Our Insider Trading and Window Period Policy prohibits the trading of derivatives or the hedging of our equity securities by our employees, including our executive officers and members of our Board of Directors.

Policy regarding 10b5-1 Plans for Directors and Executive Officers

        We typically encourage our executive officers and members of our Board of Directors to adopt plans in accordance with Exchange Act Rule 10b5-1 for sales of securities which they beneficially own, and our Insider Trading and Window Period Policy expressly provides that such individuals may not trade in our equity securities during "blackout" periods.


COMPENSATION COMMITTEE REPORT*

        The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with management and, based on such review and discussions, we recommended to the Board, and the Board approved that the Compensation Discussion and Analysis be included in this Proxy Statement.

Submitted by the Compensation Committee
John M. Larson (Chairperson)
Robert M. Stavis
Paul A. Maeder

Summary Compensation Table

        The following table sets forth summary information regarding compensation earned during the years ended December 31, 2015, 2014 and 2013 by our Chief Executive Officer, President and Chief Operating Officer, Chief Financial Officer, Chief Marketing Officer, Chief Technology Officer and Chief Impact Officer, which we refer to as our Named Executive Officers. The following table includes


*
The Compensation Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other filing of 2U under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that 2U specifically incorporates the Compensation Committee Report by reference therein.

Table of Contents

all compensation earned by our Named Executive Officers for the respective periods, regardless of whether such amounts were actually paid during that period.

Name and Principal Position
 Year Salary
($)
 Bonus
($)
 Stock
Awards
($)(1)
 Option
Awards
($)(1)
 Non-Equity
Incentive
Plan
Compensation
($)(2)
 All Other
Compensation
($)
 Total
($)
 

Christopher J. Paucek

  2015  421,250    999,976  999,996  375,966  20,799(3) 2,817,987 

Chief Executive Officer

  2014  391,667    909,997  910,270  317,250  14,778  2,543,962 

  2013  300,000  450,000    4,026,718  121,406  59,888  4,958,012 

James H. Shelton

  
2015
  
203,125

(9)
 
250,000

(10)
 
1,267,486

(11)
 
517,485

(12)
 
295,313
  
710

(4)
 
2,534,119
 

Chief Impact Officer

  2014               

  2013               

Catherine A. Graham

  
2015
  
310,625
  
  
349,981
  
349,996
  
212,002
  
6,519

(5)
 
1,229,123
 

Chief Financial Officer

  2014  294,724    300,003  300,085  190,981  5,248  1,091,041 

  2013  255,519        103,405  5,432  364,356 

Robert L. Cohen

  
2015
  
350,001
  
  
489,984
  
489,994
  
260,422
  
6,623

(6)
 
1,597,024
 

President and Chief

  2014  311,169    440,000  440,129  201,637  5,248  1,398,183 

Operating Officer

  2013  281,623        113,969  5,432  401,024 

Jeff C. Rinehart

  
2015
  
310,625
  
  
349,981
  
349,996
  
212,002
  
5,674

(7)
 
1,228,278
 

Chief Marketing Officer

  2014  298,044    300,003  300,085  193,132  4,557  1,095,821 

  2013  281,623        113,969  4,108  399,700 

James Kenigsberg

  
2015
  
310,625
  
  
349,981
  
349,996
  
212,002
  
6,529

(8)
 
1,229,133
 

Chief Technology Officer

  2014  296,250    300,003  300,085  191,970  5,248  1,093,556 

  2013  258,333      197,709  83,635  5,432  545,109 

(1)
These columns reflects the full grant date fair value, calculated in accordance with ASC Topic 718, of stock options and restricted stock units issued to each Named Executive Officer during 2015, 2014 and 2013 that are subject to time-based vesting. Unlike the calculations contained in our financial statements, this calculation does not give effect to any estimate of forfeitures related to service-based vesting, but assumes that the executive will perform the requisite service for the award to vest in full. The fair value of each option grant is estimated based on the fair market value on the date of grant using the Black-Scholes option pricing model. The fair value of each RSU is measured based on the closing price of our common stock on the date of grant. The assumptions we used in valuing options are described in Note 9 to our audited consolidated financial statements included in our Annual Report on Form 10-K filed on March 10, 2016.

(2)
Amounts shown in this column for 2015 represent the cash amounts paid in March 2016 under our 2015 Bonus Plan. Amounts shown in this column for 2014 and 2013 represent the cash amounts paid in under our 2014 and 2013 Bonus Plans, respectively. See "—Compensation Discussion and Analysis—Elements of Compensation—Performance-Based Annual Bonuses—2015 Bonus Plan" for a description of the formula used to determine these amounts for 2015.

(3)
Represents (i) $16,815 in tuition reimbursement payments, (ii) $3,480 in 401(k) matching contributions and (iii) $504 in basic life insurance premiums paid by us.

(4)
Represents (i) $416 in 401(k) matching contributions and (ii) $294 in basic life insurance premiums paid by us.

(5)
Represents (i) $6,015 in 401(k) matching contributions and (ii) $504 in basic life insurance premiums paid by us.

(6)
Represents (i) $6,119 in 401(k) matching contributions and (ii) $504 in basic life insurance premiums paid by us.

(7)
Represents (i) $5,170 in 401(k) matching contributions and (ii) $504 in basic life insurance premiums paid by us.

(8)
Represents (i) $6,025 in 401(k) matching contributions and (ii) $504 in basic life insurance premiums paid by us.

(9)
Mr. Shelton joined the company on June 1, 2015. The amount reported in the table represents Mr. Shelton's 2015 actual base salary earned during 2015.

(10)
Represents a cash signing bonus awarded to Mr. Shelton as part of his overall compensation package.

(11)
Represents $750,000 worth of our common stock granted to Mr. Shelton as a signing bonus and $517,500 worth of restricted stock units. See "—Compensation Discussion and Analysis—Elements of Compensation—Long-Term Incentive Compensation—Equity Award for Mr. Shelton" for additional details regarding the terms of these equity awards.

(12)
See "—Compensation Discussion and Analysis—Elements of Compensation—Long-Term Incentive Compensation—Equity Award for Mr. Shelton" for additional details regarding the terms of the option awards.

Table of Contents

Grants of Plan-Based Awards Table

        The following table sets forth certain information with respect to all plan-based awards granted to our Named Executive Officers during fiscal 2015.

 
  
  
  
  
 All Other
Stock
Awards:
Number
of Shares
of Stock
or Units
(#)(2)
 All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#)(2)
  
  
 
 
  
 Estimated Future Payouts
Under Non-Equity
Incentive Plan Awards(1)
  
 Grant
Date Fair
Value of
Stock and
Option
Awards
($)(4)
 
 
  
 Closing
Price on
Date of
Grant
($/Sh)(3)
 
Name
 Grant Date Threshold
($)
 Target
($)
 Maximum
($)
 

Christopher J. Paucek

 N/A  179,031  358,063  429,675         

 04/01/2015         39,184  80,515  25.52  1,999,972 

James H. Shelton

 
N/A
  
140,625
  
281,250
  
337,500
  
  
  
  
 

 06/01/2015         39,585(5) 26,510  28.23  1,484,988 

 06/03/2015         5,248  10,629  28.58  299,983 

Catherine A. Graham

 
N/A
  
100,953
  
201,906
  
242,287
  
  
  
  
 

 04/01/2015         13,714  28,180  25.52  699,977 

Robert L. Cohen

 
N/A
  
131,250
  
262,500
  
315,001
  
  
  
  
 

 04/01/2015         19,200  39,452  25.52  979,978 

Jeff C. Rinehart

 
N/A
  
100,953
  
201,906
  
242,287
  
  
  
  
 

 04/01/2015         13,714  28,180  25.52  699,977 

James Kenigsberg

 
N/A
  
100,953
  
201,906
  
242,287
  
  
  
  
 

 04/01/2015         13,714  28,180  25.52  699,977 

(1)
Amounts shown represent the minimum (50%), target (100%) and maximum (120%) amounts that could be paid under our 2015 Bonus Plan, as discussed under "Compensation Discussion and Analysis—Compensation Elements—2015 Bonus Plan."

(2)
All restricted stock units, awards of common stock, and stock options were granted pursuant to our 2014 Equity Incentive Plan.

(3)
The exercise price of the option awards is equal to the closing market price of our common stock on the date of grant.

(4)
The amounts reported reflect the full grant date fair value, calculated in accordance with ASC Topic 718, of restricted stock units, awards of common stock and stock options issued to the Named Executive Officers. The fair value of each option grant is estimated based on the fair market value on the date of grant using the Black-Scholes option pricing model. The fair value of each RSU is measured based on the closing price of our common stock on the date of grant.

(5)
The amount reported includes 26,567 shares of common stock and 13,018 restricted stock units. The 13,018 restricted stock units will vest as to one-fourth of the underlying shares on each of June 1, 2016, 2017, 2018 and 2019, subject to Mr. Shelton's continued service with the company as of the applicable vesting date.

Table of Contents

Outstanding Equity Awards at Fiscal Year End

        The following table provides information about outstanding stock options and stock awards held by each of our Named Executive Officers at December 31, 2015. These stock option awards were granted under our 2008 Plan and our 2014 Plan and these stock awards were granted under our 2014 Plan.

 
  
 Option Awards Stock Awards 
 
  
  
  
  
  
  
 Market
Value of
Units That
Have Not
Vested
($)(2)
 
 
  
 Number of Securities
Underlying Unexercised
Options
  
  
  
 
 
  
 Option
Exercise
Price
($)
  
 Number of
Units That
Have Not
Vested(1)
 
 
  
 Option
Expiration
Date
 
Name
 Grant Date Exercisable Unexercisable(1) 

Christopher J. Paucek

  01/23/2009  384,000    0.60  01/23/2019       

  02/23/2011  35,639    1.82  06/08/2020       

  02/15/2012  154,173  8,334  3.08  02/15/2022       

  05/08/2013  261,201  135,417  5.75  05/08/2023       

  11/26/2013  94,791  80,209  8.45  10/04/2023       

  12/19/2013  94,791  80,209  8.45  10/04/2023       

  03/06/2014  75,397  81,953  11.00  03/06/2024  62,046  1,736,047 

  04/01/2015    80,515  25.52  04/01/2025  39,184  1,096,368 

James H. Shelton

  
06/01/2015
  
  
26,510
  
28.23
  
06/01/2025
  
13,018
  
364,244
 

  06/03/2015    10,629  28.58  06/03/2025  5,248  146,839 

Catherine A. Graham

  
04/30/2012
  
183,333
  
16,667
  
3.08
  
04/30/2022
       

  03/06/2014  24,856  27,017  11.00  03/06/2024  20,455  572,331 

  04/01/2015    28,180  25.52  04/01/2025  13,714  383,718 

Robert L. Cohen

  
02/23/2011
  
12,657
  
  
1.82
  
06/08/2020
       

  02/13/2012  131,143  4,166  3.08  02/13/2022       

  02/28/2012  6,406(3)   3.08  02/28/2022       

  03/06/2014  36,455  39,626  11.00  03/06/2024  30,000  839,400 

  04/01/2015    39,452  25.52  04/01/2025  19,200  537,216 

Jeff C. Rinehart

  
05/18/2011
  
120,200

(4)
 
  
2.86
  
02/23/2021
       

  02/13/2012  97,916(5) 2,084(4)(5) 3.08  02/13/2022       

  02/28/2012  6,406(3)   3.08  02/28/2022       

  03/06/2014  24,853  27,020  11.00  03/06/2024  20,455  572,331 

  04/01/2015    28,180  25.52  04/01/2025  13,714  383,718 

James Kenigsberg

  
01/23/2009
  
99,900
  
  
0.60
  
01/23/2019
       

  02/23/2011  20,000    1.82  06/08/2020       

  07/14/2011  10,000    3.08  06/27/2021       

  02/13/2012  48,958  1,042  3.08  02/13/2022       

  02/28/2012  5,124(3)   3.08  02/28/2022       

  02/25/2013  3,134  14,587  5.75  02/25/2023       

  03/06/2014  7,107  27,017  11.00  03/06/2024  20,455  572,331 

  04/01/2015    28,180  25.52  04/01/2025  13,714  383,718 

(1)
Except as otherwise noted, all options shown vest 25% on the first anniversary of their grant date, and the remaining 75% vest thereafter in 36 equal monthly installments; in each case, the expiration date is 10 years after the grant date. Each restricted stock unit award granted on March 6, 2014 will vest as to 25% of the underlying shares on each of January 31, 2015, 2016, 2017 and 2018. Each restricted stock unit award granted on April 1, 2015 will vest as to 25% of the underlying shares on each of April 1, 2016, 2017, 2018 and 2019.

Table of Contents

(2)
The amounts listed in this column are determined by multiplying the number of units that have not vested by $27.98 (the closing price of our common stock on the last trading day of fiscal year 2015).

(3)
The officer elected to forego a portion of his target cash bonus opportunity under the 2012 Bonus Plan and received this option in lieu of such portion. Each such option vested in June 2013 upon the satisfaction of performance conditions.

(4)
This option vests as follows: 25% of the shares underlying the option vested on February 23, 2012 and the remaining 75% of the shares underlying the option vest thereafter in 36 equal monthly installments.

(5)
This option vests as follows: 25% of the shares underlying the option vested on January 1, 2013 and the remaining 75% of the shares underlying the option vest thereafter in 36 equal monthly installments.

Option Exercises and Stock Vested

 
 Option Awards Stock Awards 
Name
 Number of
Shares Acquired
on Exercise
(#)
 Value Realized
on Exercise
($)
 Number of
Shares Acquired
on Vesting
(#)
 Value Realized
on Vesting
($)
 

Christopher J. Paucek

  283,233  6,884,574  20,681  374,533 

James H. Shelton

      26,567  750,000 

Catherine A. Graham

      6,818  123,474 

Robert L. Cohen

  51,060  822,751  10,000  181,100 

Jeff C. Rinehart

  67,600  1,647,408  6,818  123,474 

James Kenigsberg

  50,028  1,111,839  6,818  123,474 

Pension Benefits

        Our executive officers did not participate in, or otherwise receive any benefits under, any pension plan sponsored by us during the year ended December 31, 2015.

Nonqualified Deferred Compensation

        Our executive officers did not earn any nonqualified deferred compensation benefits from us during the year ended December 31, 2015.

Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements

        We have entered into agreements with our Named Executive Officers that may provide for benefits under the circumstances described below if the officer's employment is terminated or we experience a change in control (such as a change in the beneficial ownership of our Company by more than 50% or a sale of substantially all of our assets).

Severance

        We have entered into confidential information, invention assignment, work for hire, non-compete and no solicit/no hire agreements with each of Messrs. Paucek and Cohen, which provide, among other things, that during the six-month period after the executive officer's termination of employment with the company, he may not engage, in any capacity, in the business of developing or administering degree-granting distance learning higher education services without the advance written consent of our Board. In exchange for these agreements not to compete, we have agreed to pay Mr. Paucek or Mr. Cohen, as applicable, during the six-month period after the executive officer's termination of employment with the company, an amount equal to six months of the highest salary earned during his employment with us.


Table of Contents

Change in Control Equity Acceleration

        The terms of option award agreements for options granted to our Named Executive Officers under our 2008 Plan on or before June 19, 2009, provided accelerated vesting if their employment is terminated as a result of a change in control. Options granted to our Named Executive Officers under our 2008 Plan after June 19, 2009 provided accelerated vesting upon a change in control equal to the amount of the award that would have vested on the one-year anniversary of the change in control.

        The terms of option and RSU award agreements under our 2014 plan provide that options and RSUs, respectively, granted to our Named Executive Officers will vest and become exercisable if their employment is terminated without cause or for good reason on or within 12 months after the change in control.

        The table below provides an estimate of the value of the compensation due to each of our Named Executive Officers in the events described below, assuming that the change in control was effective on December 31, 2015, under the arrangements described above. The actual amounts to be paid can only be determined at the time of the termination of employment or change in control, as applicable.

 
 Involuntary
Termination
 Change in Control Followed by
Involuntary Termination
 
Name
 Cash
($)
 Cash
($)
 Equity
($)(1)
 Total
($)
 

Christopher J. Paucek

  215,000    9,117,186  9,117,186 

James H. Shelton

      511,083  511,083 

Robert L. Cohen

  187,500    2,250,251  2,250,251 

Catherine A. Graham

      1,899,128  1,899,128 

Jeff C. Rinehart

      1,536,063  1,536,063 

James Kenigsberg

      1,788,008  1,788,008 

(1)
The value of accelerated vesting of stock options and RSUs is based on the difference between the market price at December 31, 2015 of $27.98 per share less the per share exercise prices of the stock options outstanding. Mr. Shelton held options that were not in the money as of December 31, 2015, and the corresponding value upon a change in control is $0 for the purposes of this disclosure.

Securities Authorized for Issuance Under Equity Compensation Plans

        The following table provides certain information as of December 31, 2015, with respect to our equity compensation plans (after giving effect to shares issued and/or vesting on such date):

 
 Equity Compensation Plan Information 
Plan Category
 Number of securities
to be issued
upon exercise of
outstanding options,
warrants and rights(1)
 Weighted-average
exercise price of
outstanding options,
warrants and rights
 Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in column(a))(2)
 

Equity compensation plans approved by security holders(3)

  5,298,510 $8.07  1,904,743 

Equity compensation plans not approved by security holders

       

Total

  5,298,510 $8.07  1,904,743 

(1)
In addition to options, warrants and rights, our 2014 Plan allows awards to be made in the form of shares of restricted stock units or other forms of equity-based compensation. As of December 31,

Table of Contents

    2015, 1,220,008 shares of restricted stock units and common stock issued under our 2014 Plan were outstanding. Such restricted stock units are not reflected in the table above.

(2)
This number reflects the remaining shares available for future issuance under our 2014 Plan as of December 31, 2015. No shares remain available for future issuance under our 2008 Plan.

(3)
Under the terms of our 2014 Plan, the number of shares of the Company's common stock that may be issued under the 2014 Plan will automatically increase on January 1st of each year, for a period of ten years, from January 1, 2015 continuing through January 1, 2024, by 5% of the total number of shares of the Company's common stock outstanding on December 31st of the preceding calendar year, or a lesser number of shares as may be determined by the Board.

Limitations on Liability and Indemnification

        Our Bylaws and amended and restated certificate of incorporation (the "Charter") contain provisions that limit the liability of our current and former directors for monetary damages to the fullest extent permitted by the Delaware General Corporation Law, which provides that directors of a corporation will not be personally liable to us or to our stockholders for monetary damages for any breach of fiduciary duties as a director. However, these provisions do not eliminate or limit the liability of our directors for:

    any breach of the director's duty of loyalty to the Company or its stockholders;

    any act or omission not in good faith or that involves intentional misconduct or a knowing violation of law;

    unlawful payments of dividends or unlawful stock repurchases or redemptions, as provided in Section 174 of the Delaware General Corporation Law; or

    any transaction from which the director derived an improper personal benefit.

        This limitation of liability does not apply to liabilities arising under federal securities laws and does not affect the availability of equitable remedies such as injunctive relief or rescission.

        Our Bylaws and Charter provide that we are required to indemnify our directors to the fullest extent permitted by the Delaware General Corporation Law. Our Bylaws and Charter also provide that, upon satisfaction of certain conditions, we are required to advance expenses incurred by a director in advance of the final disposition of any action or proceeding, and permit us to secure insurance on behalf of any officer, director, employee or other agent for any liability arising out of his or her actions in that capacity regardless of whether we would otherwise be permitted to indemnify him or her under the provisions of Delaware law. Our Bylaws and Charter also provide our Board with discretion to indemnify our officers and employees when determined appropriate by the Board. We have entered and expect to continue to enter into agreements to indemnify our directors as determined by the Board. With certain exceptions, these agreements provide for indemnification for related expenses, including, among other things, attorneys' fees, judgments, fines and settlement amounts incurred by any of these individuals in any action or proceeding. We believe that these provisions and indemnification agreements are necessary to attract and retain qualified persons as directors. We also maintain customary directors' and officers' liability insurance.

        The limitation of liability and indemnification provisions in our Bylaws and Charter may discourage stockholders from bringing a lawsuit against our directors for breach of their fiduciary duty. They may also reduce the likelihood of derivative litigation against our directors and officers, even though an action, if successful, might benefit us and other stockholders. Further, a stockholder's investment may be adversely affected to the extent that we pay the costs of settlement and damage awards against directors and officers, as required by these indemnification provisions. At present, there is no pending litigation or proceeding involving any of our directors, officers or employees for which indemnification is sought and we are not aware of any threatened litigation that may result in claims for indemnification.


Table of Contents


PROPOSAL THREE—ADVISORY VOTE TO APPROVE THE COMPANY'S
EXECUTIVE COMPENSATION

        The Dodd-Frank Wall Street Reform and Consumer Protection Act and Section 14A of the Exchange Act require a separate, nonbinding "say on pay" stockholder vote to approve the compensation of Named Executive Officers. The compensation paid to our Named Executive Officers and the Company's overall executive compensation policies and procedures are described in the "Compensation Discussion and Analysis" and the tabular disclosure (together with the accompanying narrative disclosure) in this Proxy Statement.

        This proposal gives you as a stockholder the opportunity to endorse or not endorse the compensation paid to the Company's Named Executive Officers through the following resolution:

        "RESOLVED, that the stockholders of the Company approve, on an advisory basis, the compensation of our Named Executive Officers as disclosed in the Compensation Discussion and Analysis section and the tabular disclosure regarding Named Executive Officer compensation (together with the accompanying narrative disclosure) in this Proxy Statement."

        Because your vote is advisory, it will not be binding upon the Board and may not be construed as overruling any decision by the Board. However, the Compensation Committee will consider the outcome of the vote when evaluating the effectiveness of our compensation policies and procedures and in connection with its future executive compensation determinations.

THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" THE APPROVAL OF THE
COMPENSATION PAID TO OUR NAMED EXECUTIVE OFFICERS AS DESCRIBED IN THIS
PROXY STATEMENT.


Table of Contents


PROPOSAL FOUR—ADVISORY VOTE OF THE SAY ON PAY FREQUENCY PROPOSAL

        The Dodd-Frank Wall Street Reform and Consumer Protection Act and Section 14A of the Exchange Act require a separate, nonbinding stockholder vote to approve the frequency with which stockholders would have an opportunity to provide an advisory approval of our executive compensation program. We are providing stockholderstransactions with the option of selecting a frequency of one, two or three years, or abstaining. For the reasons described below, we recommend that our stockholders select a frequency of one year, or an annual vote.

        Our executive compensation program is designed to support long-term value creation, and an annual vote will allow shareowners to better judge our executive compensation program in relation to our long-term performance. An annual vote will provide us with the time to thoughtfully respond to stockholders' sentiments and implement any necessary changes. We therefore request that our stockholders select "One Year" when voting on the frequency of advisory votes on executive compensation.

        By voting on this proposal, stockholders are not approving or disapproving our board's recommendation, but rather are indicating whether they prefer an advisory vote on Named Executive Officer compensation be held every year, every two years or every three years. Stockholders may also abstain from voting.

        Because your vote is advisory, it will not be binding on the Board and may not be construed as overruling any decision by the Board. Our Board may decide that it is in the best interests of our stockholders and the Company to hold an advisory vote on our Named Executive Officer compensation less frequently than the option selected by our stockholders.

        We will provide our stockholders with the opportunity to vote on the frequency of advisory votes on our Named Executive Officers' compensation at our annual meetings at least once every six calendar years.

OUR BOARD OF DIRECTORS RECOMMENDS VOTING ONE YEAR ON THE PROPOSAL
RECOMMENDING THE FREQUENCY OF ADVISORY VOTES ON EXECUTIVE COMPENSATION.


Table of Contents


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

        The following table sets forth the beneficial ownership of our common stock as of April 22, 2016 by:

    each person, or group of affiliated persons, who is known by us to beneficially own more than 5% of our common stock;

    each of our Named Executive Officers;

    each of our directors; and

    all of our current executive officers and directors as a group.

        We have determined beneficial ownership in accordance with the rules of the SEC. These rules generally attribute beneficial ownership of securities to persons who possess sole or shared voting power or investment power with respect to those securities. In addition, the rules include shares of common stock issuable pursuant to the exercise of stock options or warrants that are either immediately exercisable or exercisable on or before June 21, 2016, which is 60 days after April 22, 2016. These shares are deemed to be outstanding and beneficially owned by the person holding those options or warrants for the purpose of computing the percentage ownership of that person, but they are not treated as outstanding for the purpose of computing the percentage ownership of any other person. For certain stockholders, the percentage ownership assumes the exercise of options. Unless otherwise indicated, the persons or entities identified in this table have sole voting and investment power with respect to all shares shown as beneficially owned by them, subject to applicable community property laws.

        Except as otherwise noted below, the address for persons listed in the table is c/o 2U, Inc., 8201 Corporate Drive, Suite 900, Landover, Maryland 20785.

Name of Beneficial Owner
 Shares Percentage 

Principal Stockholders:

       

FMR LLC(1)

  6,836,447  14.7%

Franklin Resources, Inc.(2)

  4,579,883  9.9%

Gilder, Gagnon, Howe & Co. LLC(3)

  4,432,767  9.6%

Entities affiliated with Redpoint Ventures(4)

  4,377,763  9.4%

Executive Officers and Directors:

       

Christopher J. Paucek(5)

  1,361,199  2.9%

Robert L. Cohen(6)

  619,798  1.3%

James H. Shelton(7)

  21,343  * 

Catherine A. Graham(8)

  247,694  * 

Jeff C. Rinehart(9)

  78,229  * 

James Kenigsberg(10)

  222,468  * 

Michael T. Moe(11)

  13,240  * 

John M. Larson(12)

  506,468  1.1%

Mark J. Chernis(13)

  137,983  * 

Edward S. Macias(14)

  11,742  * 

Paul A. Maeder(15)

  1,305,580  2.8%

Robert M. Stavis(16)

  1,101,386  2.4%

Timothy M. Haley(17)

  4,513,173  9.7%

Sallie L. Krawcheck(18)

  28,244  * 

Earl Lewis(19)

  25,914  * 

All current directors and executive officers as a group (15 persons)

  10,194,461  20.9%

related parties
*
Represents beneficial ownership of less than 1%.

Table of Contents

(1)
Beneficial ownership information is based on a Schedule 13G/A filed with the SEC on February 12, 2016 by FMR LLC ("FMR"). According to its Schedule 13G filing, FMR has sole dispositive power with respect to 6,836,447 shares of our common stock and sole voting power with respect to 864,378 shares of our common stock. The principal business address of FMR is 245 Summer Street, Boston, MA 02210.

(2)
Beneficial ownership information is based on a Schedule 13G/A filed with the SEC on March 10, 2016 by Franklin Resources, Inc. ("Franklin Resources"), Charles B. Johnson, Rupert H. Johnson, Jr. and Franklin Advisers, Inc. ("Franklin Advisers") to the effect that (a) each (directly or indirectly) has dispositive and voting power over these shares to the extent disclosed therein and (b) these shares are held by investment companies or other managed accounts which are advised by subsidiaries of Franklin Resources pursuant to investment management contracts which grant to such subsidiaries all investment and voting power over these shares. The business address for Franklin Resources, Charles B. Johnson, Rupert H. Johnson, Jr. and Franklin Advisers is One Franklin Parkway, San Mateo, CA 94403.

(3)
Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 12, 2016 by Gilder, Gagnon, Howe & Co. LLC ("Gilder"). According to its Schedule 13G filing, Gilder has sole dispositive power with respect to 57,197 shares of our common stock and sole voting power with respect to 57,197 shares of our common stock. The principal business address of Gilder is 3 Columbus Circle, 26th Floor New York, NY 10019.

(4)
Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 9, 2016 by Redpoint Ventures III, L.P. ("Redpoint Ventures LP"), Redpoint Associates III, LLC ("Redpoint Associates") and Redpoint Ventures III, LLC ("Redpoint Ventures LLC"), and a Form 4 filed with the SEC on March 14, 2016 by Redpoint Ventures LLC, and consists of (a) 4,213,598 shares of common stock held by Redpoint Ventures LP and (b) 164,165 shares of common stock held by Redpoint Associates. The shares held by Redpoint Ventures LP are indirectly held by Redpoint Ventures LLC, the general partner of Redpoint Ventures LP. Timothy M. Haley, one of our directors, along with Allen Beasley, Jeffrey D. Brody, R. Thomas Dyal, G. Bradford Jones, John L. Walecka and Geoffrey Y. Yang (the "Redpoint Managers") are the managers of Redpoint Ventures LLC and hold the voting and dispositive rights with respect to the shares held by Redpoint Ventures LP. The Redpoint Managers also have voting and dispositive rights with respect to the shares held by Redpoint Associates. The principal business address of Redpoint Ventures and Redpoint Associates is 3000 Sand Hill Road, Building 2, Suite 290, Menlo Park, CA 94025.

(5)
Shares beneficially owned consist of (a) 127,814 shares of common stock held by Mr. Paucek directly and (b) 1,233,385 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(6)
Shares beneficially owned consist of (a) 318,182 shares of common stock held by Mr. Cohen directly, (b) 93,000 shares of common stock held by a family trust of which Mr. Cohen's spouse is one of the trustees and (c) 208,616 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(7)
Shares beneficially owned consist of (a) 7,493 shares of common stock held by Mr. Shelton directly, (b) 4,566 shares of common stock underlying restricted stock units that are scheduled to vest within 60 days of April 22, 2016 and (c) 9,284 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(8)
Shares beneficially owned consist of (a) 10,390 shares of common stock held by Ms. Graham directly and (b) 237,304 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(9)
Shares beneficially owned consist of (a) 11,702 shares of common stock held by Mr. Rinehart directly and (b) 66,527 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

Table of Contents

(10)
Shares beneficially owned consist of (a) 9,545 shares of common stock held by Mr. Kenigsberg directly and (b) 212,923 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(11)
Shares beneficially owned consist of (a) 6,140 shares of common stock held by Mr. Moe directly, (b) 6,275 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016 and (c) 825 shares of common stock held by GSV X Fund, LP ("GSV X"). Mr. Moe has a limited partnership interest in GSV X and is the Chief Executive Officer and Chief Investment Officer of GSV Asset Management, LLC ("GSV Asset Management"), which is the general partner of GSV X. Mr. Moe may be deemed to have beneficial ownership of the shares held by GSV X.

(12)
Shares beneficially owned consist of (a) 7,305 shares of common stock held by Mr. Larson directly, (b) 106,275 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016 and (c) 392,888 shares of common stock held by Triumph Capital, LLC ("Triumph"). Mr. Larson is the sole member of Triumph and may be deemed to have beneficial ownership of the shares held by Triumph.

(13)
Shares beneficially owned consist of (a) 4,208 shares of common stock held by Mr. Chernis directly and (b) 133,775 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(14)
Shares beneficially owned consist of (a) 9,685 shares of common stock held by Dr. Macias directly and (b) 2,057 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(15)
Shares beneficially owned consist of (a) 6,140 shares of common stock held by Mr. Maeder directly, (b) 6,275 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016 and (c) 1,293,165 shares of common stock held as follows: (i) 795,038 shares of common stock held by Highland Capital Partners VII, Limited Partnership ("Highland VII"), (ii) 192,652 shares of common stock held by Highland Capital Partners VII-B, Limited Partnership ("Highland VII-B"), (iii) 280,563 shares of common stock held by Highland Capital Partners VII-C, Limited Partnership ("Highland VII-C") and (iv) 24,912 shares of common stock held by Highland Entrepreneurs' Fund VII, Limited Partnership ("Highland Entrepreneurs" and, together with Highland VII, Highland VII-B and Highland VII-C, the "Highland Entities"). Highland Management Partners VII, Limited Partnership ("HMP LP") is the general partner of each of the Highland Entities. Highland Management Partners VII, LLC ("HMP LLC") is the general partner of HMP LP. Mr. Maeder and Peter W. Bell, Sean M. Dalton, Robert J. Davis, Daniel J. Nova and Corey M. Mulloy are the managing members of HMP LLC and share voting and investment power over the shares held by the Highland Entities. The principal business address for the Highland Entities is One Broadway, 16th Floor, Cambridge, MA 02142.

(16)
Shares beneficially owned consist of (a) 14,685 shares of common stock held by Mr. Stavis directly, (b) 10,847 shares of common stock held by Stavis Ventures II, LLC ("Stavis Ventures"); (c) 11,522 shares of common stock held by Stavco Venture Holdings LLC ("Stavco Venture Holdings"); (d) 6,275 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016 and (e) 1,058,057 shares of common stock held as follows: (i) 338,578 shares of common stock held by Bessemer Venture Partners VII L.P. ("Bessemer VII"), (ii) 148,127 shares of common stock held by Bessemer Venture Partners VII Institutional L.P. ("Bessemer Institutional") and (iii) 571,352 shares of common stock held by BVP Special Opportunity Fund L.P. ("Bessemer SOF" and, together with Bessemer VII and Bessemer Institutional, the "Bessemer Entities"). Mr. Stavis may be deemed to have beneficial ownership of the shares held by Stavis Ventures and Stavco Venture Holdings. Deer VII & Co. L.P. is the general partner of each of the Bessemer Entities, and Deer VII & Co. Ltd. is the general partner of Deer VII & Co. L.P. Each of Deer VII & Co. L.P. and Deer VII & Co. Ltd. may be deemed to have voting and dispositive power over the shares held by the Bessemer Entities. Mr. Stavis, J. Edmund Colloton, David J. Cowan, Byron B. Deeter, Robert P. Goodman and Jeremy S. Levine are the directors of Deer VII & Co. Ltd. and voting decisions with respect to shares held by the Bessemer Entities are

Table of Contents

    made by the directors of Deer VII & Co. Ltd. acting as an investment committee. No stockholder, partner, director, officer, manager, member or employee of Deer VII & Co. L.P. or Deer VII & Co. Ltd. has beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of any shares held by the Bessemer Entities. The principal business address for the Bessemer Entities is 1865 Palmer Avenue, Suite 104, Larchmont, NY 10538.

(17)
Shares beneficially owned consist of (a) 7,305 shares of common stock held by Mr. Haley directly, (b) 97,593 shares of common stock held by the Haley-McGourty Trust U/D/T 9/27/96 (the "Haley Trust"), (c) 24,237 shares of common stock held by Haley-McGourty Partners ("Haley Partners"), (d) 6,275 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016, and (e) 4,377,763 shares of common stock held as follows: (i) 4,213,598 shares of common stock held by Redpoint Ventures and (ii) 164,165 shares of common stock held by Redpoint Associates. Mr. Haley may be deemed to have beneficial ownership of the shares held by the Haley Trust and Haley Ventures. Mr. Haley, along with the Redpoint Managers, are the managers of Redpoint Ventures III, LLC and hold the voting and dispositive rights with respect to the shares held by Redpoint Ventures. The Redpoint Managers also have voting and dispositive rights with respect to the shares held by Redpoint Associates.

(18)
Shares beneficially owned consist of (a) 10,228 shares of common stock held by Ms. Krawcheck directly and (b) 18,016 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

(19)
Shares beneficially owned consist of (a) 7,898 shares of common stock held by Dr. Lewis directly, and (b) 18,016 shares of common stock underlying options that are vested and exercisable within 60 days of April 22, 2016.

        We know of no arrangements, the operation of which may at a subsequent date result in the change of control of the Company.

Section 16(a) Beneficial Ownership Reporting Compliance

        Section 16(a) of the Exchange Act requires our executive officers, directors and persons who beneficially own more than 10% of a registered class of our equity securities to file with the SEC reports of ownership and changes in ownership of the Company's equity securities. Executive officers, and beneficial owners of greater than 10% of our outstanding securities are required by SEC regulations to provide us with copies of all Section 16(a) forms that they file. Based solely on review of the copies of such forms furnished to us and written representations from our executive officers and directors that no other reports were required, we believe that through December 31, 2015, all of our executive officers, directors and greater than 10% beneficial owners complied with all Section 16(a) filing requirements applicable to them, except as follows: (a) One late Form 4 was filed for Mr. Moe with respect to an indirect interest in a purchase of shares of common stock made by GSV X Fund, LP ("GSV X"). Mr. Moe holds a limited partnership interest in GSV X and is the Chief Executive Officer and Chief Investment Officer of GSV Asset Management, which is the general partner of GSV X; (b) Six Forms 4 by Mr. Paucek may be deemed to have been filed late as they initially reported the exercise of options other than those actually exercised. Those errors arose from an amendment to Mr. Paucek's Rule 10b5-1 trading plan to change the option award being exercised for sales made from time to time pursuant to the plan. While the number of options exercised, shares of common stock sold pursuant to the plan, and the price at which the common stock was sold, were correctly reported in each case, the original Forms 4 incorrectly identified the option award being exercised. Each of the six Forms 4 reflecting that error has been amended to correctly identify the option award exercised in each case.


Table of Contents


REVIEW AND APPROVAL OF TRANSACTIONS WITH RELATED PARTIES

All related party transactions are reviewed and, as appropriate, may be approved or ratified by the Audit Committee. If a director is involved in the transaction, he may not participate in any review, approval or ratification of such transaction. Related party transactions are approved by the Audit Committee only if, based on all of the facts and circumstances, they are in, or not inconsistent with, the best interests of the Company and the best interests of our stockholders, as the Audit Committee determines in good faith. The Audit Committee takes into account, among other factors it deems appropriate, whether the transaction is on terms generally available to an unaffiliated third-party under the same or similar circumstances and the extent of the related party'sparty’s interest in the transaction.


TRANSACTIONS WITH RELATED PARTIES

        The following is a summary of transactions since the beginning of the Company's 2015 fiscal year to which we have been a participant in which the amount involved exceeded or will exceed $120,000, and in which any of our directors, executive officers or holders of more than five percent of our capital stock, or any members of their immediate family, had or will have a direct or indirect material interest, other than compensation arrangements which are described under "Executive Compensation." For a description of severance arrangements that we have entered into with some of our executive officers, please see "Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements."

Marketing and Event Planning Services

        From time to time, we engage the services of a marketing and event planning company. Robert L. Cohen, our President and Chief Operating Officer in 2015, owns an equity interest of approximately 12% of this company. We do not have a written agreement with this company and may terminate this arrangement at any time. We are invoiced for services as they are performed, including out-of-pocket expenses incurred on our behalf and for which we reimburse this company at cost. We paid this company a total of $1.7 million during the year ended December 31, 2015.

Investor Rights Agreement

        On March 27, 2012, we entered into an amended and restated investors' rights agreement (the "Investors' Rights Agreement") with Mr. Cohen and entities affiliated with Redpoint Ventures, Highland Capital Partners, Bessemer Venture Partners and other stockholders. Most of the provisions of the Investors' Rights Agreement terminated upon completion of the Company's initial public offering, except that the parties maintain specified registration rights with respect to shares of our common stock. Subject to the conditions specified in the Investors' Rights Agreement, if holders of at least of a majority of the Registrable Securities (as defined therein) request that that Company file a registration statement covering the registration of at least such number of the Registrable Securities having an anticipated aggregate offering price, net of underwriting discounts and commissions, of at least $15,000,000, then the Company shall use its best efforts to file such registration statement.

Indemnification Agreements

        Our Charter contains provisions limiting the liability of directors, and our Bylaws provide that we will indemnify each of our directors to the fullest extent permitted under Delaware law. Our Bylaws and Charter also provide our Board with discretion to indemnify our officers and employees when determined appropriate by the Board.

        In addition, we have entered into an indemnification agreement with each of our directors and some of our executive officers.


Table of Contents

Related Person Transaction Policy

person transaction policy

The Company has adopted a written related person transaction policy that sets forth our procedures for the identification, review, consideration and approval or ratification of related person transactions. For purposes of our policy only, a related person transaction is a transaction, arrangement or relationship, or any series of similar transactions, arrangements or relationships, in which we and any related person are, were or will be participants in which the amount involved exceeds $120,000. Transactions involving compensation for services provided to us as an employee or director are not covered by this policy. A related person is any executive officer, director or beneficial owner of more than 5% of any class of our voting securities, including any of their immediate family members and any entity owned or controlled by such persons.

Under the policy, if a transaction has been identified as a related person transaction, including any transaction that was not a related person transaction when originally consummated or any transaction that was not initially identified as a related person transaction prior to consummation, our management must present information regarding the related person transaction to our Audit Committee, or, if Audit Committee approval would be inappropriate, to another independent body of our Board, for review, consideration and approval or ratification. The presentation must include a description of, among other things, the material facts, the interests, direct and indirect, of the related persons, the benefits to us of the transaction and whether the transaction is on terms that are comparable to the terms available to or from, as the case may be, an unrelated third party or to or from employees generally. Under the policy, we collect information that we deem reasonably necessary from each director, executive officer and, to the extent feasible, significant stockholder to enable us to identify any existing or potential related person transactions and to effectuate the terms of the policy. In addition, under our Code of Business Conduct and Ethics, our employees and directors have an affirmative responsibility to disclose any transaction or relationship that reasonably could be expected to give rise to a conflict of interest. In considering related person transactions, our Audit Committee, or other independent body of our Board, will take into account the relevant available facts and circumstances, including, but not limited to:

the risks, costs and benefits to us;


the impact on a director'sdirector’s independence in the event that the related person is a director, immediate family member of a director or an entity with which a director is affiliated;


the availability of other sources for comparable services or products; and


the terms available to or from, as the case may be, unrelated third parties or to or from employees generally.

The policy requires that, in determining whether to approve, ratify or reject a related person transaction, our Audit Committee, or other independent body of our Board, must consider, in light of known circumstances, whether the transaction is in, or is not inconsistent with, our best interests and those of our stockholders, as our Audit Committee, or other independent body of our Board, determines in the good faith exercise of its discretion.

image_151.jpg
2021 Proxy Statement29

CORPORATE GOVERNANCE AND BOARD MATTERS
Certain related person transactions
There have been no transactions since January 1, 2020 to which we have been a participant in which the amount involved exceeded or will exceed $120,000, and in which any of our directors, executive officers or holders of more than five percent of our capital stock, or any members of their immediate family, had or will have a direct or indirect material interest, other than compensation arrangements which are described under the section entitled “Executive Compensation.” For a description of severance arrangements that we have entered into with some of our executive officers, please see the section entitled “Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements.”
Director evaluations.
Our Board believes that, as an aspect of its commitment to sound corporate governance, it is important to regularly assess its functioning and to identify opportunities for improvement. Under the direction of our Nominating and Corporate Governance Committee, on an annual basis, each of our directors evaluates the overall Board and the functioning of the Board’s committees. As part of the evaluation, each Board member provides input on topics such as corporate governance issues, Board and committee culture, structure and meeting process, interactions with management and quality and quantity of information provided to the Board. The feedback received is compiled and reviewed by the Nominating and Corporate Governance Chair and the results are discussed with the full Board. Matters that require further assessment or additional follow-up are addressed at future Board or committee meetings, as applicable.
Director compensation
Overview of director compensation program.
Our Board has approved a compensation program for non-employee directors designed to attract, retain and reward qualified directors and align the financial interests of the non-employee directors with those of our stockholders. The Compensation Committee reviews pay levels for non-employee directors on an annual basis with assistance from an independent compensation consultant retained by the Compensation Committee. The compensation consultant conducts a comprehensive assessment of our director compensation program, including a comparative review of our current director compensation program against the same peer group used for executive compensation purposes, which is identified below under the section entitled “Process for Setting Compensation—Compensation Peer Group”. The Compensation Committee then, based in part on compensation consultant’s report, provides a recommendation to the full Board with respect to our director compensation program. On an annual basis, the full Board approves the non-employee director compensation program. For purposes of our non-employee director compensation program, our year runs from April 1st through March 31st.
Pursuant to this compensation program, non-employee directors are paid an annual retainer fee and granted equity awards for their service on the Board. Committee chairs are each paid additional retainer fees and granted additional equity awards for service in these capacities. Members of the Audit Committee are granted an additional equity award for service in this capacity. Upon initial appointment to our Board, each non-employee director is granted RSUs with a grant date fair value of $50,000. These awards vest on the first anniversary of the applicable vesting commencement date, which is typically on or around April 1 of the applicable year for annual equity awards. We reimburse our non-employee directors for their reasonable expenses incurred in attending meetings of our Board and committees thereof. Christopher J. Paucek, our Chief Executive Officer, is also a director, but does not receive any additional compensation for his service as a director.

30

CORPORATE GOVERNANCE AND BOARD MATTERS
2020 director compensation.
In April 2020, upon the recommendation of the Compensation Committee and based on the annual review and assessment of our director compensation program provided by the independent compensation consultant, our Board changed the structure of the annual equity award for non-employee directors to be comprised solely of RSUs that vest in full on the one year anniversary of the vesting commencement date. The Board did not make any changes to the value of the annual cash or equity retainers, the annual equity award or the equity awards for service as Chair of the Board or a committee or service as an Audit Committee member. For the compensation year starting on April 1, 2020, our non-employee directors were entitled to receive the following annual compensation for their service on the Board:
Position
Cash or Equity
 Retainer ($)
Equity Grants($)
Board Chair5,000 15,000 
Board Member25,000200,000
Audit Committee Chair5,00015,000
Compensation Committee Chair5,0005,000
Nominating and Corporate Governance Committee Chair5,0005,000
Non-Chair Audit Committee Members5,000
The following table provides information about the compensation earned for service on our Board by each of our non-employee directors during 2020.
Name
Fees Earned or
Paid in Cash
($)(1)
Stock Awards
($)(2)
Total
($)
Timothy M. Haley30,000204,978 234,978 
Valerie B. Jarrett25,000200,000 225,000 
Sallie L. Krawcheck25,000200,000 225,000 
John M. Larson30,000204,978 234,978 
Earl Lewis25,000204,978 229,978 
Edward S. Macias25,000200,000 225,000 
Paul A. Maeder30,000219,964 249,964 
Alexis Maybank25,000200,000 225,000 
Gregory K. Peters25,000204,978 229,978 
Coretha M. Rushing25,000200,000 225,000 
Robert M. Stavis30,000214,986 244,986 
(1)In 2020, all non-employee directors elected to receive their cash retainers in the form of an RSU award. Each director received 984 RSUs, in lieu of the $25,000 cash retainer for service as a Board member, representing a grant date fair value of $24,994. Messrs. Haley, Larson, Maeder and Stavis received an additional 196 RSUs, in lieu of the $5,000 cash retainer for service as Chair of our Board or Chair of our Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee, as applicable, having a grant date fair value of $4,978. All of such RSUs vested in a single installment on April 1, 2021.
(2)The amounts in this column reflect the grant date fair value for stock awards in accordance with ASC Topic 718. The fair value of each stock award is measured based on the closing price of our common stock on the date of grant. These RSU awards vested in a single installment on April 1, 2021.
image_151.jpg
2021 Proxy Statement31

The following table provides information about outstanding stock awards and stock options held by each of our non-employee directors as of December 31, 2020. Prior to 2014, the stock options were granted under our 2008 Stock Incentive Plan (the “2008 Plan”) and, since 2014, have been granted under our Amended and Restated 2014 Equity Incentive Plan (the “2014 Plan”). The stock awards were granted under our 2014 Plan.
NameStock AwardsOption Awards
Timothy M. Haley10,576 12,659 
Valerie B. Jarrett10,384 6,410 
Sallie L. Krawcheck10,184 42,009 
John M. Larson10,576 24,398 
Earl Lewis10,380 42,009 
Edward S. Macias10,184 19,133 
Paul A. Maeder11,166 24,398 
Alexis Maybank10,471 5,284 
Gregory K. Peters10,486 5,788 
Coretha M. Rushing10,184 12,696 
Robert M. Stavis10,970 24,398 
Director stock ownership guidelines.
In April 2020, we adopted stock ownership guidelines for our non-employee directors. Within five years from becoming subject to the guidelines our non-employee directors are required to own shares of our common stock with a value at least equal to three times of their annual cash retainer, excluding any fees for serving as Chair of the Board or serving as Chair of a committee or member of the Audit Committee.
Shares counted towards meeting the ownership guidelines include (i) shares owned directly or indirectly, (ii) shares held by a qualifying trust, (iii) shares held by a 401(k) plan or other qualified pension or profit-sharing plan for the benefit of the non-employee director and (iv) shares underlying vested restricted stock units where settlement of such shares has been deferred. Each non-employee director remains subject to the stock ownership guidelines as long as they remain in their role. Exceptions to the guidelines may be made in the case of extraordinary circumstances, such as personal hardship, in the Nominating and Corporate Governance Committee’s sole discretion.
Stock ownership requirement for non-employee directors:

3x
annual cash retainer


32


Our executive officers.
Executive officers
The following table sets forth information concerning our current executive officers, including their age, as of April 19, 2021:
NameAgePosition
Christopher J. Paucek50Chief Executive Officer and Director
Paul S. Lalljie48Chief Financial Officer
Mark J. Chernis54Chief Operating Officer
James Kenigsberg45Chief Technology Officer
Matthew J. Norden39Chief Legal Officer
John B. Ellis53Chief Accounting Officer
Current executive officer biographies
CHRISTOPHER J. PAUCEK
See biography of Christopher J. Paucek in the section entitled “Corporate Governance and Board Matters—The Board of Directors."
PAUL S. LALLJIE
Paul S. Lalljie has served as our Chief Financial Officer since October 2019. Prior to that, he served as Chief Financial Officer for Neustar, Inc. from June 2009 to February 2018. From February 2000 until his appointment as Chief Financial Officer, Mr. Lalljie held various leadership positions at Neustar, Inc., including Senior Vice President, Interim Chief Financial Officer and Treasurer, Vice President, Financial Planning & Analysis, and Vice President, Finance and Investor Relations.
MARK J. CHERNIS
Mr. Chernis has served as our Chief Operating Officer since May 2018. Prior to that, he served on our Board since January 2009, including as Audit Committee chair from July 2016 to April 2018. From 2011 until May 2018, Mr. Chernis served in various senior roles at Pearson, including as the Senior Vice President of Strategic Partnerships and Investments from January 2014 to 2018 and President & Chief Operating Officer of the K-12 Technology Division from June 2011 to January 2014. Previously, Mr. Chernis was the President and Chief Operating Officer of SchoolNet from March 2008 until its acquisition by Pearson in 2011. From 1984 to 2007, Mr. Chernis held various positions at The Princeton Review, most recently serving as its President from 1995 to November 2007. Mr. Chernis also currently serves on the boards of several private companies. Mr. Chernis holds a B.A. from Vassar College.
image_151.jpg
2021 Proxy Statement33

JAMES KENIGSBERG
Mr. Kenigsberg has served as our Chief Technology Officer since July 2010 and previously as Chief Information Officer from September 2008 to June 2010. From 2000 to 2008, Mr. Kenigsberg held various leadership positions at The Princeton Review, including from 2004 to 2008 as Vice President of application development and product development. Prior to that, he served as technical project manager at Ogilvy & Mathers in 2000 and as project engineer at Thomson Reuters from 1998 to 2000. Mr. Kenigsberg attended Hunter College.
MATTHEW J. NORDEN
Mr. Norden has served as our Chief Legal Officer since December 2019 and previously served as Co-General Counsel from August 2017 to December 2019, Deputy General Counsel from November 2014 to August 2017 and as Associate General Counsel from September 2013 to November 2014. From June 2010 to September 2013, Mr. Norden served as Vice President and General Counsel of TOMS Shoes. Prior to that, he was an associate at the law firm Skadden, Arps, Slate, Meagher and Flom, LLP. Mr. Norden holds a B.A. in Psychology from The George Washington University, a J.D. from Georgetown University Law Center and an M.B.A. from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill.
JOHN B. ELLIS
Mr. Ellis has served as our Chief Accounting Officer since May 2018. Prior to that, he served in various roles at Newell Brands, a global consumer products company, including as Vice President Finance, Transformation from February 2017 to December 2017, Vice President Treasurer & Finance Operations from December 2014 to February 2017, Vice President, Corporate Controller & Chief Accounting Officer from December 2007 to December 2014 and Vice President, Mergers and Acquisitions from June 2003 to December 2007. Mr. Ellis started his career at Ernst & Young where during his ten years at the firm, he served in various accounting advisory and assurance roles. Mr. Ellis is a CPA and holds a B.B.A. in Accounting from Loyola University Maryland and an M.B.A. from Johns Hopkins University.

34


Executive compensation.
Proposal two
Advisory vote to approve the company’s executive compensation
The Dodd-Frank Wall Street Reform and Consumer Protection Act and Section 14A of the Exchange Act require a separate, nonbinding “say-on-pay” stockholder vote to approve the compensation of Named Executive Officers. The Board currently intends to hold this vote annually, and the next such vote is expected to occur at the 2022 annual meeting of stockholders. The compensation paid to our Named Executive Officers and the Company’s overall executive compensation policies and procedures are described in the “Compensation Discussion and Analysis” and the tabular disclosure (together with the accompanying narrative disclosure) in this Proxy Statement.
This proposal gives you, as a stockholder, the opportunity to endorse or not endorse the compensation paid to the Company’s Named Executive Officers through the following resolution:
“RESOLVED, that the stockholders of the Company approve, on an advisory basis, the compensation of our Named Executive Officers as disclosed in the Compensation Discussion and Analysis section and the tabular disclosure regarding Named Executive Officer compensation (together with the accompanying narrative disclosure) in this Proxy Statement.”
Because your vote is advisory, it will not be binding upon the Board and may not be construed as overruling any decision by the Board. However, the Compensation Committee will consider the outcome of the vote when evaluating the effectiveness of our compensation policies and procedures and in connection with its future executive compensation determinations.



image_010.jpg
THE BOARD OF DIRECTORS RECOMMENDS VOTING “FOR” THE APPROVAL OF THE COMPENSATION PAID TO OUR NAMED EXECUTIVE OFFICERS AS DESCRIBED IN THIS PROXY STATEMENT.

Compensation discussion and analysis
This Compensation Discussion and Analysis provides an overview of the material components of our executive compensation program during fiscal year 2020 for:
pg38_photoxpaucekc1a.jpg
pg38_photoxlalljiep1a.jpg
pg38_photoxchernism1a.jpg
pg38_photoxkenigsbergj1a.jpg
pg38_photoxnordenm1a.jpg
CHRISTOPHER J.
PAUCEK
PAUL S. LALLJIEMARK J. CHERNISJAMES KENIGSBERGMATTHEW J. NORDEN
our Chief Executive
Officer and Director
our Chief Financial
Officer
our Chief Operating
Officer
our Chief Technology
Officer
our Chief Legal Officer
We refer to these individuals collectively in this Compensation Discussion and Analysis and the accompanying compensation tables as our Named Executive Officers or NEOs. The compensation provided to our NEOs for fiscal year 2020 is set forth in detail in the Summary Compensation Table and other tables that follow this section, as well as the accompanying footnotes and narratives relating to those tables. This section also discusses our executive compensation philosophy, objectives and design; how and why the Compensation Committee of our Board arrived at the specific compensation policies and decisions involving our NEOs during fiscal year 2020; the role of our outside compensation consultant; and the peer group used in evaluating executive officer compensation.
image_151.jpg
2021 Proxy Statement35

This Compensation Discussion and Analysis contains forward-looking statements that are based on our current plans, considerations, expectations and determinations regarding future compensation plans and arrangements. The actual compensation plans and arrangements that we adopt may differ materially from currently anticipated plans and arrangements as summarized in this Compensation Discussion and Analysis.
Executive summary.
Financial and business highlights
The Company delivered strong results in 2020, marked by significant achievements in revenue growth, margin improvement and progress towards positive free cash flow. These results were driven by higher student demand across our portfolio, operational and marketing efficiencies, and continued investment in launching new in-demand offerings. The events of 2020 validated the importance of high-quality, digital education. In a challenging operational environment, we continued to build, deliver and support a growing variety of lifelong learning opportunities for students.
Generated $775 million in revenue, up 35% compared to 2019.
Strengthened our balance sheet, ending 2020 with a cash balance of $519 million.
Launched over 100 new offerings,including graduate and undergraduate degrees, boot camps, and short courses.
Enrolled 99,000 new students across our suite of offerings.
Provided critical support to existing and new university clients, including flexible models to help universities address their reopening plan needs.
Added six new university clients, including Michigan State, Ohio State, Amherst, Colgate, Norfolk State, and Stanford.
Delivered operating cash flow of $29.6 million, a $81.6 million improvement compared to 2019.
Significantly increased addressablemarket with first undergraduate degree program launches.
2020 executive compensation program highlights
Consistent with our general compensation philosophy, we strive to provide a compensation package to each NEO that is competitive, rewards achievement of our business objectives, and aligns the interests of our NEOs with our stockholders. Our 2020 compensation actions and decisions reflect the Company’s strong financial results and business performance and the significant contributions our NEOs made to drive this success.
The Compensation Committee took the following key actions with regard to our executive compensation program for fiscal 2020:
Cash Compensation: Adjusted the base salaries for Mr. Paucek and Mr. Norden to maintain market competitiveness. Adopted a bonus plan that aligned NEOs' short-term incentive opportunity with the Company’s focus on profitable revenue growth. The bonus plan provided for no bonus payout unless threshold levels of both revenue and adjusted EBITDA performance were achieved and over-performance was capped.
Long-Term Equity Incentive Compensation: Approved a long-term equity compensation program for NEOs comprised 75% of performance-based restricted stock units (“PRSUs”) eligible to vest based on the Company total stockholder return (“TSR”) relative to the TSR of the companies in the Russell 3000 Index (“market-PRSUs”) and 25% of time-based restricted stock units (“RSUs”).
Severance Plan: Approved a severance plan to provide standardized severance benefits to NEOs and to address the Company’s objectives to attract and retain executive talent.
Stock Ownership and Clawback Policies: Adopted stock ownership guidelines and a clawback policy applicable to all NEOs to align executive interests with stockholders and mitigate risk.
36

Key changes for 2021 executive compensation program
We have continued to evolve and enhance our executive compensation programs in response to stockholder feedback and in line with our compensation philosophy. Our 2021 executive compensation program is balanced but continues to be highly-leveraged – a significant portion of each NEO’s compensation is variable and based on results achieved. For example, we have implemented the following enhancements for 2021:
Increased alignment of our NEOs’ compensation with achievement of the Company’s financial objectives by introducing PRSUs that are eligible to vest based on Company achievement of financial metrics, with performance measured over three one-year performance periods.
Improved the retentive features of our long-term equity incentive compensation by adjusting our NEOs’ annual equity award mix to be comprised of 50% PRSUs and 50% RSUs.
Balanced short- and long-term performance measurement periods by lengthening the performance period for the market-PRSUs to three years.
Introduced achievement of diversity, equity and inclusion goals as a performance category the Compensation Committee will consider in determining payouts under the 2021 bonus plan.
2020 performance highlights
As detailed further below, the cornerstone of our compensation philosophy is pay-for-performance. In 2020, we performed well against the performance measures relevant for the variable components of our executive compensation program.
2020 BONUS PLAN
graphic_2020performancehigg.jpg
graphic_2020performancehigd.jpg
PRSUs - 2U TSR RELATIVE TO RUSSELL 3000
graphic_2020performancehigf.jpg
graphic_2020performancehige.jpg
image_151.jpg
2021 Proxy Statement37

Payouts under the Company’s annual performance-based bonus plan for 2020 and determination of the achievement percentage for the first performance period of the PRSUs granted in October 2019 and January 2020 reflected actual performance without any adjustments due to the COVID-19 pandemic. We will continue to monitor the uncertainty created by the COVID-19 pandemic, and will take steps to address the challenges of long-term goal setting in our executive compensation programs.
Executive compensation best practices
We endeavor to maintain good governance standards in our executive compensation policies and practices. Below is a summary of the executive compensation practices we have implemented to help drive executive performance, as well as practices we have chosen not to implement because we believe such practices do not support our stockholders’ long-term interests.
What
we
do.
image_026a.jpg
Emphasize Pay-for-Performance– A significant portion of NEO compensation is “at-risk” based on Company performance, to align the interests of our NEOs and stockholders.
image_026a.jpg
Annual “Say-on-Pay” Vote – We conduct our “say-on-pay” vote annually to allow our stockholders to provide their direct input on our executive compensation program, policies and practices.
image_026a.jpg
Compensation Recovery (“Clawback”) Policy– We maintain a “clawback” policy for the recovery of incentive cash and equity compensation, in the event of a financial restatement.
image_026a.jpg
Independent Compensation Consultant– Our Compensation Committee directly retains an independent compensation consultant.
image_026a.jpg
Use Double-Trigger Change in Control Provisions– Our time-based equity awards contain a “double-trigger” payment provision in connection with a change in control.
image_026a.jpg
Annual Executive Compensation Review– The Compensation Committee conducts an annual review and approval of our compensation strategy, including a review and determination of our compensation peer group.
image_026a.jpg
Avoid Undue Risk-Taking– Our compensation policies and practices are designed to discourage risks that are reasonably likely to have a material adverse effect.
image_026a.jpg
Director and NEO Stock Ownership Guidelines– All of our NEOs and non-employee directors are subject to robust stock ownership guidelines.
image_026a.jpg
Limited Perquisites – We provide limited perquisites or other personal benefits to our NEOs.

What
we
don’t
do.
image_114a.jpg
No Hedging or Pledging – We prohibit margin, hedging, pledging or other similar transactions in our securities.
image_114a.jpg
No Excise Tax Gross-Ups – We do not provide our NEOs with excise tax gross-ups.
image_114a.jpg
No Special Welfare or Health Benefits – Our NEOs participate in broad-based Company-sponsored health and welfare benefit programs on the same basis as our other full-time, salaried employees.
image_114a.jpg
No Guaranteed Compensation Increases – We do not provide automatic or pre-scheduled increases in base salary for NEOs.
image_114a.jpg
No Guaranteed Bonuses – We do not provide guaranteed bonuses for NEOs.
Compensation of our named executive officers.
Compensation philosophy and objectives
We operate in a highly fragmented, rapidly evolving and competitive market, and we believe that our ability to compete and succeed in this environment is directly correlated to our ability to recruit, incentivize and retain skilled teams in technology, content development, marketing and other business areas. The market for skilled personnel in the technology industry is highly competitive. Further, because of the significant nature of each new university client relationship, our senior management team is heavily involved in the identification and sales process for each university client, and their expertise is critical in navigating the complex approval processes of large nonprofit colleges and universities. Our compensation program is designed to attract and retain talented individuals who possess the skills necessary to create long-term value for our stockholders, grow our business while maintaining our dedicated focus on quality, and assist in the achievement of our strategic goals.
38

The key elements of our total compensation philosophy include the following:
Pay-for-PerformanceAttract, Motivate and Retain Top Talent
A significant portion of the annual compensation of our NEOs should vary with annual business performance and each individual’s contribution to that performance.
Provide market-competitive compensation and employee benefits that allow us to hire and retain high-caliber individuals at all levels.
Align Interests with StockholdersTransparency and Consistency
Align the interests of NEOs and stockholders through the risks and rewards of ownership of our common stock.
Provide an equitable framework for making compensation decisions and use clear financial metrics to enhance transparency and facilitate communication of compensation decisions.
Fiscal 2020 compensation details
Our executive compensation program is designed to reflect our compensation philosophy and typically consists of three components: base salary, annual cash bonus opportunity and long-term incentive awards. Consistent with our compensation philosophy, the target total direct compensation pay mix of our CEO and other NEOs for has been heavily weighted towards at-risk compensation.
2020 CEO PAY MIX2020 AVERAGE NEO PAY MIX
pg42_photox2020ceopaymix1a.jpg
pg42_photox2020averageneopa.jpg
image_151.jpg
2021 Proxy Statement39

The table below summarizes how the various components of our executive compensation program are designed to achieve our compensation objectives:
Compensation
Type
Compensation
Element
Objective2020 Structure
pg42_graphicxfixed-011a.jpg
pg42_graphicxcash-011a.jpg
Base Salary
Reward individual contributions and compensate executives for day-to-day responsibilities

Fixed cash compensation
pg42_graphicxvariable-011a.jpg
Annual
Performance-
Based Bonus
Drive targeted corporate business goals as measured by financial metricsBased on achievement of revenue and adjusted EBITDA targets
pg42_graphicxequity-011a.jpg
Long-Term
Equity
Compensation
Performance-Based Restricted Stock Units
Motivate executives to achieve key long-term strategic financial objectives and stock price appreciation; provides retention incentive75% of annual equity award; vests annually based on relative TSR over three one-year performance periods
Time-Based Restricted Stock Units
Encourage executive stock ownership and stockholder-alignment; provides retention incentive25% of annual equity award; vests annually over three years
Base salary
We provide base salaries to our NEOs and other employees to compensate them for services rendered day-to-day during the year and provide a level of stable fixed compensation. Each NEO’s initial base salary was established as the result of an arm’s-length negotiation with the individual at the time of hiring, and is reviewed annually, as well as at the time of a promotion or other change in responsibilities. We generally do not apply specific formulas to determine changes in base salary. Rather, our Compensation Committee oversees the review of base salaries for our NEOs on an annual basis following the completion of the fiscal year and makes adjustments as it determines to be reasonable and necessary based on the factors set forth in the section entitled “Process for Setting Compensation—Role of Compensation Committee”.
In January 2020, in connection with its annual review of our executive compensation program, our Compensation Committee approved increases to the base salaries of Mr. Paucek and Mr. Norden, and determined to maintain the base salaries of the other NEOs at current levels. Our Compensation Committee based these decisions on various factors, including review of the market data analysis provided by the independent compensation consultant, individual performance and contribution to the Company, level of experience and responsibilities, criticality and uniqueness of roles and the recommendation of the CEO (other than with respect to his own base salary).
Named Executive Officer
2020 Base Salary
($)(1)

2019 Base Salary
($)(1)

Percentage
Increase
Christopher J. Paucek660,000(2)561,00018%
Paul S. Lalljie515,000515,000— 
Mark J. Chernis515,000515,000(3)— 
James Kenigsberg410,000410,000— 
Matthew J. Norden400,000360,000(4)11%
(1)For 2020, base salary changes were effective January 1, 2020. For 2019, base salary changes were effective April 1, 2019. Therefore, 2019 base salaries set forth in the Summary Compensation Table are less than the amounts stated in these columns because our NEOs received their prior year base salaries from January 1st through March 31st of 2019.
40

(2)Effective April 1, 2020, at Mr. Paucek’s request, the Compensation Committee reduced his base salary to his base salary in effect for 2019, which reduction remained in effect until July 1, 2020. Therefore, Mr. Paucek’s 2020 base salary set forth in the Summary Compensation Table is less than the amount stated in this column.
(3)Mr. Chernis’ base salary was $433,000 from April 1, 2019 through October 16, 2019. On October 16, 2019, the Compensation Committee approved an increase to Mr. Chernis’ base salary to $515,000 in consideration of Mr. Chernis’ additional responsibilities following the Trilogy acquisition and in an effort to maintain internal pay equity following Mr. Lalljie’s hiring as Chief Financial Officer.
(4)Mr. Norden’s base salary was $328,000 from April 1, 2019 through November 16, 2019. On November 16, 2019, Mr. Norden’s base salary was increased to $360,000 in connection with his promotion to Chief Legal Officer.
Performance-based annual bonuses
We use performance-based annual cash bonuses to motivate our employees, including our NEOs, to achieve our short-term financial and operational objectives while making progress towards our longer-term goals. Each NEO’s initial target bonus percentage was established as the result of an arm’s length negotiation with the individual at the time of hiring, and is reviewed annually, as well as at the time of a promotion or other change in responsibilities. At the beginning of each year, the Compensation Committee determines the structure of the annual cash bonus plan for the year and sets the target bonus opportunities for each NEO based on the factors set forth in “Process for Setting Compensation—Role of Compensation Committee”.
2020 bonus plan – target bonus opportunities
In February 2020, the Compensation Committee set the target annual bonus opportunities for each NEO and determined not to make any changes to the target bonus percentages that were in effect for 2019. The Compensation Committee based this decision on various factors, including review of the market data analysis provided by the independent compensation consultant, the recommendation of the CEO (other than with respect to his own target bonus opportunity) and the Compensation Committee’s belief that higher base salaries for Mr. Paucek and Mr. Norden and higher annual equity award amounts for certain other NEOs would maintain the competitiveness of our NEOs’ target total direct compensation.
Under the bonus plan in effect for 2020 (“2020 Bonus Plan”), the target annual bonus opportunity of each NEO was as follows:
Named Executive Officer
2020 Eligible Base
Compensation ($)
Target Bonus
Percentage
Target Bonus
Payout ($)
Christopher J. Paucek660,000100%660,000
Paul S. Lalljie515,000100%515,000
Mark J. Chernis515,000100%515,000
James Kenigsberg410,00070%287,000
Matthew J. Norden400,00060%240,000
2020 bonus plan – corporate performance measures
At the beginning of each fiscal year, the Compensation Committee determines the structure of the annual cash bonus plan, including which performance measures should be used and the correlation between achievement levels for each performance measure and funding of the bonus pool. For the 2020 Bonus Plan, the Compensation Committee selected revenue and adjusted EBITDA, each measured on a consolidated basis. The Compensation Committee selected these performance measures because the Compensation Committee believed these performance measures align our NEO incentive opportunities with the Company’s focus on profitable revenue growth. Adjusted EBITDA, a non-GAAP measure, is defined as net income or net loss, as applicable, before net interest income (expense), taxes, depreciation and amortization expense, foreign currency gains or losses, deferred revenue fair value adjustments, transaction costs, integration costs, restructuring-related costs, shareholder activism costs, certain litigation-related costs, consisting of fees for certain non-ordinary course litigation and other proceedings, impairment charges, losses on debt extinguishment and stock-based compensation expense.
The target levels for the revenue and adjusted EBITDA performance measures were based on our 2020 goals and were set at levels necessary to provide a competitive overall compensation package and to motivate employees to achieve aggressive growth and profitability targets. The Compensation Committee believed these targets were achievable, but appropriately challenging, based on market climate and internal forecasting. The Compensation Committee retained discretion to make appropriate adjustments to the 2020 Bonus Plan, positively or negatively, based on additional considerations or extraordinary events.
image_151.jpg
2021 Proxy Statement41

Funding of the bonus pool under the 2020 Bonus Plan was contingent on achievement of a minimum threshold level for each performance measure and was capped at a maximum achievement level for each performance measure. The revenue measure generally increased the bonus pool by 5% for every 1% of achievement above the target performance level for revenue up to 102.9% and 10% for every 1% of achievement above 103% of the target performance level for revenue (up to the maximum). The revenue measure generally decreased the bonus pool by 10% for every 1% of shortfall below the target performance level for revenue (down to the threshold). The adjusted EBITDA measure generally increased the bonus pool by 1.5% for every 1% achievement over the target performance level for adjusted EBITDA (up to the maximum) and generally decreased the bonus pool by 1% for every 1% of shortfall below the target performance level for adjusted EBITDA (down to the threshold). Performance between achievement levels is interpolated on a straight-line basis.
The achievement levels for each performance measure necessary for the bonus pool to be funded at the threshold, target or maximum level and the corresponding funding percentages were as follows:
Performance
Performance Metric
2020 Target
(in millions)
Below
Threshold
ThresholdTargetMaximum
Revenue$750.2 < 93%93%100%107%
Adjusted EBITDA$6.1 < 93%93%100%107%
Funding(1)
Bonus Pool Funding (as a percentage of target)0%23%100%170.5%
(1)Bonus pool funds at 0% if Company performance against either the revenue or adjusted EBITDA target falls below 93% of the target.
For 2020, our performance against the targets for the performance measures was $774.5 million, or 103% of target, with respect to revenue, and $16.1 million, or 263% of target, with respect to adjusted EBITDA. The performance with respect to adjusted EBITDA was over the maximum achievement allowed by the 2020 Bonus Plan, and therefore was capped at the maximum — 107% of target. In February 2020, the Compensation Committee determined to make the following payouts under the 2020 Bonus Plan to our NEOs based on the Company’s performance against the corporate performance measures:
Named Executive OfficerBonus Payout ($)% of Target Bonus
Christopher J. Paucek792,000120%
Paul S. Lalljie618,000120%
Mark J. Chernis618,000120%
James Kenigsberg344,400120%
Matthew J. Norden288,000120%
Long-term incentive compensation
We use long-term incentive compensation in the form of equity awards to align the interests of our employees, including our NEOs, with the interests of our stockholders. We believe that if our employees own shares of our common stock in amounts that are significant to them, they will have a strong incentive to act to maximize long-term stockholder value. Prior to 2020, we relied on options to purchase shares of our common stock and RSUs as the principal vehicles for delivering long-term incentive compensation opportunities to our NEOs. Starting in 2020, the Compensation Committee replaced options with PRSUs partly in response to shareholder feedback that a larger portion of our equity awards be tied to performance metrics. We believe that PRSUs provide an appropriate long-term incentive for recipients and align the interests of recipients and stockholders. RSUs, while also providing an appropriate long-term incentive to recipients, effectively manage dilution to existing investors and provide greater transparency and predictability to NEOs. In determining the size of the equity awards granted to our NEOs, the Compensation Committee considers the factors set forth in the section entitled “Process for Setting Compensation—Role of Compensation Committee”. The Compensation Committee also considers the dilutive effect of our long-term incentive compensation practices, and the overall impact that these equity awards, as well as awards to other employees, will have on stockholder value. The Compensation Committee also applies its subjective judgment to determine the appropriate size of each NEO’s equity award.
42

The size of the annual equity award granted to each NEO is based on a target dollar value. The number of PRSUs and RSUs granted to each NEO is calculated by dividing the appropriate portion of the total dollar value consisting of PRSUs or RSUs, as applicable, by the value of a share of our common stock on the grant date.
2020 equity awards
In 2020, our NEOs' annual equity awards were comprised of 75% market-PRSUs and 25% RSUs.
pg46_photox2020equityawarda.jpg
The RSUs vest in equal annual installments over a three year period. The market-PRSUs are eligible to vest, if at all, based on the Company’s relative TSR as compared to the TSR of the companies that comprise the Russell 3000 Index, as measured over three one-year performance periods commencing on January 1, 2020, 2021 and 2022, respectively. At the end of a performance period, the number of market-PRSUs that vest will be determined based on the Company’s relative TSR, applying a multiplier based on a framework set by the Compensation Committee prior to the start of the applicable performance period. The table below sets forth the award multiplier framework applicable to the first performance period of the market-PRSUs granted in January 2020, with performance between any of the following levels interpolated on a straight-line basis:
2U TSR Compared to Index(1)
Award Multiplier
< 25th percentile0%
25th percentile50%
50th percentile100%
> 75th percentile200%
(1)Prior to the start of the second performance period, the Compensation Committee determined that the same award multipliers would apply to the second performance period of the market-PRSUs granted in January 2020. The Compensation Committee will set the award multipliers applicable to the third performance period of the market-PRSUs granted in January 2020 prior to the start of the third performance period.
In determining the amount of each NEO's equity award, the Compensation Committee took into consideration the market data analysis provided by the independent compensation consultant, individual performance and contribution to the Company, level of experience and responsibilities, criticality and uniqueness of roles and the recommendations of our Chief Executive Officer (except with respect to his own equity award). Equity awards made to NEOs in 2020 also reflected the Compensation Committee’s desire to retain our NEOs during a period the Compensation Committee believed would be critical to the Company’s growth and long-term strategic success. The equity awards granted to the NEOs in 2020 were as follows:
Named Executive Officer
RSUs Granted
(number of shares)
(#)
RSUs Granted
(grant date fair value)
($)
PRSUs Granted
(number of shares)(1)
(#)
PRSUs Granted
(grant date fair value)(1)
($)
Christopher J. Paucek118,5612,324,981118,561 2,661,694 
Paul S. Lalljie59,2801,162,48159,280 1,330,836 
Mark J. Chernis59,2801,162,48159,280 1,330,836 
James Kenigsberg(2)
34,421674,99642,108 945,324 
Matthew J. Norden28,684562,49328,684 643,956 
(1)Only the award multipliers for the first performance period of the PRSUs were set in 2020. Therefore, amounts shown represent one-third of the total number of PRSUs granted to each NEO or one-third of the total value of the PRSUs awarded to each NEO, as applicable, in accordance with applicable accounting rules. The Compensation Committee considered the full value of the PRSU award when making the grant.
image_151.jpg
2021 Proxy Statement43

(2)PRSUs granted include an additional 7,687 PRSUs, with a grant date fair value of $172,573, which were inadvertently omitted at the time Mr. Kenigsberg received the one-time award of PRSUs in October 2019.
In January 2021, the Compensation Committee determined that for the first performance period, the Company’s TSR was in the 85th percentile as compared to the TSR of the companies that comprise the Russell 3000 Index, and accordingly, 200% of the PRSUs eligible to be earned for the first performance period vested.
pg47_graphicx2020equityawaa.jpg
2019 PRSU grant and achievement
In October 2019, the Compensation Committee granted market-PRSUs to certain employees, including our NEOs (other than our CEO) that were designed to drive leadership stability and encourage executive continuity. These market-PRSUs are eligible to vest, if at all, based on the Company’s relative TSR as compared to the TSR of the companies that comprise the Russell 3000 Index, as measured over one, two and three year performance periods, each commencing on October 1, 2019. At the end of a performance period, the number of market-PRSUs that vest will be determined based on the Company’s relative TSR as set forth in the table below (which applies to all three performance periods), with performance between any of the following levels interpolated on a straight-line basis:
2U TSR Compared to IndexAward Multiplier
< 25th percentile0%
25th percentile50%
50th percentile100%
> 75th percentile200%
In October 2020, the Compensation Committee determined that for the first performance period, the Company’s TSR was in the 96th percentile as compared to the TSR of the companies that comprise the Russell 3000 Index, and accordingly, 200% of the PRSUs eligible to be earned for the first performance period vested.
pg47_graphicx2019prsugranta.jpg
44

Process for setting compensation.
Role of compensation committee
The Compensation Committee is primarily responsible for establishing, approving and adjusting compensation arrangements for our NEOs, including our Chief Executive Officer, and for reviewing and approving corporate goals and objectives relevant to these compensation arrangements, evaluating executive performance and considering factors related to the performance of the Company, including accomplishment of our long-term business and financial goals. The Compensation Committee reviews the compensation of our executive officers, including our NEOs, on an annual basis, or more frequently in certain situations, to ensure the executives are properly incentivized, and makes adjustments as necessary. In determining base salaries, bonus targets and equity incentive awards for our NEOs, our Compensation Committee considers the following factors:
our performance in the previous year, based on financial and non-financial metrics;
the NEO’s historical compensation levels;
the NEO’s role, responsibilities and skills;
the proposed compensation packages for other NEOs (internal pay equity);
compensation trends and the market compensation for comparable positions;
individual performance as compared to our expectations and objectives;
our desire to drive short- and long-term results that are in the best interests of our stockholders; and
our outlook and operating plan for the upcoming year.
As part of this review, the Compensation Committee is provided with relevant information, such as the competitive market data described further below, to use as a reference when setting each individual compensation element and target total direct compensation levels.
Role of management
In carrying out its responsibilities, our Compensation Committee works with members of our management, including our Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Legal Officer, and other human resources, finance, and legal professionals. Typically, our management assists the Compensation Committee by providing information on corporate and individual performance and management’s perspective and recommendations on compensation matters. Our Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Legal Officer and other members of our human resources, finance and legal departments may attend meetings of the Compensation Committee to present information and answer questions. Our Chief Executive Officer may also make recommendations to the Compensation Committee regarding compensation for our NEOs, other than for himself, because of his daily involvement with our NEOs. Our Compensation Committee solicits and reviews our Chief Executive Officer’s recommendations as one of several factors in making compensation decisions, along with recommendations and market data obtained from our compensation consultant, and the Compensation Committee’s own independent judgment. No NEO participates directly in the final deliberations or determinations regarding their own compensation package.
Role of compensation consultant
The Compensation Committee is authorized to retain the services of executive compensation advisors, as it sees fit, in connection with oversight of our executive compensation program. With respect to the Compensation Committee's independent compensation consultant, the Compensation Committee conducts an annual assessment of the consultant’s performance and re-appoints the consultant each year. In mid-2019, the Compensation Committee re-appointed Compensia to advise on our executive compensation programs and practices and our executive compensation decisions for 2020 given its expertise in the technology industry and its knowledge of our peer companies. During mid-2019 and early 2020, Compensia provided the following services as requested by the Compensation Committee:
evaluated the efficacy of our existing compensation strategy and practices in supporting and reinforcing our long-term strategic goals relative to market norms;
reviewed and assessed our peer group of companies to understand competitive market compensation practices;
provided and analyzed compensation market data;
reviewed and assessed our current NEO compensation practices and equity profile relative to our peers;
image_151.jpg
2021 Proxy Statement45

provided information regarding executive retention strategies;
provided data regarding market practices for severance and change in control plans; and
reviewed and assessed whether our non-employee director compensation policy is appropriate for a publicly traded company, including providing compensation market data.
During 2020, Compensia did not perform work for the Company other than the services detailed above. The Compensation Committee assessed each of the independence factors established by the SEC and Nasdaq and concluded that the engagement of Compensia did not raise any conflict of interest with the Company or any of its directors or executive officers. Compensia attended certain Compensation Committee meetings and preparatory meetings with certain executive officers, as requested by the Compensation Committee or management.
In mid-2020, the Compensation Committee conducted a competitive process for the selection of a new compensation consultant, and in October, 2021, the Compensation Committee decided to engage Willis Towers Watson to advise the Compensation Committee regarding the Company's executive compensation programs and practices and its executive compensation decisions for 2021.
Compensation peer group
As part of its deliberations, the Compensation Committee considers competitive market data and related analysis on executive compensation levels and practices that is provided by its independent compensation consultant. In October 2019, our Compensation Committee reviewed comparative executive compensation data provided by the independent compensation consultant and identified our compensation peer group for 2020 compensation decisions based generally on the selection criteria described below.
Selection CriteriaCriteria Range
Revenue (last four quarters).3x – 3x the Company’s last four quarters of revenue as of September 2019
Market Capitalization.25x – 4x the Company’s 30-day average market cap as of September 2019
Revenue GrowthHigh
In general, the Compensation Committee believes that revenue is a more important factor in evaluating size of potential peer companies than market capitalization since market capitalization can fluctuate due to factors unrelated to a company’s underlying performance. In addition to the selection criteria noted above, the Compensation Committee sought to include U.S. headquartered companies that operate in the cloud-based SaaS or adjacent Internet software and services market. Potential peer group companies were evaluated based on the most recent data available as of September 2019. With the assistance of the independent compensation consultant, the Compensation Committee ultimately identified our peer group for 2020 compensation decisions, consisting of the following 19 companies.
Alarm.com
Benefitfocus
Chegg
Cornerstone OnDemand
Coupa Software
Eventbrite
Grubhub
Guidewire Software
Hubspot
Instructure
LivePerson
LogMeIn
New Relic
Paylocity Holdings
Pluralsight
Q2 Holdings
SVMK
Tenable Holdings
Zuora
This compensation peer group differed from our compensation peer group approved by the Compensation Committee for 2019 compensation decisions due to certain companies being removed because they were acquired or no longer deemed comparable in terms of market capitalization and other companies being added because they fell within the parameters identified by the Compensation Committee for our peer group as described above.
In performing the executive compensation assessment for 2020, the independent compensation consultant used market data that reflected a 75/25 blend of (1) compensation data from the peer group above and (2) Radford custom survey data for software companies with $500 million to $1 billion in annual revenues. Collectively, we refer to the peer group data and the Radford data as the “market data.”
We believe that peer group and other market comparisons are useful guidelines to measure the competitiveness of our compensation practices. The Compensation Committee has not adopted any formal benchmarking guidelines, but it generally uses the range of the 50th percentile to the 75th percentile of our peers as a reference point during the course of its deliberations. The Compensation Committee maintains discretion to set levels of executive compensation above or below peer levels based upon distinguishing factors such as our internal pay equity and compensation budget, individual performance and contribution to the Company, an executive’s level of experience and responsibilities, and comparability of roles within other peer companies.
46

Consideration of annual “say-on-pay” voting results
Our stockholders have the opportunity to cast an annual advisory vote on our executive compensation programs (“say-on-pay vote”). Our 2020 proxy statement described our executive compensation programs for fiscal year 2019 and the meaningful changes we implemented for 2020 based on feedback from our stockholders and the Compensation Committee’s consideration of best practices in corporate governance.
At the Company’s 2020 annual meeting of stockholders, the Company’s advisory vote to approve executive compensation (“say-on-pay vote”) for fiscal year 2019 garnered stockholder support of 98% of the shares present or represented by proxy. Given the strong level of support evidenced by last year’s say-on-pay vote, the Compensation Committee determined that our stockholders were generally supportive of the executive compensation philosophy and program set forth in our 2020 proxy statement, which described both our executive compensation programs for fiscal year 2019 and the meaningful changes we implemented for 2020 based on feedback from our stockholders and the Compensation Committee’s consideration of best practices in corporate governance.
Other compensation policies.
Compensation recovery policy
Our Board of Directors has adopted a compensation recovery (“clawback”) policy providing that, in the event of a restatement of financial results due to the material non-compliance by the Company with any financial reporting requirement under the federal securities laws, the Company may recover from any executive officer any incentive compensation erroneously paid or awarded in excess of what would have been paid under the accounting restatement. This policy covers any bonus, incentive payment or other cash compensation or equity-based award granted, earned, vested and/or received by an executive officer on or after the effective date of the policy and during the three year period preceding the date on which we are required to prepare the accounting restatement.
Executive stock ownership guidelines
In April 2020, we adopted stock ownership guidelines for our NEOs. Within five years from becoming subject to the guidelines our NEOs are required to own shares of our common stock with a value at least equal to the following:
Chief Executive Officer
image_1591a.jpg
3x annual base salary
Chief Financial Officer
image_1601a.jpg
2x annual base salary
Other Covered Executives (Including all other NEOs)
image_1611a.jpg
1x annual base salary
Shares counted towards meeting the ownership guidelines include (i) shares owned directly or indirectly, (ii) shares held by a qualifying trust, (iii) shares held by a 401(k) plan or other qualified pension or profit-sharing plan for the benefit of the executive and (iv) shares underlying vested restricted stock units where settlement of such shares has been deferred. Each executive remains subject to the stock ownership guidelines as long as they remain in their role. Exceptions to the guidelines may be made in the case of extraordinary circumstances, such as personal hardship, in the Nominating and Corporate Governance Committee’s sole discretion.
Employment arrangements
Please see “Potential Payments Upon Termination of Employment and in Connection with Change of Control Arrangements” for information regarding the severance provisions for our NEOs.
Anti-hedging and anti-pledging policies
Our insider trading policy provides that no one subject to the policy, which includes all Company officers, directors and employees, as well as consultants and contractors who may have access to inside information (each, an “Insider”) may engage in the purchase of financial instruments (including prepaid variable forward contracts, equity swaps, collars, and exchange funds), or other transactions that hedge or offset, or are designed to hedge or offset, any decrease in the market value of Company securities. Our insider trading policy further provides that no Insider may engage in hedging or monetization transactions involving our securities, pledge our securities as collateral for a loan, or hold our securities in a margin account.
image_151.jpg
2021 Proxy Statement47

Risk assessment
The Compensation Committee has reviewed the Company��s compensation programs for employees, including NEOs, and has concluded that these programs do not create risks that are reasonably likely to have a material adverse effect on the Company. In reaching this conclusion, the Compensation Committee considered the following factors:
The Company’s compensation programs are well-designed to encourage behaviors aligned with the long-term interests of stockholders;
The Company’s compensation programs include design features that reduce the likelihood of excessive risk taking, such as reasonable performance targets, capped incentive compensation payouts, a balance of cash and stock-based incentives;
The Company maintains policies to mitigate compensation risk, including stock ownership guidelines and a claw-back policy; and
The Compensation Committee exercises an appropriate level of independent oversight of compensation decisions and related risk.
Policy regarding 10b5-1 plans for directors and executive officers
We typically encourage our executive officers and members of our Board to adopt plans in accordance with Exchange Act Rule 10b5-1 for sales of securities which they beneficially own, and our Insider Trading Policy expressly provides that such individuals may not trade in our equity securities during “blackout” periods.
Compensation committee report*
The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with management and, based on such review and discussions, we recommended to the Board, and the Board approved that the Compensation Discussion and Analysis be included in this Proxy Statement.
Submitted by the Compensation Committee
JOHN M. LARSON (CHAIR)
ALEXIS MAYBANK
CORETHA M. RUSHING
*The Compensation Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other filing of 2U under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that 2U specifically incorporates the Compensation Committee Report by reference therein.
Compensation committee interlocks and insider participation.
No director who served on the Compensation Committee during 2020 is a former or current officer or employee of the Company or any of its subsidiaries. In addition, during the last completed fiscal year, none of our executive officers has served as a member of the board of directors or compensation committee of any other entity that has or has had one or more of its executive officers serving as a member of our Board or Compensation Committee.
48

Executive compensation tables
2020 summary compensation table.
The following table sets forth summary information regarding compensation earned during the years ended December 31, 2020, 2019 and 2018 by our NEOs. The following table includes all compensation earned by our NEOs for the respective periods, regardless of whether such amounts were actually paid during that period.
Name and
Principal Position
Year
Salary
($)
Bonus
($)
Stock
Awards
($)(1)
Option
Awards
($)(2)
Non-Equity
Incentive Plan
Compensation
($)(3)
All Other
Compensation
($)(4)
Total
($)
Christopher J. Paucek
Chief Executive Officer
2020649,9734,986,675792,0005,7006,434,348
2019557,0423,299,8792,749,9875,6006,612,508
2018541,2505,374,89510,624,956378,8753,66716,923,643
Paul S. Lalljie(5)
Chief Financial Officer
2020534,8082,493,317618,0005,7003,651,825
201989,735250,0004,999,9865,339,721
2018
Mark J. Chernis
Chief Operating Officer
2020534,8082,493,317618,0005,7003,651,825
2019444,6043,223,4771,449,9945,6005,123,675
2018249,8831,674,9041,674,964223,1253543,823,230
James Kenigsberg
Chief Technology Officer
2020425,7691,620,320344,4002,7152,393,204
2019403,3351,902,031874,9655,6003,185,931
2018385,625749,968749,962188,9565,5002,080,011
Matthew J. Norden
Chief Legal Officer
2020412,0841,206,449288,0005,5881,912,121
2019327,8771,094,946374,98574,8041,872,612
2018
(1)Amounts shown represent the grant date fair value for stock awards granted to the NEOs, calculated in accordance with ASC Topic 718. The grant date fair value of each market-PRSU is based on the probable outcome of the market-based performance conditions on the grant date and was determined using a Monte Carlo model that utilizes stock volatility, dividend yield and the Company’s TSR relative to the TSR of the companies in the Russell 3000 Index. For more information on the assumptions we used to calculate the grant date fair values for PRSUs containing market-based vesting conditions, see Note 11 to our audited consolidated financial statements included in our Annual Report on Form 10-K filed on February 25, 2021. Amounts shown for 2019 for Mr. Lalljie, Mr. Chernis, Mr. Kenigsberg and Mr. Norden include the one-time grant of PRSUs made in October 2019, as further described in the section entitled “Compensation Discussion and Analysis—Compensation of our Named Executive Officers—Long-Term Incentive Compensation—2019 PRSU Grant and Achievement” and PRSUs granted in lieu of the opportunity to earn 2019 cash bonuses, which were subject to financial performance conditions. The maximum potential values of the PRSUs, based on the closing price per share of our common stock on the grant date were: for Mr. Paucek, $4,649,962 for the PRSUs granted in January 2020 and $621,488 for the PRSUs granted in respect of our 2019 bonus plan; for Mr. Lalljie, $2,324,962 for the PRSUs granted in January 2020 and $1,999,995 for the PRSUs granted in October 2019; for Mr. Chernis, $2,324,962 for the PRSUs granted in January 2020, $2,899,971 for the PRSUs granted in October 2019 and $365,577 for the PRSUs granted in respect of our 2019 bonus plan; for Mr. Kenigsberg, $1,651,476 for the PRSUs granted in January 2020, $1,499,985 for the PRSUs granted in October 2019 and $313,088 for the PRSUs granted in respect of our 2019 bonus plan; and for Mr. Norden, $1,124,986 for the PRSUs granted in January 2020, $749,976 for the PRSUs granted in October 2019 and $276,943 for the PRSUs granted in respect of our 2019 bonus plan. The grant date fair value of each RSU and PRSU subject to financial performance conditions is based on the closing price of our stock on the date of grant.
(2)Amounts shown represent the grant date fair value for stock options granted to the NEOs, calculated in accordance with ASC Topic 718. The grant date fair value of each stock option is estimated based on the fair market value on the grant date using the Black-Scholes option pricing model. For more information on the assumptions used in calculating the grant date fair value of the options, see Note 11 to our audited consolidated financial statements included in our Annual Report on Form 10-K filed on February 25, 2021.
(3)Amounts shown represent the cash amounts paid under our bonus plans. See the section entitled “Compensation Discussion and Analysis—Compensation of our Named Executive Officers—Performance-Based Annual Bonuses” for additional information regarding the 2020 bonus payments.
(4)Amounts shown represent 401(k) matching contributions paid by us. For Mr. Norden, amounts shown for 2019 also include tuition reimbursement payments.
(5)Mr. Lalljie commenced employment on October 14, 2019. The amount shown in the 2019 “Bonus” column for Mr. Lalljie represents a one-time signing bonus paid to Mr. Lalljie in connection with his commencement of employment.
image_151.jpg
2021 Proxy Statement49

2020 grants of plan-based awards.
The following table sets forth certain information with respect to all plan-based awards granted to our NEOs during the 2020 fiscal year. All awards were issued under our 2014 Plan.
Estimated Possible Payouts
Under Non-Equity
Incentive Plan Awards(1)
Estimated Possible Payouts
Under Equity
Incentive Plan Awards(2)
All Other
Stock
Awards:
Number of
Shares of
Stock or
Units
(#)(3)
Grant Date
Fair Value
of Stock
and Option
Awards
($)(4)
Name
Grant
Type
Grant Date
Threshold
($)
Target
($)
Maximum
($)
Threshold
(#)
Target
(#)
Maximum
(#)
Christopher J. PaucekBonusN/A151,800660,0001,125,300
PRSUs01/29/202059,280118,561237,1222,661,694
RSUs01/29/2020118,5612,324,981
Paul S. LalljieBonusN/A118,450515,000878,075
PRSUs01/29/202029,64059,280118,5601,330,836
RSUs01/29/202059,2801,162,481
Mark J. ChernisBonusN/A118,450515,000878,075
PRSUs01/29/202029,64059,280118,5601,330,836
RSUs01/29/202059,2801,162,481
James KenigsbergBonusN/A66,010287,000489,335
PRSUs01/29/20203,8437,68715,374172,573
PRSUs01/29/202017,21034,42168,842772,751
RSUs01/29/202034,421674,996
Matthew J. NordenBonusN/A55,200240,000409,200
PRSUs01/29/202014,34228,68457,368643,956
RSUs01/29/202028,684562,493
(1)Amounts shown represent the threshold, target and maximum amounts that could be paid under our 2020 Bonus Plan, as discussed in the section entitled “Compensation Discussion and Analysis—Compensation of our Named Executive Officers—Performance-Based Annual Bonus.” Actual cash incentive awards earned in fiscal year 2020 by the NEO under our 2020 Bonus Plan are shown in the column titled "Non-Equity Incentive Plan Compensation" in the Summary Compensation Table.
(2)Represents PRSUs granted to the NEOs during 2020. Amounts shown represent the number of shares of common stock eligible to vest at threshold, target and maximum levels of performance. In January 2021, the Compensation Committee determined that the achievement percentage applicable for the first performance period of these PRSUs was 200%.
(3)Represents time-based RSUs granted to the NEOs during 2020, which vest annually over three years, subject to the NEO's continued employment through each applicable vesting date.
(4)Amounts shown represent the grant date fair value for PRSU and RSUs, as applicable, calculated in accordance with ASC Topic 718. The fair value of each RSU is based on the closing price of our common stock on the grant date. The fair value of each PRSU is based on the probable outcome of the market-based performance conditions on the grant date and was determined using a Monte Carlo model that utilizes stock volatility, dividend yield and the Company’s TSR relative to the TSR of the companies in the Russell 3000 Index. For more information on the assumptions we used to calculate the grant date fair values for PRSUs containing market-based vesting conditions, see Note 11 to our audited consolidated financial statements included in our Annual Report on Form 10-K filed on February 25, 2021.
50

Outstanding equity awards at 2020 fiscal year end.
The following table provides information about outstanding stock options and stock awards held by each of our NEOs as of December 31, 2020. These stock options were granted under our 2008 Plan and our 2014 Plan and these stock awards were granted under our 2014 Plan.
Option AwardsStock Awards
Number of Securities
Underlying Unexercised
Options
Option
Exercise
Price
($)
Option
Expiration
Date
  
Number of
Units That
Have Not
Vested
(#)(1)
Market
Value of
Units That
Have Not
Vested
($)(2)
Equity
Incentive
Plan Awards:
Number of
Unearned
Units That
Have Not
Vested
(#)(3)
Equity
Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Units That
Have Not
Vested
($)(2)
NameGrant DateExercisable
Unexercisable(1)
Christopher J. Paucek05/08/2013130,618— 5.7505/08/2023
11/26/2013175,000— 8.4510/04/2023
12/19/2013175,000— 8.4510/04/2023
03/06/2014157,350— 11.0003/06/2024
04/01/201580,515— 25.5204/01/2025
04/01/201690,862— 22.6704/01/2026
04/01/201757,4615,22439.6604/01/20277,565302,676
04/01/201846,93223,46784.0304/01/202816,364654,724
04/01/201872,900118,462(4)84.0304/01/202822,314(5)892,783
04/01/201934,59648,43572.0204/01/202928,6381,145,806
01/29/2020118,561(6)4,743,626237,1229,487,251
Paul S. Lalljie10/14/201939,239(7)1,569,95278,4763,139,825
10/14/2019117,716(7)4,709,817
01/29/202059,280(6)2,371,793118,5604,743,586
Mark J. Chernis01/17/201350,000— 5.7501/17/2023
04/11/20147,389— 12.9404/01/2024
04/01/20154,048— 25.5204/01/2025
04/05/20164,957— 23.0704/05/2026
04/04/20172,899— 39.6904/04/2027
05/22/201822,61711,30891.6405/22/20287,912316,559
05/22/20183,5091,75591.6405/22/20281,22849,132
04/01/201918,24225,53872.0204/01/202915,100604,151
10/01/2019118,9004,757,189
01/29/202059,280(6)2,371,793118,5604,743,586
image_151.jpg
2021 Proxy Statement51

Option AwardsStock Awards
Number of Securities
Underlying Unexercised
Options
Option
Exercise
Price
($)
Option
Expiration
Date
Number of
Units That
Have Not
Vested
(#)(1)
Market
Value of
Units That
Have Not
Vested
($)(2)
Equity
Incentive
Plan Awards:
Number of
Unearned
Units That
Have Not
Vested
(#)(3)
Equity
Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Units That
Have Not
Vested
($)(2)
NameGrant DateExercisable
Unexercisable(1)
James
Kenigsberg
07/14/201110,000— 3.0806/27/2021
02/13/201250,000— 3.0802/13/2022
02/28/20125,124— 3.0802/28/2022
02/25/201314,589— 5.7502/25/2023
03/06/201413,421— 11.0003/06/2024
04/01/201513,503— 25.5204/01/2025
04/01/201634,073— 22.6704/01/2026
04/01/201611,666— 22.6704/01/2026
04/01/201728,7302,61239.6604/01/20273,782151,318
04/01/201812,7996,40084.0304/01/20284,463178,565
04/01/201911,00715,41172.0204/01/20299,112364,571
10/01/201961,5002,460,615
01/29/202034,421(6)1,377,18479,0903,164,391
Matthew J.
Norden
11/26/20132,084— 8.4510/01/2023
03/06/20142,743— 11.0003/06/2024
01/02/2015914— 19.4801/02/2025
04/01/20151,752— 25.5204/01/2025
04/01/20164,985— 22.6704/01/2026
04/01/20178,4351,08839.6604/01/20271,57663,056
10/01/20171,14130156.0410/01/20271686,722
04/01/20186,3993,20084.0304/01/20282,23289,302
04/01/20194,7176,60572.0204/01/20293,905156,239
05/22/20191,229(8)49,172
10/01/201930,7481,230,227
01/29/202028,684(6)1,147,64757,3682,295,294
(1)Except as otherwise noted, (i) all stock options shown vest 25% on the first anniversary of their grant date, and the remaining 75% vest thereafter in 36 equal monthly installments, (ii) the expiration date of all stock options shown is 10 years after the grant date, (iii) each RSU vests as to 25% on the first, second, third and fourth anniversaries of its grant date and (iv) the vesting of each equity award is subject to the NEO's continued employment through each applicable vesting date.
(2)Amounts shown are determined by multiplying the number of units that have not vested by $40.01 (the closing price of our common stock on the last trading day of fiscal year 2020).
(3)Represents PRSUs granted pursuant to our 2014 Plan. The PRSUs granted in October 2019 are reported assuming the achievement of the maximum performance level for each of the applicable TSR performance periods. The shares underlying these PRSUs are eligible to vest based on the Company’s relative TSR as compared to the TSR of the companies that comprise the Russell 3000 Index, as measured over one, two and three year performance periods each commencing on October 1, 2019. See the section entitled “Compensation Discussion and Analysis—Compensation of our Named Executive Officers—Long-Term Incentive Compensation—2019 PRSU Grant and Achievement” for additional information about these awards. The PRSUs granted in January 2020 are reported assuming the achievement of the maximum performance level. The shares underlying these PRSUs are eligible to vest based on the Company’s relative TSR as compared to the TSR of the companies that comprise the Russell 3000 Index, as measured over a one-year performance period commencing on January 1, 2020. See the section entitled “Compensation Discussion and Analysis—Compensation of our Named Executive Officers—Long-Term Incentive Compensation—2020 Equity Awards” for additional information about these awards.
(4)The award vests in equal monthly installments over a seven-year period.
(5)The award vests in equal annual installments over a seven-year period.
(6)The award vest in equal annual installments over a three-year period.
(7)The award vests in equal annual installments on October 1, 2020, 2021 and 2022.
(8)The award vests 50% on May 22, 2021 and 50% on May 22, 2022.
52

2020 option exercises and stock vested.
The following table provides information about the exercise of stock options and vesting of stock awards for each of our NEOs during the year ended December 31, 2020.
Option AwardsStock Awards
NameNumber of
Shares Acquired
on Exercise
(#)
Value Realized
on Exercise
($)(1)(3)
Number of
Shares Acquired
on Vesting
(#)
Value Realized
on Vesting
($)(2)(3)
Christopher J. Paucek48,3011,602,27140,780756,469
Paul S. Lalljie117,7174,101,260
Mark J. Chernis69,5142,257,925
James Kenigsberg20,000590,40049,0621,494,520
Matthew J. Norden21,812680,225
(1)Amounts shown represent the value realized upon exercise of stock options calculated by multiplying (i) the difference between the closing price of our common stock on the date of exercise and the exercise price of the option award by (ii) the number of shares of common stock acquired upon exercise.
(2)Amounts shown represent the value realized upon vesting of the award calculated by multiplying (i) the number of shares of common stock that vested by (ii) the closing price of our common stock on the date of vesting.
(3)Not all of the shares acquired upon exercise of stock options or vesting of stock awards were sold by the NEOs. Therefore, NEOs may continue to be at risk for subsequent changes in the value of these shares.
Pension benefits.
Our executive officers, including our NEOs, did not participate in, or otherwise receive any benefits under, any defined benefit pension plan sponsored by us during the year ended December 31, 2020.
Nonqualified deferred compensation.
Our executive officers, including our NEOs, did not earn any nonqualified deferred compensation benefits from us during the year ended December 31, 2020.
Potential payments upon termination of employment and in connection with change of control arrangements.
Severance pay and change in control plan
On February 14, 2020, the Compensation Committee adopted a Severance Pay and Change in Control Plan (as amended, the “Severance Plan”) applicable to each of our NEOs. The Severance Plan was adopted to provide standardized severance benefits to current and future participants in the event of a participant’s termination without cause or resignation for good reason and supersedes any pre-existing severance benefits. Benefits under the Severance Plan are determined based on whether a participant is designated as a Tier I Participant, Tier II Participant or Tier III Participant. Mr. Paucek is designated as a Tier I Participant and each of Mr. Lalljie, Mr. Chernis, Mr. Norden, and Mr. Kenigsberg is a Tier II Participant.
Under the Severance Plan, in the event of termination of a NEO’s employment by the Company without “Cause” or, a resignation by the NEO for “Good Reason”, the NEO will receive, in addition to a prorated bonus for the year of termination (based on actual performance for the full-year):
(i)An amount equal to one times (or 1.5 times for Mr. Paucek) the sum of the NEO’s annual base salary plus target bonus; and
(ii)Payment or reimbursement of the full monthly cost for continued coverage for the NEO and the NEO’s eligible dependents under the Company’s group health plans pursuant to COBRA for up to 12 months following termination (or 18 months for Mr. Paucek).

image_151.jpg
2021 Proxy Statement53

If, however, a NEO’s employment is terminated by the Company without Cause or by the NEO for Good Reason during the three month period prior to a Change in Control or the 12 month period following a Change in Control, the NEO will receive, in lieu of the payments and benefits describe above, a prorated bonus for the year of termination (based on actual performance for the full year) and:
(i)An amount equal to 1.5 times (or 2 times for Mr. Paucek) the sum of the NEO’s annual base salary plus target annual bonus, generally payable in a lump sum; and
(ii)An amount equal to the product of 1.02, multiplied by 12 (or 18 for Mr. Paucek), multiplied by the monthly premium for the cost of insuring the NEO and the NEO’s eligible dependents under the Company’s group health plans in which the NEO participated immediately prior to the date of such termination, generally payable in a lump sum.
For purposes of the Severance Plan as applied to the NEO:
“Cause” generally means the occurrence of any of the following events: (i) such participant’s indictment for, or conviction or plea of guilty or nolo contendere to, any felony or any crime involving moral turpitude under the laws of the United States or any state thereof; (ii) such participant’s commission of, or participation in, a fraud or act of willful dishonesty against the Company, or any intentional and unlawful harassment or discrimination in the course of such participant’s employment with the Company; (iii) such participant’s intentional, material violation of any contract or agreement between such participant and the Company which (if curable) is not cured within fifteen (15) days of written notice by the Company to such participant; (iv) such participant’s intentional and unauthorized use or disclosure of confidential information, which results, or would reasonably be expected to result, in material harm to the Company or its affiliates; or (v) such participant’s gross misconduct in connection with the performance of his duties.
“Good Reason” generally means the occurrence of any of the following events without the participant’s express written consent: (i) the continual assignment of duties that are not commensurate in any material respect with such participant’s position, or a material diminution in such participant’s position, authority, reporting lines or responsibilities, including, without limitation, such participant ceasing to have the same status, offices, titles and seniority with the Company (or the Company’s successor in interest or its ultimate parent resulting from a change in control) or to be in charge of a principal business unit, division or function (such as sales, administration or finance) of the Company (or such successor or ultimate parent) in which such participant had been in charge immediately prior to such diminution; (ii) a material reduction in such participant’s annual base salary and/or annual target incentive opportunity; (iii) a relocation of such participant’s principal work location to a location that is thirty five (35) miles or more from Washington, DC and results in a material increase in such participant’s commute from his primary residence; or (iv) the Company’s material violation of any written contract or agreement between such participant and the Company, including the Severance Plan.
The payments pursuant to the Severance Plan are in addition to, and not in lieu of, any accrued but unpaid salary, bonuses and/or employee welfare and other benefits to which a NEO is entitled.
Any outstanding awards under any equity-based or other long-term performance incentive compensation plan or program of the Company will generally be subject to and treated in accordance with the terms and conditions of the applicable plan, program, and/or award agreement.
Severance Plan benefits are generally subject to the NEO’s timely execution, delivery, and non-revocation of a general release of claims and compliance with applicable restrictive covenants.
Change in control equity acceleration
The terms of option and time-based RSU award agreements under our 2014 Plan provide that options and time-based RSUs, respectively, granted to our NEOs will vest and become exercisable if their employment is terminated without cause or for good reason on or within 12 months after a change in control or if the awards are not assumed or substituted in the change in control on terms that preserve their intrinsic value. With respect to the PRSUs granted to our NEOs in October 2019, in the event of a change in control during the-three year performance period, a number of shares equal to (i) the prorated portion of the target PRSUs eligible to be earned during the applicable performance period multiplied by (ii) the applicable achievement percentage based on the Company’s TSR prior to the change in control using the Company’s stock price at such time, will be earned and will vest immediately. The remaining PRSUs will convert to time-based units that vest on the last day of the original performance period, subject to accelerated vesting upon termination without cause or for good reason on or within 12 months following the change in control or if the awards are not assumed or substituted in the change in control on terms that preserve their intrinsic value. With respect to the PRSUs granted to our NEOs in January 2020, in the event of a change in control, if the achievement percentage is 100% or higher, a number of shares equal to (i) the total number of PRSUs eligible to be earned for any performance period with an end date following the change of control multiplied by (ii) the applicable achievement percentage based on the Company’s TSR prior to the change in control using the Company’s stock price at such time, will be earned and will vest immediately. However, if the achievement percentage is lower than 100%, a number of shares equal to (i) the prorated portion of the target number of PRSUs eligible to be earned during the applicable performance
54

period multiplied by (ii) the applicable achievement percentage based on the Company’s TSR prior to the change in control using the Company’s stock price at such time, will be earned and will vest immediately. The remaining PRSUs will convert to time-based units that vest on the last day of the original performance period subject to accelerated vesting upon termination without cause or for good reason on or within 12 months following the change in control or if the awards are not assumed or substituted in the change in control on terms that preserve their intrinsic value.
The table below provides an estimate of the value of the compensation due to each of our NEOs in the events described below, assuming that the change in control or termination of employment was effective on December 31, 2020, under the conditions described above and assuming a per-share stock price of $40.01, the price of our common stock on that date. The actual amounts to be paid can only be determined at the time of the termination of employment or change in control, as applicable.
Involuntary
Termination
Change in Control Followed by
Involuntary Termination
NameCash
($)
Equity
($)
Total
($)
Cash
($)
Equity
($)(1)
Total
($)
Christopher J. Paucek1,685,587(2)— 1,685,587 2,016,299(4)44,820,41746,836,716 
Paul S. Lalljie1,053,725(3)— 1,053,725 1,311,699(5)17,336,93318,648,632 
Mark J. Chernis1,053,537(3)— 1,053,537 1,311,508(5)14,892,26316,203,771 
James Kenigsberg697,015(3)— 697,015 902,016(5)11,932,44312,834,459 
Matthew J. Norden655,043 (3)— 655,043 855,344 (5)5,849,5026,704,846 
(1)The value of accelerated vesting of stock options, RSUs and PRSUs is based on the market price of our common stock at December 31, 2020 of $40.01 per share less, in the case of options, the per share exercise prices of the stock options outstanding. The PRSUs granted in October 2019 and January 2020 are reported assuming an achievement percentage of 100%.
(2)Represents (i) 1.5x annual base salary, (ii) target annual bonus for 2020, and (iii) continued healthcare coverage pursuant to COBRA for 18 months.
(3)Represents (i) 1x annual base salary, (ii) target annual bonus for 2020, and (ii) continued healthcare coverage pursuant to COBRA for 12 months.
(4)Represents (i) 2x annual base salary, (ii) target annual bonus for 2020, and (iii) 1.02x the cost of continued healthcare coverage pursuant to COBRA for 18 months.
(5)Represents (i) 1.5x annual base salary, (ii) target annual bonus for 2020, and (iii) 1.02x the cost of continued healthcare coverage pursuant to COBRA for 12 months.
Securities authorized for issuance under equity compensation plans.
The following table provides certain information as of December 31, 2020, with respect to our equity compensation plans (after giving effect to shares issued and/or vesting on such date):
Equity Compensation Plan Information
Plan Category
Number of securities
to be issued
upon exercise of
outstanding options,
warrants and rights(1)
Weighted-average
exercise price of
outstanding
options,
warrants and
rights
Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in column(a))(2)
Equity compensation plans approved by
security holders(3)
3,916,867 $35.63 6,881,203 
Equity compensation plans not approved by security holders— — — 
Total3,916,867 6,881,203 
(1)In addition to options, warrants and rights, our 2014 Plan allows awards to be made in the form of shares of RSUs or other forms of equity-based compensation. As of December 31, 2020, 4,365,315 shares of the Company’s common stock were subject to outstanding RSUs and PRSUs (at the target level of performance for outstanding PRSUs) issued under our 2014 Plan. RSUs are not taken into account for purposes of determining the weighted average exercise price in the table above.
image_151.jpg
2021 Proxy Statement55

(2)This number reflects 6,214,809 shares available for future issuance under our 2014 Plan and 666,394 shares available for issuance under our 2017 Employee Stock Purchase Plan (the “ESPP”) as of December 31, 2020. No shares remain available for future issuance under our 2008 Plan. As of December 31, 2020, no shares were subject to outstanding purchase rights under the ESPP.
(3)Under the terms of our 2014 Plan, the number of shares of the Company’s common stock that may be issued under the 2014 Plan will automatically increase on January 1st of each year, for a period of ten years, from January 1, 2015 continuing through January 1, 2024, by 5% of the total number of shares of the Company’s common stock outstanding on December 31st of the preceding calendar year, or a lesser number of shares as may be determined by the Board.
CEO pay ratio disclosure
As required by Section 953(b) of Dodd Frank and Item 402(u) of Regulation S-K, we are providing the following information about the relationship of the annual total compensation of our “median employee” and the annual total compensation of Christopher J. Paucek, our Chief Executive Officer, during 2020. We consider the pay ratio specified to be a reasonable estimate, calculated in a manner intended to be consistent with Item 402(u) of Regulation S-K.
For 2020, our last completed fiscal year:
The estimated median of the annual total compensation of all employees of the Company (excluding the CEO) was $49,669;
The annual total compensation of our CEO, as reported in the Summary Compensation Table of Contentsthis proxy statement was $6,434,348; and

The ratio of the annual total compensation of our CEO to the median employee’s annual total compensation is 130:1. Note that we have a large number of temporary or seasonal employees that may teach a course or boot camp in one semester but are not permanent employees. Excluding these employees, the estimated median of the annual total compensation of all employees of the Company (excluding the CEO) was $67,385 and the ratio of the annual total compensation of our CEO to the median employee's annual total compensation is 95:1.
To determine the median of the annual total compensation of all employees of the Company (other than the CEO), the methodology and the material assumptions, adjustments and estimates that we used were as follows:
We selected December 31, 2020 as the date upon which we would identify our employee population and median employee.
Using our tax and payroll records, we determined that, as of December 31, 2020, our employee population consisted of approximately 6,606 employees globally, including active full-time, part-time, seasonal and temporary employees.
As permitted by SEC rules, we determined to exclude all of our employees located in Mexico and Australia, which constituted approximately 0.4% of our total employee population.
We used taxable compensation, as determined in each applicable employing jurisdiction, during the 2020 fiscal year as a consistently applied compensation measure to identify our median employee. In making this determination, we annualized the compensation of all permanent employees hired during 2020. For South African employees, we converted taxable compensation to U.S. dollars using the rand to dollar exchange rate in effect on December 31, 2020.
Once our median employee was identified in the manner described above, we calculated the annual total compensation of the median employee using the same methodology that we used to determine the annual total compensation of the CEO, as reported in the Summary Compensation Table of this proxy statement.
It should be noted that the SEC pay ratio disclosure rules allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their compensation practices. As such, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies may have different employment and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.
56


Audit matters.
Proposal three
Ratification of appointment of independent registered public accounting firm
The Audit Committee appointed KPMG LLP, independent registered public accounting firm, to audit the consolidated financial statements of the Company for the fiscal year ending December 31, 2021. As a matter of good corporate governance, the Company’s stockholders will be requested to ratify the Audit Committee’s selection at the Meeting. KPMG LLP has audited the Company’s consolidated financial statements since 2013.
Although there is no requirement that KPMG LLP’s appointment be terminated if the ratification fails, the Audit Committee will consider the appointment of other independent registered public accounting firms if the stockholders choose not to ratify the appointment of KPMG LLP. The Audit Committee may terminate the appointment of KPMG LLP as our independent registered public accounting firm without the approval of the stockholders whenever the Audit Committee deems such termination appropriate.
KPMG LLP has affirmed that they are not aware of any relationships between KPMG LLP and the Company that may reasonably be thought to bear on their independence.
A representative of KPMG LLP is expected to be present (virtually) at the Meeting. The representative will have the opportunity to make a statement if he or she desires to do so and is expected to be available to respond to appropriate stockholder questions at the Meeting.
image_010.jpg
THE BOARD OF DIRECTORS RECOMMENDS VOTING “FOR” THE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM.
Independent registered public accounting firm fees
Aggregate fees for professional services rendered by KPMG LLP for the years ended December 31, 2020 and 2019, were:
Type of Fee20202019
Audit Fees(1)
Annual audit$1,780,054$2,626,414
Statutory audits340,485313,763
Comfort letters309,617
Total Audit Fees2,430,1562,940,177
Audit-Related Fees
Tax Fees(2)
12,000
All Other Fees(3)
1,780
Total Fees$2,443,936$2,940,177
(1)Audit fees consisted of work performed in connection with the audit of our consolidated financial statements and internal controls included in our registration statements on Form S-3, our Annual Reports on Form 10-K, the reviews of the unaudited quarterly financial statements included in our Quarterly Reports on Form 10-Q and statutory audit fees in overseas jurisdictions.
(2)Tax fees consisted of services related to tax planning and advisory services, tax consultations and tax compliance services.
(3)All other fees consisted of products and services related to an online accounting research tool.
image_151.jpg
2021 Proxy Statement57

AUDIT COMMITTEE REPORT*

MATTERS

Pre-approval of audit and permissible non-audit services
The Audit Committee has established in its charter a policy that every engagement of the Company’s independent registered public accounting firm to perform audit or permissible non-audit services on behalf of the Company or any of its subsidiaries requires pre-approval from the Audit Committee or its designee before such independent registered public accounting firm is engaged to provide those services. Under this policy, the Audit Committee may provide pre-approval for a particular defined task or scope of work, subject to a specific budget and for up to one year. The Audit Committee may also delegate pre-approval authority to one or more of the Audit Committee’s members, and the Audit Committee has delegated to the Chair of the Audit Committee the authority to pre-approve services (other than the annual engagement) provided that any pre-approval decisions are reported to the Audit Committee at the next scheduled meeting. Our independent registered public accounting firm may not be retained to perform the non-audit services specified in Section 10A(g) of the Exchange Act. All fees described in the table above were approved by the Audit Committee.
Audit committee report*
The Board has ultimate authority and responsibility for effective corporate governance, including the role of oversight of the management of 2U. The Audit Committee'sCommittee’s purpose is to assist the Board in fulfilling its responsibilities to the Company and its stockholders by overseeing the accounting and financial reporting processes of 2U, the audits of 2U's2U’s consolidated financial statements and the qualifications, selection and performance of the Company'sCompany’s independent registered public accounting firm.

The Audit Committee reviews our financial reporting process on behalf of the Board. The Audit Committee relies on the expertise and knowledge of management and the independent auditor in carrying out its oversight responsibilities. Management has the primary responsibility for establishing and maintaining effective systems of internal and disclosure controls, for preparing financial statements, and for the public reporting process. KPMG LLP, 2U's2U’s independent registered public accounting firm, for 2015, is responsible for expressing opinions on the conformity of the Company'sCompany’s audited financial statements with generally accepted accounting principles and on our internal controlscontrol over financial reporting.

With respect to the fiscal year ended December 31, 2015,2020, the Audit Committee, among other things: oversaw the integrity of the Company'sCompany’s financial statements and financial reporting processes, oversaw compliance with legal and regulatory requirements, reviewed the external auditors'auditors’ qualifications and independence (including auditor rotation), and evaluated the external auditors'auditors’ performance.

The Audit Committee has reviewed and discussed with management and KPMG LLP the audited consolidated financial statements for the year ended December 31, 2015.2020. The Audit Committee also discussed with KPMG LLP all matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board.Board and the Securities and Exchange Commission. In addition, the Audit Committee has received from KPMG LLP the written disclosures and letter required by the applicable requirements of the Public Company Accounting Oversight Board regarding KPMG LLP'sLLP’s communications with the Audit Committee concerning independence, and the Audit Committee has had discussions with KPMG LLP regarding its independence from the Company and its management.

Based on the reviews and discussions described above, the Audit Committee recommended to our Board, and the Board approved, inclusion of the audited consolidated financial statements for the fiscal year ended December 31, 20152020 in our Annual Report on Form 10-K for 2015the year ended December 31, 2020 for filing with the SEC. The Audit Committee and the Board have selected KPMG LLP as the Company'sCompany’s independent accountantregistered public accounting firm for fiscal year 2016.

2021.

Submitted by the Audit CommitteeSubmitted by the Audit Committee
ROBERT M. STAVIS (CHAIR)
EARL LEWIS
PAUL A. MAEDER
GREGORY K. PETERS
*
Sallie L. Krawcheck (Chairperson)
Mark J. Chernis
Michael T. Moe


*
The Audit Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other filing of 2U under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that 2U specifically incorporates the Audit Committee Report by reference therein.
58


Stockholder Proposal.
Proposal four
Stockholder proposal to elect each director annually
In accordance with SEC rules, we have set forth below a stockholder proposal, along with the supporting statement of the stockholder proponent, for which we and our Board accept no responsibility. The stockholder proposal is required to be voted upon at the Meeting only if properly presented at the Meeting. As explained below, our Board has decided not to oppose the stockholder proposal and makes no voting recommendation to stockholders.
The Company has been notified that James McRitchie, 9295 Yorkship Court, Elk Grove, California 95758, the beneficial owner of at least $2,000 in market value of the Company’s common stock on the date the proposal was submitted and for at least the preceding twelve months, intends to present the following proposal at the Meeting. Mr. McRitchie has authorized John Chevedden to act on his behalf regarding the proposal:
RESOLVED: 2U Inc. (“Company”) shareholders ask that our Company take all the steps necessary to reorganize the Board of Directors into one class with each director subject to election each year for a one-year term.
Arthur Levitt, former Chairman of the Securities and Exchange Commission said, “In my view it’s best for the investor if the entire board is elected once a year. Without annual election of each director shareholders have far less control over who represents them.”
Almost 90% of S&P 500 and Fortune 500 companies, worth more than one Trillion dollars have adopted this important proposal topic since 2012. Annual elections are widely viewed as a corporate governance best practice. Annual election of each director could make directors more accountable, and thereby contribute to improved performance and increased company value.
Shareholder resolutions on this topic won 14 of 15 votes at companies in 2019 and 2020, according to data compiled by ProxyInsight as of November 20, 2020, most by a wide margin.
According to one of our largest shareholders, BlackRock: “Directors should be elected annually to discourage entrenchment and allow shareholders sufficient opportunity to exercise their oversight of the board.” Vanguard generally votes for proposals to declassify an existing board and votes against management or shareholder proposals to create a classified board.
According to Equilar, “A classified board creates concern among shareholders because poorly performing directors may benefit from an electoral reprieve. Moreover, a fraternal atmosphere may form from a staggered board that favors the interests of management above those of shareholders. Since directors in a declassified board are elected and evaluated each year, declassification promotes responsiveness to shareholder demands and pressures directors to perform to retain their seat. Notably, proxy advisory firms ISS and Glass Lewis both support declassified structures.”
This proposal should also be evaluated in the context of our Company’s overall corporate governance as of the date of this submission: Shareholders cannot call special meetings. Shareholders have no right to act by written consent. At our 2018 annual meeting, 88.6% of shares were voted in favor of director nominees be elected by the affirmative vote of the majority of votes cast, with a plurality vote standard retained for contested director elections, that is, when the number of director nominees exceeds the number of board seats.
Table
image_151.jpg
2021 Proxy Statement59


Our board is locked into an outdated governance structure that reduces accountability to shareholders, increasing the likelihood of stagnation. We should not risk Zombies on Board: Investors Face the Walking Dead (https://www.msci.com/www/blog-posts/zombies-on-board-investorsface/02161045315).
Please vote for: Elect Each Director Annually – Proposal Four
pg66_graphicxelecteachdirea.jpg
THE BOARD OF DIRECTORS MAKES NO RECOMMENDATION TO STOCKHOLDERS REGARDING THIS PROPOSAL
The Board has considered the stockholder proposal relating to declassification of Contents

Principal Accountant Feesthe Board, and Services

has decided not to oppose the proposal and to make no voting recommendation to stockholders. The Audit Committeeproposal, which is advisory in nature, would constitute a recommendation to the Board if approved by stockholders. The Board recognizes that board classification is a controversial topic and believes that there are valid arguments in favor of, and in opposition to, classified boards. The Board wants to use this proposal to provide an opportunity for stockholders to express their views on this subject without being influenced by any recommendation the Board might take.

Supporters of classified boards contend, among other things, that a classified board can:
promote stability and continuity of leadership, since at any given time, there are experienced directors serving on the board who are familiar with the company, its business and its long-term strategic goals;
enhance a board’s ability to respond to takeover bids by making it more difficult for an unsolicited bidder to gain control of a company;
enhance the independence of non-management directors by providing them a longer assured term of office, thereby insulating them from pressures from special interest groups; and
remain accountable to stockholders in that stockholders have the opportunity to evaluate and elect a portion of the board on an annual basis and all directors are required to uphold their fiduciary duties to the company and its stockholders.
Opponents of classified boards often make arguments such as those set forth in the proponent’s supporting statement.
For the foregoing reasons, the Board has decided not to oppose the stockholder proposal and makes no voting recommendation to stockholders regarding Proposal 4, the stockholder proposal to elect each director annually. The Board will take into consideration the views of stockholders on the proposal when determining whether to put forth a management proposal by the Company to amend the Company’s amended and restated certificate of incorporation to declassify the Board at a subsequent meeting of stockholders.
60


Security ownership of certain beneficial owners and management.
The following table sets forth the beneficial ownership of our Boardcommon stock as of April 1, 2021 by:
each person, or group of affiliated persons, who is responsibleknown by us to beneficially own more than 5% of our common stock;
each of our Named Executive Officers;
each of our directors; and
all of our current executive officers and directors as a group.
We have determined beneficial ownership in accordance with the rules of the SEC. These rules generally attribute beneficial ownership of securities to persons who possess sole or shared voting power or investment power with respect to those securities. In addition, the rules include shares of common stock issuable pursuant to the exercise of stock options or warrants that are either immediately exercisable or exercisable on or before May 31, 2021, which is 60 days after April 1, 2021. These shares are deemed to be outstanding and beneficially owned by the person holding those options or warrants for the purpose of computing the percentage ownership of that person, but they are not treated as outstanding for the purpose of computing the percentage ownership of any other person. For certain stockholders, the percentage ownership assumes the exercise of options. Unless otherwise indicated, the persons or entities identified in this table have sole voting and investment power with respect to all shares shown as beneficially owned by them, subject to applicable community property laws.
Except as otherwise noted below, the address for persons listed in the table is c/o 2U, Inc., 7900 Harkins Road, Lanham, Maryland 20706.
Name of Beneficial OwnerSharesPercentage
Principal Stockholders:
ARK Investment Management LLC(1)
13,261,57717.9 %
Sumitomo Mitsui Trust Holdings, Inc. / Nikko Asset Management Americas, Inc.(2)
6,272,3708.5 %
The Vanguard Group(3)
6,223,7338.4 %
Arrowmark Colorado Holdings, LLC(4)
6,008,9188.1 %
Wellington Management Group LLP(5)
4,483,2126.1 %
Executive Officers and Directors
Christopher J. Paucek(6)
1,432,011 1.9 %
Paul S. Lalljie(7)
150,938 *
Mark J. Chernis(8)
293,901 *
James Kenigsberg(9)
306,647 *
Matthew J. Norden(10)
95,489 *
John M. Larson(11)
239,227 *
Edward S. Macias(12)
51,557 *
Paul A. Maeder(13)
125,757 *
Robert M. Stavis(14)
224,983 *
Timothy M. Haley(15)
78,377 *
Sallie L. Krawcheck(16)
72,233 *
Earl Lewis(17)
59,324 *
Coretha M. Rushing(18)
27,760 *
Valerie B. Jarrett(19)
17,279 *
Gregory K. Peters(20)
111,196 *
Alexis Maybank(21)
14,525 *
All current directors and executive officers as a group (17 persons)3,319,749 4.5 %
*Represents beneficial ownership of less than 1%.
image_151.jpg
2021 Proxy Statement61

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
(1)Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 16, 2021 by ARK Investment Management LLC (“ARK”). According to its Schedule 13G filing, ARK has sole dispositive power with respect to 13,261,577 shares of our common stock, shared dispositive power with respect to 0 shares of our common stock, sole voting power with respect to 11,265,301 shares of our common stock and shared voting power with respect to1,396,560 shares of our common stock. The principal business address of ARK is 3 East 28th Street, 7th Floor, New York, NY 10016.
(2)Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 5, 2021 by Sumitomo Mitsui Trust Holdings, Inc. (“SMTH”) and Nikko Asset Management Co. Ltd (“NAM”). According to its Schedule 13G filing, SMTH and NAM have sole dispositive power with respect to 0 shares of our common stock, shared dispositive power with respect to 6,272,370 shares of our common stock, sole voting power with respect to 0 shares of our common stock and shared voting power with respect to 6,272,370 shares of our common stock. The principal business address of SMTH is 1-4-1 Marunouchi, Chiyoda-ku, Tokyo 100-8233, Japan and the principal business address of NAM is Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6242, Japan.
(3)Beneficial ownership information is based on a Schedule 13G/A filed with the SEC on February 10, 2021 by The Vanguard Group (“Vanguard”). According to its Schedule 13G filing, Vanguard has sole dispositive power with respect to 6,115,937 shares of our common stock, shared dispositive power with respect to 107,796 shares of our common stock, sole voting power with respect to 0 shares of our common stock and shared voting power with respect to 50,450 shares of our common stock. The principal business address of Vanguard is 100 Vanguard Blvd., Malvern, PA 19355.
(4)Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 16, 2021 by ArrowMark Colorado Holdings, LLC (“ArrowMark”). According to its Schedule 13G filing, ArrowMark has sole dispositive power with respect to 6,008,918 shares of our common stock, shared dispositive power with respect to 0 shares of our common stock, sole voting power with respect to 6,008,918 shares of our common stock and shared voting power with respect to 0 shares of our common stock. The principal business address of ArrowMark is 100 Fillmore Street, Suite 325, Denver, CO 80206.
(5)Beneficial ownership information is based on a Schedule 13G filed with the SEC on February 4, 2021 by Wellington Management Group LLP (“Wellington”), Wellington Group Holdings LLP (“Wellington Holdings”), Wellington Investment Advisors Holdings LLP (“Wellington Advisors”) and Wellington Management Company LLP (“Wellington Company”). According to its Schedule 13G filing, each of Wellington, Wellington Holdings and Wellington Advisors has sole dispositive power with respect to 0 shares of our common stock, shared dispositive power with respect to 4,483,212 shares of our common stock, sole voting power with respect to 0 shares of our common stock and shared voting power with respect to 3,889,271 shares of our common stock, and Wellington Company has sole dispositive power with respect to 0 shares of our common stock, shared dispositive power with respect to 4,216,424 shares of our common stock, sole voting power with respect to 0 shares of our common stock and shared voting power with respect to 3,849,200 shares of our common stock. The principal business address of Wellington is 280 Congress Street, Boston, MA 02210.
(6)Shares beneficially owned consist of (a) 378,180 shares of common stock held by Mr. Paucek directly and (b) 1,053,831 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(7)Shares beneficially owned consist of (a) 150,938 shares of common stock held by Mr. Lalljie directly and (b) 0 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(8)Shares beneficially owned consist of (a) 196,598 shares of common stock held by Mr. Chernis directly and (b) 97,303 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(9)Shares beneficially owned consist of (a) 104,371 shares of common stock held by Mr. Kenigsberg directly and (b) 202,276 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(10)Shares beneficially owned consist of (a) 57,671 shares of common stock held by Mr. Norden directly and (b) 36,589 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(11)Shares beneficially owned consist of (a) 78,119 shares of common stock held by Mr. Larson directly, (b) 23,197 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021, and (c) 137,911 shares of common stock held by Triumph Capital, LLC (“Triumph”). Mr. Larson is the sole member of Triumph and may be deemed to have beneficial ownership of the shares held by Triumph.
(12)Shares beneficially owned consist of (a) 33,625 shares of common stock held by Mr. Macias directly and (b) 17,932 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(13)Shares beneficially owned consist of (a) 62,614 shares of common stock held by Mr. Maeder directly, (b) 23,197 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021, and (c) 39,946 shares of common stock held by Altaheide LLC (“Altaheide”). Mr. Maeder may be deemed to have beneficial ownership of the shares held by Altaheide.
(14)Shares beneficially owned consist of (a) 130,339 shares of common stock held by Mr. Stavis directly, (b) 35,707 shares of common stock held by Stavis Ventures II, LLC (“Stavis Ventures”), (c) 35,740 shares of common stock held by Stavco Venture Holdings LLC (“Stavco Venture Holdings”), and (d) 23,197 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021. Stavis Ventures is controlled by Mr. Stavis and Stavco Venture Holdings is controlled by Mr. Stavis' spouse. Mr. Stavis disclaims beneficial ownership of the shares held by Stavis Ventures and Stavco Venture Holdings, except to the extent of his pecuniary interest therein.
62

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
(15)Shares beneficially owned consist of (a) 16,562 shares of common stock held by Mr. Haley directly, (b) 43,530 shares of common stock held by the Haley-McGourty Family Trust U/D/T 9/27/96 (the “Haley Trust”), (c) 6,827 shares of common stock held by Haley-McGourty Partners (“Haley Partners”), and (d) 11,458 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021. Mr. Haley may be deemed to have beneficial ownership of the shares held by the Haley Trust and Haley Partners.
(16)Shares beneficially owned consist of (a) 31,425 shares of common stock held by Ms. Krawcheck directly and (b) 40,808 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(17)Shares beneficially owned consist of (a) 18,516 shares of common stock held by Mr. Lewis directly and (b) 40,808 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(18)Shares beneficially owned consist of (a) 16,265 shares of common stock held by Ms. Rushing directly and (b) 11,495 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(19)Shares beneficially owned consist of (a) 12,070 shares of common stock held by Ms. Jarrett directly and (b) 5,209 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(20)Shares beneficially owned consist of (a) 106,609 shares of common stock held by Mr. Peters directly and (b) 4,587 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
(21)Shares beneficially owned consist of (a) 11,003 shares of common stock held by Ms. Maybank directly and (b) 3,522 shares of common stock underlying options that are currently exercisable or will be exercisable within 60 days of April 1, 2021.
We know of no arrangements, the operation of which may at a subsequent date result in the change of control of the Company.
Delinquent section 16(a) reports
Section 16(a) of the Exchange Act requires our executive officers, directors and persons who beneficially own more than 10% of a registered class of our equity securities to file with the SEC reports of ownership and changes in ownership of the Company’s equity securities. Executive officers, and beneficial owners of greater than 10% of our outstanding securities are required by SEC regulations to provide us with copies of all Section 16(a) forms that they file. Based solely on review of the copies of such forms furnished to us and written representations from our executive officers and directors that no other reports were required, we believe that through December 31, 2020, all of our executive officers, directors and greater than 10% beneficial owners complied with all Section 16(a) filing requirements applicable to them.
image_151.jpg
2021 Proxy Statement63


Questions and answers about these proxy materials and voting.
What is the purpose of the Meeting?
At the Meeting, stockholders will consider and vote on the following matters:
To elect four Class I directors, nominated by the Board, to serve on the Board until the Company’s 2024 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal;
To approve, on a non-binding advisory basis, the compensation of the Company’s Named Executive Officers;
To ratify the appointment oversightof KPMG LLP as the Company’s independent registered public accounting firm for the 2021 fiscal year;
To consider a stockholder proposal to elect each director annually, if properly presented at the meeting; and evaluation
To transact such other business as may properly come before the Meeting or any adjournment thereof.
These proxy solicitation materials are being sent to our stockholders on or about April 19, 2021.
Why did I receive a notice in the mail regarding the Internet availability of proxy materials instead of a full set of proxy materials?
We are pleased to take advantage of the SEC rule that allows companies to furnish their proxy materials over the Internet. Accordingly, we have sent our stockholders of record and beneficial owners a notice regarding Internet availability of proxy materials. Instructions on how to access the proxy materials over the Internet or to request a paper copy may be found in the Notice. In addition, stockholders may request to receive proxy materials in printed form by mail on an ongoing basis. A stockholder’s election to receive proxy materials by mail will remain in effect until the stockholder terminates such election.
Why is this Meeting being held virtually?
Due to the continuing impact of the coronavirus pandemic (COVID-19), the Company is holding its Meeting in an online format. In addition, we believe that hosting the Meeting online enables increased attendance and participation from locations around the world, reduces costs and aligns with the Company’s broader sustainability goals. The virtual meeting has been designed to provide the same rights to participate as you would have at an in-person meeting.
How can I get electronic access to the proxy materials?
You can view the proxy materials on the Internet at: www.proxyvote.com. Please have your 16-digit control number available. Your 16-digit control number can be found on your Notice. If you requested and received a paper copy of your proxy materials, your 16-digit control number can be found on your proxy card.
Our proxy materials are also available on our Investor Relations website at: http://investor.2u.com. References to our website in this proxy statement are not intended to function as hyperlinks, and the information contained on our website is not intended to be incorporated into this proxy statement.
Who is entitled to vote at the Meeting?
The Board has determined that those stockholders who are recorded in our record books as owning shares of the Company’s common stock, par value $0.001 per share, as of the close of business on April 9, 2021, are entitled to receive notice of and to vote at the Meeting. As of the record date, there were 74,404,008shares issued and outstanding. Each share of our common stock that you owned on the record date entitles you to one vote on each matter that is voted on at the Meeting. Your shares may be (1) held directly in your name as the stockholder of record and/or (2) held for you as the beneficial owner through a broker, bank or other nominee. Our common stock is our only class of outstanding voting securities.
What is the difference between holding shares as a stockholder of record and as a beneficial owner?
Many of our stockholders hold their shares through a broker, bank or other nominee rather than directly in their own name. As summarized below, there are some distinctions between shares held of record and those owned beneficially.
Stockholder of Record
If your shares are registered directly in your name with our transfer agent, American Stock Transfer & Trust Company (“AST”), you are considered the stockholder of record with respect to those shares. As the stockholder of record, you have the right to grant your voting proxy directly to us or to vote in person (virtually) at the Meeting.
64

QUESTIONS AND ANSWERS ABOUT THESE PROXY MATERIALS AND VOTING
Beneficial Owner
If your shares are held in a stock brokerage account or by a bank or other nominee, you are considered the beneficial owner of shares held in “street name,” and your broker, bank or nominee is considered the stockholder of record with respect to those shares. As the beneficial owner, you have the right to direct your broker on how to vote your shares and are also invited to attend the Meeting. However, because you are not the stockholder of record, you may not vote these shares in person (virtually) at the Meeting unless you obtain a signed proxy from the record holder giving you the right to vote the shares. Your broker, bank or nominee, as the stockholder of record, has enclosed or provided a voting instruction card for you to use in directing the broker, bank or nominee how to vote your shares, or, if permitted by your broker, bank or nominee, you may be able to use the Internet or telephone to provide voting instructions. If you do not provide the stockholder of record with voting instructions, your shares may constitute broker non-votes. The effect of broker non-votes is more specifically described in “What vote is required to approve each item?” below.
What do I need to attend the virtual Meeting?
We will be hosting our Meeting via live webcast. Stockholders can attend the Meeting online at: www.virtualshareholdermeeting. com/TWOU2021. The webcast will begin at 3:00 p.m., Eastern Time. We encourage you to access the Meeting prior to the start time. Online check-in will begin at 2:45 p.m., Eastern Time, and you should allow approximately 15 minutes for the online check-in procedures. In order to participate in the Meeting, you will need the 16-digit control number located on your Notice, on your proxy card or on the instructions that accompanied your proxy materials. Additional rules of conduct regarding the Meeting may be provided during the Meeting.
How can I submit a question at the Meeting?
If you would like to submit a question for the Meeting, you may do so at: www.virtualshareholdermeeting.com/ TWOU2021, by typing your question into the dialog box provided at any point during the Meeting (until the floor is closed to questions).
What if I have technical difficulties or trouble accessing the Meeting?
If you encounter any technical difficulties with accessing the virtual Meeting, please call the technical support number that will be posted on the Meeting website log-in page.
How do I vote?
Whether you hold shares directly as the stockholder of record or beneficially in street name, you may direct your vote without attending the Meeting. You may vote by granting a proxy or, for shares held in street name, by submitting voting instructions to your broker, bank or nominee.
Please refer to the summary instructions below and those included on your proxy card and in the Notice or, for shares held in street name, the voting instruction card included by your broker, bank or nominee.
Stockholder of Record
If you are a stockholder of record, the Notice instructs you as to how (i) you may access and review all of the proxy materials on the Internet, (ii) you may submit your proxy, and (iii) to receive paper copies of the proxy materials if you wish. No printed materials will be available unless you specifically request them by following the instructions in the “Notice Regarding the Availability of Proxy Materials.”
image_151.jpg
2021 Proxy Statement65

QUESTIONS AND ANSWERS ABOUT THESE PROXY MATERIALS AND VOTING
image_1641a.jpg
Vote by mail
You may vote by mail by marking, signing and dating your proxy card and mailing it in the pre-addressed envelope. If the pre-addressed envelope is missing, please mail your completed proxy card to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. If you provide specific voting instructions, your shares will be voted as you instruct, unless you validly revoke your proxy. Broadridge must receive your proxy card no later than June 02, 2021, the day before the Meeting, for your proxy and your vote to be counted. If you sign and return your proxy card but you do not specify how you want to vote your shares, we will vote them as recommended by the Board, if applicable, which is set forth above. The Board has not recommended a vote for Proposal 4, which means that your shares will not be voted in respect of Proposal 4 if you do not indicate how your shares should be voted. We do not currently anticipate that any other matters will be presented for action at the Meeting. If any other matters are properly presented for action, the persons named on your proxy will vote your shares on these other matters in their discretion, under the discretionary authority you have granted to them in your proxy.
image_1651a.jpg
Vote by Internet
To vote via the Internet before the Meeting, log on to: www.proxyvote.com and follow the instructions on the Notice or proxy card. We permit Internet proxy voting to allow you to vote your shares online, with procedures designed to ensure the authenticity and correctness of your proxy vote instructions. You must submit your Internet proxy before 11:59 p.m., Eastern Time on June 2, 2021, the day before the Meeting, for your proxy and your vote to be counted. Please be aware that you must bear any costs associated with your Internet access, such as usage charges from Internet access providers and telephone companies. You may also vote during the Meeting at: www.virtualshareholdermeeting.com/TWOU2021 by using the 16-digit control number on your Notice or proxy card.
image_1661a.jpg
Vote by telephone
To vote via telephone call the toll-free number on your Notice or proxy card. Telephone voting is available 24 hours per day until 11:59 p.m., Eastern Time on June 2, 2021, the day before the meeting.
Beneficial Owner
If you hold shares through a broker, bank or nominee in street name, you will need to follow the voting instructions provided by your broker, bank or nominee. Many brokers, banks or nominees offer the option to vote by the Internet or telephone. The availability of Internet and telephone voting for beneficial owners will depend on the voting process of your broker, bank or other holder of record. Therefore, we recommend that you follow the voting instructions you receive.
If you own shares in street name through a broker, bank or nominee and you do not provide instructions to your broker, bank or nominee on how to vote your shares, your broker, bank or nominee has discretion to vote these shares on certain “routine” matters, including the ratification of the appointment of KPMG LLP as our independent registered public accounting firm. The Audit Committee hasHowever, on non-routine matters, such as the soleelection of directors and direct authority to engage, appoint and replace our independent auditors. In addition, the Audit Committee has established in its charterapproval, on a policy that every engagementnon-binding advisory basis, of the Company'scompensation of the Company’s NEOs, your broker must receive voting instructions from you because it does not have discretionary voting power for these proposals. Therefore, it is important that you provide voting instructions to your broker, bank or other nominee. So long as the broker has discretion to vote on at least one proposal, these “broker non-votes” are counted toward establishing a quorum.
Can I change my vote after I submit my proxy or voting instructions?
Yes. If you hold shares directly as the stockholder of record, even after you have submitted your proxy, you may change your vote at any time prior to the close of voting at the Meeting by:
filing with our Corporate Secretary at 7900 Harkins Road, Lanham, Maryland 20706 a signed, original written notice of revocation dated later than the proxy you submitted;
submitting a duly executed proxy card bearing a later date; or
voting again via the Internet, including during the Meeting.
If you grant a proxy, you are not prevented from attending the Meeting (virtually) and voting via Internet at the Meeting. However, your attendance at the Meeting will not by itself revoke a proxy that you have previously granted; you must vote via Internet at the Meeting to revoke your proxy.
If your shares are held in a stock brokerage account or by a bank or other nominee, you may revoke your voting instructions by following the instructions provided by your broker, bank or nominee.
All shares that have been properly voted and not revoked will be voted at the Meeting.
66

QUESTIONS AND ANSWERS ABOUT THESE PROXY MATERIALS AND VOTING
Is there a list of stockholders entitled to vote at the Meeting?
A complete list of stockholders entitled to vote at the Meeting will be available for examination by the Company’s stockholders for any purpose germane to the Meeting for a period of ten days prior to the Meeting during regular business hours, at the Company’s principal place of business at 7900 Harkins Road, Lanham, Maryland 20706. If our headquarters are closed for health and safety reasons related to the coronavirus (COVID-19) pandemic during such period, the list of stockholders will be made available for inspection upon request via email to: investorinfo@2u.com subject to our satisfactory verification of stockholder status. During the Meeting, the list of stockholders will be made available at: www.virtualshareholdermeeting.com/TWOU2021.
What constitutes a quorum to transact business at the Meeting?
Before any business may be transacted at the Meeting, a quorum must be present. The presence at the Meeting, in person (virtually) or by proxy, of the holders of a majority of the outstanding shares of stock entitled to vote will constitute a quorum. At the close of business on the record date, 74,404,008 shares were issued and outstanding. Proxies received but marked as abstentions and broker non-votes will be included in the calculation of the number of shares considered to be present at the Meeting for purposes of a quorum.
What is the recommendation of the Board of Directors?
Our Board recommends a vote “FOR” the election of each of the four Class I directors, nominated by the Board, to serve on the Board until the Company’s 2024 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal; “FOR” the approval, on a non-binding advisory basis, of the compensation of the Company’s Named Executive Officers and “FOR” the ratification of the appointment of KPMG LLP as the Company’s independent registered public accounting firm for the 2021 fiscal year. The Board makes no recommendation either FOR or AGAINST the stockholder proposal to perform auditelect each director annually.
What vote is required to approve each item?
For each of the proposals, the applicable voting recommendation, and treatment of abstentions and broker-non votes are as follows:
Voting ItemVoting StandardTreatment of AbstentionsTreatment of Broker
Non-Votes
1Election of DirectorsPlurality of votes cast, with director nominees who receive the greatest number of votes at the Meeting (up to the number of directors to be elected) being electedN/ANo effect
2Advisory Approval of Compensation of our Named Executive OfficersMajority of votes present or represented by proxy at the MeetingSame effect as votes “AGAINST”No effect
3Ratification of Appointment of KPMG LLP
Majority of votes present orrepresented by proxy at theMeeting
Same effect as votes“AGAINST”
Not applicable as brokers generally have discretion to vote
4Advisory Approval of Stockholder proposal to elect each director annuallyMajority of shares present or represented by proxy at the MeetingSame effect as votes “AGAINST”No effect
A “broker non-vote” occurs when a broker, bank or permissible non-audit servicesother holder of record holding shares for a beneficial owner does not vote on behalfa particular proposal because that holder does not have discretionary voting power for that particular item and has not received instructions from the beneficial owner. If you are a beneficial owner, your broker, bank or other holder of record is permitted to vote your shares on “routine” matters even if the record holder does not receive voting instructions from you. Absent instructions from you, the record holder may not vote on any “non-routine” matter, including the election of directors and the approval, on a non-binding advisory basis, of the compensation of the Company’s Named Executive Officers. Without your voting instructions, a broker non-vote will occur.
Where can I find the voting results of the Meeting?
We will announce preliminary voting results at the Meeting and will publicly disclose results in a Current Report on Form 8-K within four business days after the date of the Meeting.
image_151.jpg
2021 Proxy Statement67

QUESTIONS AND ANSWERS ABOUT THESE PROXY MATERIALS AND VOTING
Who will count the votes?
A representative from Broadridge Financial Solutions will both tabulate the votes and serve as the inspector of election.
Who will pay for the cost of this proxy solicitation?
We will bear the costs of soliciting proxies. We are soliciting proxies for the Meeting in the following ways:
Our directors, officers and employees may, without additional pay, solicit proxies by telephone or by electronic communication.
We will request banks, brokers, nominees, custodians and other fiduciaries who hold shares in street name to forward these proxy solicitation materials to the beneficial owners of those shares, and we will reimburse them the reasonable out-of-pocket expenses they incur in doing so.
When are stockholder proposals and director nominations due for next year’s annual meeting of stockholders?
Any proposals that our stockholders wish to have included in our proxy statement and form of proxy for the 2022 annual meeting of stockholders pursuant to Rule 14a-8 under the Exchange Act must be received by us no later than the close of business on December 20, 2021 and must otherwise comply with the requirements of Rule 14a-8.
For proposals or nominations outside of Rule 14a-8, the Company’s amended and restated bylaws (the “Bylaws”) provide that, in order for a stockholder to nominate a director or bring a proposal before the stockholders at an annual meeting of the Company or anyother than matters set forth in the Notice of its subsidiaries requires pre-approval fromMeeting, such stockholder must have delivered timely prior written notice to the Audit Committee or its designee before such independent registered public accounting firm is engaged to provide those services. Our independent registered public accounting firm may not be retained to perform the non-audit services specified in Section 10A(g)Secretary of the Exchange Act. PursuantCompany at the principal executive offices of the Company not later than the close of business on March 5, 2022 nor earlier than the close of business on February 4, 2022. In the event that the date of the annual meeting is advanced more than 25 days prior to or delayed by more than 25 days after the anniversary of the preceding year’s annual meeting, notice by the stockholder to be timely must be so received no earlier than the close of business on the 120th day prior to such annual meeting and not later than the close of business on the later of the 90th day prior to such annual meeting or the tenth day following the day on which the public announcement of the date of such meeting is first made. In no event shall an adjournment or a postponement of an annual meeting for which notice has been given, or the public announcement thereof has been made, commence a new time period for the giving of a stockholder’s notice as described above. Stockholders are also advised to review our Bylaws, which contain additional requirements about advance notice of stockholder proposals and director nominations. A copy of the Bylaws can be obtained without charge by written request to the Audit Committee Charter,Corporate Secretary, 7900 Harkins Road, Lanham, Maryland 20706 and is available without charge on the Audit Committee reviews and, in its sole discretion, approves in advance the Company's independent registered public accounting firm's annual engagement letter, including the proposed fees contained therein, as well as all audit and, as provided in the Sarbanes-Oxley Act of 2002 and the SEC rules and regulations promulgated thereunder, all permitted non-audit engagements and relationships between the Company and such independent registered public accounting firm (which approvalCompany’s website at: http://investor.2u.com.
Any proposals or notices should be made after receiving input from the Company's management, if desired).

        With respect to the audit for the years ended December 31, 2015 and 2014, the Audit Committee approved the audit services performedsent to:

2U, INC.
7900 HARKINS ROAD
LANHAM, MARYLAND 20706
ATTENTION: CORPORATE SECRETARY
NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATION OTHER THAN THOSE CONTAINED IN THIS PROXY STATEMENT AND, IF GIVEN OR MADE, SUCH INFORMATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED. THE DELIVERY OF THIS PROXY STATEMENT SHALL UNDER NO CIRCUMSTANCES CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE OF THIS PROXY STATEMENT.
68


Incorporation by KPMG LLP, as well as certain categories and types of tax and permitted non-audit services.

Independent Registered Public Accounting Firm Fees

        Aggregate fees for professional services rendered by KPMG LLP for the years ended December 31, 2015 and December 31, 2014, were:

Type of Fee
 2015 2014 

Audit Fees(1)

 $1,369,000 $581,000 

Audit-Related Fees(2)

     

Tax Fees(3)

  40,000  127,000 

All Other Fees(4)

     

Total Fees

 $1,409,000 $708,000 

reference.
(1)
Audit fees consisted of work performed in connection with the audit of our consolidated financial statements included in our registration statements on Form S-1 and Form S-3 and our Annual Reports on Form 10-K, and the reviews of the unaudited quarterly financial statements included in our Quarterly Reports on Form 10-Q.

(2)
There were no audit-related fees for the years ended December 31, 2015 or 2014.

(3)
Tax fees consisted of services related to tax planning and advisory services.

(4)
There were no other fees for the years ended December 31, 2015 or 2014.

Table of Contents


INCORPORATION BY REFERENCE

In accordance with SEC rules, notwithstanding anything to the contrary set forth in any of our previous or future filings under the Securities Act of 1933, as amended, or the Exchange Act, that might incorporate this proxy statement or future filings made by 2U under those statutes,into such filings, and those portions of the information included under the caption "Audit“Audit Committee Report"Report” required by the SEC'sSEC’s rules to be included therein, shall not be deemed to be "soliciting material"“soliciting material” or "filed"“filed” with the SEC and shall not be deemed incorporated by reference into any of those prior filings or into any future filings made by 2U under those statutes, except to the extent we specifically incorporate these items by reference.

We have not incorporated by reference into this proxy statement the information included on or linked from our website, and you should not consider it to be part of this proxy statement.


OTHER MATTERS

        The Board knows

Important notice regarding delivery of no other matters that have been submitted for consideration at the Meeting other than those referred to in this proxy statement. By submitting the proxy, the stockholder authorizes the persons named on the proxy to use their discretion in voting on any matter brought before the Meeting.


IMPORTANT NOTICE REGARDING DELIVERY OF STOCKHOLDER DOCUMENTS

documents.

The SEC has adopted rules that permit companies and intermediaries such as brokers to satisfy proxy material delivery requirements with respect to two or more stockholders sharing the same address by delivering a single proxy statement addressed to those stockholders. This process, which is referred to as "householding,"“householding,” potentially provides extra convenience for stockholders and reduces printing and postage costs for companies.

Some brokers utilize the householding process for proxy materials, in which case, only one copy of this proxy statement or our Annual Report to Stockholders may be sent to two or more stockholders sharing the same address. Stockholders who participate in householding will continue to receive separate proxy cards. If you hold your 2U stock in "street“street name," additional information regarding householding of proxy materials should be forwarded to you by your broker.

If you wish to receive a separate copy of this proxy statement or our Annual Report to Stockholders, we will promptly deliver one to you upon request. You can notify us by sending a written request to 2U, Inc., 8201 Corporate Drive, Suite 900, Landover,7900 Harkins Road, Lanham, Maryland 20785,20706, Attention: Corporate Secretary, or by calling the Corporate Secretary at (301) 892-4350. In addition, if you would like to receive separate proxy statements and annual reports of 2U in the future, or if you are receiving multiple copies of annual reports and proxy statements at an address shared with another stockholder and would like to participate in householding, please notify your broker if your shares are held in a brokerage account or us at the above address and telephone number if you hold registered shares.


Table of Contents


ANNUAL REPORT

        A copy of 2U's Annual Report on Form 10-K for fiscal year 2015 is being mailed together with this proxy statement to all stockholders entitled to notice of and to vote at the Meeting.A copy of our Annual Report, including the financial statements included therein, is also available without charge by visiting the Company's website or upon written request to 2U, Inc., 8201 Corporate Drive, Suite 900, Landover, Maryland 20785, Attention: Corporate Secretary.

image_151.jpg
2021 Proxy Statement69


Other matters.
The Board knows of no other matters that have been submitted for consideration at the Meeting other than those referred to in this proxy statement. By submitting the proxy, the stockholder authorizes the persons named on the proxy to use their discretion in voting on any matter brought before the Meeting.
By Order of the Board of Directors,



GRAPHIC

Christopher J. Paucek
Chief Executive Officer
April 26, 2016

ANNUAL MEETING OF STOCKHOLDERS OF 2U, INC. June 7, 2016 GO GREEN e-Consent makes it easy to go paperless. With e-Consent, you can quickly access your proxy material, statements and other eligible documents online, while reducing costs, clutter and paper waste. Enroll today via www.amstock.com to enjoy online access. NOTICE OF INTERNET AVAILABILITY OF PROXY MATERIAL: The Notice of Meeting, proxy statement and proxy card are available at http://investor.2u.com/annuals-proxies.cfm Please sign, date and mail your proxy card in the envelope provided as soon as possible. Please detach along perforated line and mail in the envelope provided. 20333040000000000000 2 060716 registered public accounting firm for the 2016 fiscal year: disclosed in the 2016 Proxy Statement: changes to the registered name(s) on the account may not be submitted via Note: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person. THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE ELECTION OF DIRECTORS AND “FOR” PROPOSALS 2 AND 3. THE BOARD OF DIRECTORS RECOMMENDS A VOTE “1 YEAR” ON PROPOSAL 4. PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE x 1. Election of 3 Class II directors nominated by the Board of Directors, of the Company, to serve on the Board of Directors until the Company’s 2019 annual meeting of stockholders and until their successors are duly elected and qualified or until their earlier death, resignation or removal: NOMINEES: FOR ALL NOMINEESO Timothy M. Haley O Earl Lewis WITHHOLD AUTHORITYO Coretha M. Rushing FOR ALL NOMINEES FOR ALL EXCEPT (See instructions below) INSTRUCTIONS: To withhold authority to vote for any individual nominee(s), mark “FOR ALL EXCEPT” and fill in the circle next to each nominee you wish to withhold, as shown here: FOR AGAINST ABSTAIN 2. Ratification of the appointment of KPMG LLP as the Company’s independent 3. Advisory vote to approve the compensation of our named executive officers as 1 year 2 years 3 years ABSTAIN 4. Advisory vote to recommend the frequency of future stockholder advisory votes on the compensation of our named executive officers: NOTE: At their discretion, the proxies are authorized to vote upon such other business as may properly come before the meeting or any adjournments or postponements thereof. This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations. To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that this method. Signature of Stockholder Date: Signature of StockholderDate:

GRAPHIC

pg77_sigxpaucekc1a.jpg
CHRISTOPHER “CHIP” PAUCEK

- 0 2U, INC. Proxy for Annual Meeting of Stockholders June 7, 2016 at 3:30 p.m. This proxy is solicited by the Board of Directors The undersigned stockholder hereby appoints Christopher J. Paucek,Co-Founder & Chief Executive Officer and Todd Glassman, Corporate Secretary, as proxies, each with the power to appoint his substitute, and hereby authorizes them to represent and to vote, as designated below, all of the shares of common stock of 2U, Inc. (the “Company”) that the undersigned stockholder is entitled to vote at the Annual Meeting of Stockholders to be held at 8201 Corporate Drive, Suite 900, Landover, Maryland 20785 on June 7, 2016, beginning at 3:30 p.m. (local time), and any adjournment or postponement thereof. (Continued and to be signed on the reverse side.) 14475 1.1

GRAPHIC

April 19, 2021

70


back_cover1a.jpg



proxycardfinalforwdesk_pagb.jpg



proxycardfinalforwdesk_pagc.jpg